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FINN Partners picks up global marketing duties for World Shoe, which produces antimicrobial, biodegradable shoes in Africa for global consumers. Nigerian-born ensrepreneur Manny Ohonme leads the company alongside a team of marketing, technology and social impact leaders that includes veterans of Nike, Puma and Nordstrom. FINN will drive a comprehensive PR and thought leadership strategy with World Shoe aimed at creating a space in the global retail market for purpose-driven consumers who want to support improvements in health, education and economic opportunities for low-income communities, beginning in key African markets. The shoes are made in Ghana in factories that are 80 percent staffed by trained workers from local communities. “Shoes are essential for preventing disease transmission, keeping kids in school and opening a world of economic possibilities,” said Ohnome. “We’re excited to work with FINN to transform the footwear space with our revolutionary product and sustainable model.”
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Rubenstein Public Relations lands NukuDo, a provider of cybersecurity workforce development and staffing solutions. RPR is set to launch an expansive public relations and marketing initiative to hone the distinct messaging, positioning and corporate identity for NukuDo in the U.S. market, with the objective of establishing the company as a frontrunner in the U.S. cybersecurity training arena. The campaign will include media engagement, thought leadership cultivation, brand evolution, and key event participation. NukuDo’s approach to cybersecurity training offers candidates an immersive six-month paid training program, followed by direct employment within the company for three years.
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Sage Growth Partners picks up B-Secur, a Belfast company specializing in advanced biosensing algorithms for health devices and platforms. The partnership will focus on supporting existing technology solutions and announcing anticipated FDA approvals of new products through a variety of integrated communication efforts, thought leadership materials, earned media activities, and PR. “We sought a proven, experienced and insightful communications and marketing partner. Sage is the right firm to position our company for sustainable growth and create unparalleled value in the market," said B-Secur chief commercial officer Brain Pitsick.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
