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| Thomas Prather |
Smashburger, a fast-casual burger brand, names Thomas Prather as CMO. Prather comes to Smashburger from Starbucks, where he held a variety of positions, including VP, brand & product marketing. At Smashburger, he will be tasked with defining the company’s brand proposition, ensuring consistent brand expression, and establishing a solid foundation for growth. "We are confident that he will be an invaluable addition to our team," said Smashburger CEO Denise Nelsen. "Having previously worked alongside Thomas [at Starbucks], I know his consistency, attention to detail, and ability to stay current on emerging trends and consumer expectations will help us deliver on our commitment to exceeding guest expectations."
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| Irfan Khan |
XY Retail Inc, a provider of omnichannel retail solutions, names Irfan Khan as director of marketing. Khan most recently served at AVANA Companies, a financial services company, where he headed the marketing vertical for four of its business units. He has worked with fintech, SaaS, investment, and edtech companies in the US and Asia, including LendThrive, Uprise and CMR Group. In his new role, Khan will spearhead XY Retail's growth and marketing initiatives, reporting directly to CEO Susan Jeffers. “Irfan has a consistent record of delivering high-impact marketing campaigns and fostering high-performing teams. His leadership will be crucial as we scale our product offerings and expand our reach across new regions within the retail technology landscape," said Jeffers.
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| Allison Giorgio |
Wellness Pet Company hires Allison Giorgio as CMO. Giorgio joins the company from PUMA North America, where she most recently served as VP, marketing, leading a team of more than 60 across all marketing and communication departments. She previously held senior marketing positions at Boston Ski & Sports Club, Sudbury Health and Fitness Connection, and Annie's Homegrown. At Wellness Pet, she joins the senior leadership team to propel brand strategy and creative marketing, further defining the company's voice and building consumer awareness to drive growth. "Allison brings deep integrated marketing capabilities and expertise to strengthen our current connections and relevancy with pet parents. We are eager to welcome her onto our senior leadership team to lead brand storytelling and consumer experiences that showcase our purpose-led operations," said Wellness Pet CEO Reed Howlett.
Seven Letter, which is part of Public Policy Holding Company, brings on former UC Berkeley School of Law media relations director Kelly Devers-Franklin as a partner... Right Line Communications hires John Gentzel as a partner, part of the firm’s strategic shift into the PA space... Ryan, a global tax services and software provider, hires Derek Thomas as CMO.
Global Gateway Advisors names Théa Sphere Iacovelli as managing director, strategic growth. Iacovelli joins the firm from Ketchum... MorganMyers, the agriculture and food marketing and PR unit of G&S Integrated Marketing Communications Group, is bringing on Robin Brannin as managing director, effective Jan. 1... Bospar hires Sarah Dray as content director for healthcare.
FINN Partners promotes Catherine Colford to senior partner of its travel-focused Maverick Creative unit and Caroline Keane to VP in its Hawkins International division... Meyocks ups head of data science and research Beth Ann Boyd to VP of digital delivery; head of PR Beth Davis to VP, PR, social media and content; and account service lead Katie Schetzsle to VP of account service and brand strategy... 7 Brew, a drive-through coffee with 300 stands across the country, hires KFC CMO Nick Chavez to serve as its CMO.
Jaclyn Rothenberg, who was director of public affairs at the Federal Emergency Management Agency, has joined Avoq as senior VP in its New York office.
FTI Consulting has hired Meta's Erin McPike as managing director in its strategic communications unit and head of its Americas telecom, media & technology group.
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