![]() |
| Reggie McCrimmon |
Reggie McCrimmon, a Google and Twitter alum, has joined Crossroads Strategies as senior VP.
He will handle tech, commerce, healthcare and financial services sectors.
McCrimmon was government affairs and public policy manager at Google, where he focused on content and consumer safety.
Earlier, he was manager of US federal public policy & philanthropy at Twitter, where he pushed the company’s legislative policy agenda, managed crisis responses and engaged with third-party stakeholders and organizations.
McCrimmon also has Capitol Hill experience, gained from his position as director of member services and external effairs for the Congressional Black Caucus.
“After operating for years in leadership positions for tech innovators in Silicon Valley and on Capitol Hill, Reggie’s impressive background and unique insight truly stand out, and we’re thrilled to add him to our team,” said Mat Lapinski, CEO of Crossroads Strategies.
Crossroads is owned by Public Policy Holding Company, which trades on the London Stock Exchange.


Sphere Entertainment Co., an entertainment holding company that owns the Sphere event venue in Nevada and New York-based regional sports network chain MSG Networks, names Karen Laureano-Rikardsen global head of corporate marketing and communications... Fender Musical Instruments Corporation appoints Christina Stejskal as chief communications officer, a new position at the company... Herringbone, a digital marketing platform backed by Trinity Hunt Partners, names Dan Hinckley head of AI.
DGA Group has added Hilton alum Jonas Neihardt as a senior advisor to bolster its hospitality, travel and tourism offering.
Ed Harnaga, who most recently served as SVP, chief marketing and communications officer at Pfizer, joins Vantage Data Centers, which provides hyperscale data center campuses, in the chief marketing and communications officer spot.
Lucas Public Affairs, a Sacramento-based firm, adds Sallie Poggi, who has worked at both FleishmanHillard and APCO, as a VP. Most recently, Poggi was chief communications officer at the University of the Pacific... Allied Universal, a security and facility services company, brings on Melissa Butler as VP of communications. She was at Burson... Talk Shop Media, a firm that operates in Canada and the U.S., specializing in PR, corporate communications and social media, promotes Stuart Martin to managing director of its U.S West Coast operations.
The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group... Cohen & Steers, a global investment manager specializing in real assets and alternative income, names Erik Schneberger as EVP, chief marketing officer... CooperVision, a contact lens company, brings on former Bayer VP Brenda Raphael as VO of marketing, Americas.



