Samantha Martin
Samantha Martin

Narrative Strategies brings on FGS Global director of strategic communications Samantha Martin as senior director. At FGS, Marin led public affairs campaigns for companies and trade associations. Before joining FGS in 2021, Martin was AVP of strategic outreach, corporate communications and marketing at the Securities Industry and Financial Markets Association. She has also served as a lobbyist at Arnold & Porter and Squire Patton Boggs. “Samantha’s agency experience and financial services knowledge, combined with her expertise in building national advocacy campaigns, makes her a natural fit for Narrative as our financial services practice continues to grow,” said Narrative Strategies CEO and founding partner Ken Spain. Narrative Strategies has also appointed longtime Republican National Committee staffer Abbey Lower as a director.

Kelli Parsons
Kelli Parsons

Hill & Knowlton and BCW, which will merge as of July 1, to form Burson, appoint Kelli Parsons as global CEO of Hill & Knowlton, which will continue to operate as a full-service global firm within the Burson group of brands. She succeeds AnnaMaria DeSalva, who has led Hill & Knowlton as global chairman and CEO since June 2019 and will become Burson global chairman. Parsons is currently global chair of corporate affairs and advisory at Hill & Knowlton. Before joining the firm in 2020, she led communications at United Technologies and New York Life Insurance Company. She has also H&K’s New York and Washington, D.C. markets, as well as its corporate and technology practices. “As CEO Kelli will bring deep knowledge of our industry, our people and clients, and vision for the opportunities ahead,” said DeSalva.

Juan Pablo Manottas
Juan Pablo Manottas

LLYC appoints Juan Pablo Manottas as HR business services lead in the Americas, based in the firm’s Bogotá, Colombia office. Manottas was most recently human resources director & head of compliance for America & the Caribbean at global automotive distributor Inchape. He also served as VP of human resources at Mercedes-Benz Colombia. At LLYC, he will drive professional development strategies focused on business needs, foster a culture of collaboration, and enhance employee engagement, reporting to partner and chief talent and technology officer Tiago Vidal. "In a context of business transformation, his understanding of business needs and senior leadership will be essential for LLYC to achieve its long-term objectives," said Vidal.

David Randolph
David Randolph

Alloy names David Randolph as SVP of strategy to head up its newly formed strategy practice. Randolph most recently served as EVP and general manager at Phase 3 Marketing & Communications. He was previously chief strategy officer and president of DRUM Agency's Atlanta office, and has held leadership roles at 360i, BBDO and J. Walter Thompson Worldwide. Reporting to Alloy chief creative officer Jennifer Ready, he will closely with the agency’s departmental leads. “With over two decades of experience at some of the world’s largest shops, he knows the caliber of work that today’s brands demand, and how to deliver delightfully imaginative campaigns,” said Alloy CEO Raj Choudhury.