PRSA and The Museum of Public Relations form a partnership to jointly create and execute educational programs and events, as well as delivering expanded research to further their common mission of strengthening and advancing the practice of public relations. A centerpiece of the new initiative will be the PRMuseum, which is relocating to PRSA’s New York City headquarters at 120 Wall Street in New York City. The PRMuseum, with more than 5,000 artifacts, will house all its operations and extensive archives at PRSA. Both nonprofits will remain independent. “This partnership with PRSA is a strong vote of confidence by the nation’s leading association of practitioners,” said PRMuseum co-founder and CEO Shelley Spector. “But more importantly, it will expand our reach and our ability to reaffirm public relations’ role as a responsible tool of commerce and a powerful force for social progress.”


Mower launches a training program focused on guiding business leaders through challenging and polarizing times. “Corporate Alignment: Mission, Vision and Values in the Culture Wars Era,” a one-day workshop, is designed to help clients utilize mission, vision and values statements as critical tools for navigating a politically and socially charged world. Led by the agency’s public relations and public affairs team, the workshop, tailored for up to 20 executives, helps business leaders understand the issues at stake and recognize that mission, vision and values are not just feel-good platitudes, but can ensure that brand communications and corporate actions agree with public-facing initiatives. It complements other communication workshop offerings by the team, including media training and crisis simulation. “The new Corporate Alignment workshop is a natural progression of our crisis communications work and is designed to help business leaders meet the expectations of key stakeholders to ensure future survival, profit, liquidity and growth,” said Mower EVP of public relations and public affairs Rick Lyke.


Notably, which specializes in supporting high-growth organizations, launches the Notably Narrative Lab, a content program designed to increase brand awareness, engage key stakeholders, and boost brand credibility. The program’s suite of content offerings will include the development of blog articles, website copy, newsletters, op-eds, case studies, whitepapers, speeches and keynotes. Notably has named account director and head of content Emily Steates to oversee the Notably Narrative Lab. After a personalized client assessment, Notably will analyze current content strategies and work closely with clients to identify areas of opportunity. “While there's no substitute for earned media, owned and paid efforts are becoming increasingly important to rounding out overall brand awareness,” said Notably co-founder Carly Martinetti. “Particularly as newsrooms face funding challenges and staffing shortages, brands who diversify their communications channels will have a leg up in today's media environment.”