 |
| R. Kurt Osenlund |
Mark Allen & Co. launches "PrideNOW," a specialized PR consulting service designed to help marketers connect with the LGBTQ+ community year-round. The service will be led by VP of client relations and former Out magazine editor R. Kurt Osenlund. PrideNOW services include strategic development for LGBTQ+ campaigns; LGBTQ+ media relations; LGBTQ+ content development for owned, earned and paid media; community engagement initiatives; executive briefings on the LGBTQ+ market; coordination of LGBTQ+ marketing events; strategic partnerships with LGBTQ+ organizations; advertising messaging counsel; influencer strategies; crisis communication support; and media training for press interviews and speaking engagements. “Between reputational missteps from brands and continued attacks on the LGBTQ+ community, CEOs and CMOs must answer a growing mandate from their boards and customers to develop a strategy to authentically connect with LGBTQ+ audiences. A PR firm that understands the nuances of the community can be an invaluable partner in this process,” said Mark Allen & Co. CEO Mark Pasetsky.
 |
| Khaner Walker |
ArcSense Communications, a Raleigh, NC-based communications and PR agency, is launched by Khaner Walker, who most recently served as internal and external communications lead for Syneos Health’s corporate functions and technology group. He previously led Lenovo’s global internal communications function, and before that he headed up French|West|Vaughan’s public affairs team. ArcSense provides senior-level counseling for companies establishing their narrative or those seeking to scale and grow with new audiences. “We know the problems businesses are facing when it comes to their marketing spend, we’ve faced them ourselves,” said Walker. “We distinguish which efforts are working, drive the right value, and ensure alignment with the broader org – all wrapped around thoughtful marketing and communications strategies.”
 |
Progressive Dental Marketing, which works with more than 1,000 dental practices to improve their marketing capabilities, is partnering with McCarthy Capital to accelerate its growth plans. PDM, which surpassed $60 million in revenue in 2023, says that the $100 million recapitalization will provide the company with resources that will allow it to continue its expansion domestically and internationally. "We’re excited to partner with an industry-leading provider of sales and marketing training for dentists," said McCarthy Capital partner Phil Dudley. “Together, we’ll accelerate Progressive Dental’s growth trajectory through international expansion and accretive acquisitions.” DLA Piper led the legal advisory for McCarthy Capital. Hill Ward Henderson served as legal counsel to Progressive Dental Marketing.
Carve Communications, a Miami-based B2B and B2C shop, acquires New Jersey's Freeman PR... Publicity For Good, which reps purpose-driven brands, is offering a free month of Signal Raptor PR services for businesses that donate products valued at $500 or more to support recovery efforts in the wake of Hurricane Helene....Teneo launches “Teneo Connect."... Clarity unveils its Global Responsible Business Unit.
Proof, a Scottsdale, AZ-based firm, is launched by Serendipit Consulting co-founder Melissa DiGianfilippo... NC Solutions releases a survey that examines consumer attitudes toward advertising in rideshare apps... PRSA awards Gold Anvil to Rosanna Fiske, who was CCO at Royal Caribbean.
Real Chemistry forms a partnership with Corval, a cloud-based strategic planning platform for biopharma companies, their partners and investors... Avoq makes a strategic investment in Sundogs, a creative performance company focused on helping companies develop AI-first, Cloud-first strategies... BPM-PR Firm launches an arts & culture division... Reputation Ink, a marketing and PR agency focused on B2B professional services firms, publishes a guide to navigating law firm awards, rankings and lists. 
Edelman launches its Counter Disinformation Unit, a dedicated global team intended to help organizations navigate and protect themselves from mis- and disinformation... Potomac Tech Wire and Capitol Communicator are presenting the Mid-Atlantic MarCom Summit on Oct. 30 in Arlington... Konnect Agency relocates its Los Angeles office to the Pacific Mutual Building in Downtown LA.
Brodeur Partners reveals that, when making job decisions, New England’s life sciences, medical and health tech professionals are less motivated by pay than they are by working in an inclusive, meaningful and fun work environment... Allison launches its Impact Alignment and Response suite of services... LW Communications launches to provide healthcare communications services from offices in NY, DC, and London.
Have a comment? Send it to
No comments have been submitted for this story yet.