![]() |
| Samantha Martin |
Narrative Strategies brings on FGS Global director of strategic communications Samantha Martin as senior director. At FGS, Marin led public affairs campaigns for companies and trade associations. Before joining FGS in 2021, Martin was AVP of strategic outreach, corporate communications and marketing at the Securities Industry and Financial Markets Association. She has also served as a lobbyist at Arnold & Porter and Squire Patton Boggs. “Samantha’s agency experience and financial services knowledge, combined with her expertise in building national advocacy campaigns, makes her a natural fit for Narrative as our financial services practice continues to grow,” said Narrative Strategies CEO and founding partner Ken Spain. Narrative Strategies has also appointed longtime Republican National Committee staffer Abbey Lower as a director.
![]() |
| Kelli Parsons |
Hill & Knowlton and BCW, which will merge as of July 1, to form Burson, appoint Kelli Parsons as global CEO of Hill & Knowlton, which will continue to operate as a full-service global firm within the Burson group of brands. She succeeds AnnaMaria DeSalva, who has led Hill & Knowlton as global chairman and CEO since June 2019 and will become Burson global chairman. Parsons is currently global chair of corporate affairs and advisory at Hill & Knowlton. Before joining the firm in 2020, she led communications at United Technologies and New York Life Insurance Company. She has also H&K’s New York and Washington, D.C. markets, as well as its corporate and technology practices. “As CEO Kelli will bring deep knowledge of our industry, our people and clients, and vision for the opportunities ahead,” said DeSalva.
![]() |
| Juan Pablo Manottas |
LLYC appoints Juan Pablo Manottas as HR business services lead in the Americas, based in the firm’s Bogotá, Colombia office. Manottas was most recently human resources director & head of compliance for America & the Caribbean at global automotive distributor Inchape. He also served as VP of human resources at Mercedes-Benz Colombia. At LLYC, he will drive professional development strategies focused on business needs, foster a culture of collaboration, and enhance employee engagement, reporting to partner and chief talent and technology officer Tiago Vidal. "In a context of business transformation, his understanding of business needs and senior leadership will be essential for LLYC to achieve its long-term objectives," said Vidal.
![]() |
| David Randolph |
Alloy names David Randolph as SVP of strategy to head up its newly formed strategy practice. Randolph most recently served as EVP and general manager at Phase 3 Marketing & Communications. He was previously chief strategy officer and president of DRUM Agency's Atlanta office, and has held leadership roles at 360i, BBDO and J. Walter Thompson Worldwide. Reporting to Alloy chief creative officer Jennifer Ready, he will closely with the agency’s departmental leads. “With over two decades of experience at some of the world’s largest shops, he knows the caliber of work that today’s brands demand, and how to deliver delightfully imaginative campaigns,” said Alloy CEO Raj Choudhury.





Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
The International Dairy Foods Association brings on
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.



