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FINN Partners picks up global marketing duties for World Shoe, which produces antimicrobial, biodegradable shoes in Africa for global consumers. Nigerian-born ensrepreneur Manny Ohonme leads the company alongside a team of marketing, technology and social impact leaders that includes veterans of Nike, Puma and Nordstrom. FINN will drive a comprehensive PR and thought leadership strategy with World Shoe aimed at creating a space in the global retail market for purpose-driven consumers who want to support improvements in health, education and economic opportunities for low-income communities, beginning in key African markets. The shoes are made in Ghana in factories that are 80 percent staffed by trained workers from local communities. “Shoes are essential for preventing disease transmission, keeping kids in school and opening a world of economic possibilities,” said Ohnome. “We’re excited to work with FINN to transform the footwear space with our revolutionary product and sustainable model.”
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Rubenstein Public Relations lands NukuDo, a provider of cybersecurity workforce development and staffing solutions. RPR is set to launch an expansive public relations and marketing initiative to hone the distinct messaging, positioning and corporate identity for NukuDo in the U.S. market, with the objective of establishing the company as a frontrunner in the U.S. cybersecurity training arena. The campaign will include media engagement, thought leadership cultivation, brand evolution, and key event participation. NukuDo’s approach to cybersecurity training offers candidates an immersive six-month paid training program, followed by direct employment within the company for three years.
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Sage Growth Partners picks up B-Secur, a Belfast company specializing in advanced biosensing algorithms for health devices and platforms. The partnership will focus on supporting existing technology solutions and announcing anticipated FDA approvals of new products through a variety of integrated communication efforts, thought leadership materials, earned media activities, and PR. “We sought a proven, experienced and insightful communications and marketing partner. Sage is the right firm to position our company for sustainable growth and create unparalleled value in the market," said B-Secur chief commercial officer Brain Pitsick.
Goodman Media International is engaged to represent the Arthur Ashe Institute for Urban Health, a non-profit organization founded by Arthur Ashe, winner of men’s singles titles at the US Open, Australian Open and Wimbledon... FNK IR signs on with wireless telecom operator and digital services provider Veon Ltd to help drive its US capital markets strategy... Magrino lands social media duties for Brunch with Babs and is also working with culinary media company America’s Test Kitchen... MZ Group wins investor relations work from Sertainty Corporation.
FINN Partners is brought on as AOR by community climate action platform Extreme Hangout... CIIC PR expands its West Coast presence by working with Dream Hollywood... V2 Communications adds scalable data platform Nasuni and AI-powered healthcare administration software Machinify to its client roster.
Darby Communications of Asheville wins AOR work for Striker Brands... 160/90 takes on PR agency of record duties for USAA. It was previously brand sponsorship AOR... Capital Communications & Consulting lands marketing PR duties for Obsidian Solutions Group... GO PR reps NATUROPATHICA Spas as it prepares to open in Miami this month and in Aspen in December.
Uproar PR picks up digital media and technology development company 302 Interactive... The Consultancy PR comes on board as PR agency of record for Helix, a direct-to-consumer sleep brand... Stockworks Agency is selected as IR consultant for Forte Minerals Corp.
Scout Lab, which specializes in clients that focus on human and planetary health, is named communication AOR for Annabella, an Israeli-based femtech brand... TBA Outdoors signs up as AOR for family-owned outdoor store Mountain Sports... Darby Communications is named communications agency of record for The Travel Yogi, a company that combines yoga and wellness with adventure travel. 
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