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PRSA and The Museum of Public Relations form a partnership to jointly create and execute educational programs and events, as well as delivering expanded research to further their common mission of strengthening and advancing the practice of public relations. A centerpiece of the new initiative will be the PRMuseum, which is relocating to PRSA’s New York City headquarters at 120 Wall Street in New York City. The PRMuseum, with more than 5,000 artifacts, will house all its operations and extensive archives at PRSA. Both nonprofits will remain independent. “This partnership with PRSA is a strong vote of confidence by the nation’s leading association of practitioners,” said PRMuseum co-founder and CEO Shelley Spector. “But more importantly, it will expand our reach and our ability to reaffirm public relations’ role as a responsible tool of commerce and a powerful force for social progress.”
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Mower launches a training program focused on guiding business leaders through challenging and polarizing times. “Corporate Alignment: Mission, Vision and Values in the Culture Wars Era,” a one-day workshop, is designed to help clients utilize mission, vision and values statements as critical tools for navigating a politically and socially charged world. Led by the agency’s public relations and public affairs team, the workshop, tailored for up to 20 executives, helps business leaders understand the issues at stake and recognize that mission, vision and values are not just feel-good platitudes, but can ensure that brand communications and corporate actions agree with public-facing initiatives. It complements other communication workshop offerings by the team, including media training and crisis simulation. “The new Corporate Alignment workshop is a natural progression of our crisis communications work and is designed to help business leaders meet the expectations of key stakeholders to ensure future survival, profit, liquidity and growth,” said Mower EVP of public relations and public affairs Rick Lyke.
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Notably, which specializes in supporting high-growth organizations, launches the Notably Narrative Lab, a content program designed to increase brand awareness, engage key stakeholders, and boost brand credibility. The program’s suite of content offerings will include the development of blog articles, website copy, newsletters, op-eds, case studies, whitepapers, speeches and keynotes. Notably has named account director and head of content Emily Steates to oversee the Notably Narrative Lab. After a personalized client assessment, Notably will analyze current content strategies and work closely with clients to identify areas of opportunity. “While there's no substitute for earned media, owned and paid efforts are becoming increasingly important to rounding out overall brand awareness,” said Notably co-founder Carly Martinetti. “Particularly as newsrooms face funding challenges and staffing shortages, brands who diversify their communications channels will have a leg up in today's media environment.”
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
