Road Scholar

Hemsworth signs up to provide national public relations support for Road Scholar, a not-for-profit organization that offers educational travel programs designed for travelers over 50. The agency is working with Road Scholar to develop a PR strategy around their 50th anniversary in 2025, placing a special focus on broadcast media efforts. Hemsworth will leverage its roots and connections in the educational travel sector, as well as its decade of specific experience crafting broadcast PR campaigns, to implement targeted strategies in top-priority media markets around the country. Founded as “Elderhostel” in 1975, Road Scholar serves 90,000 lifelong learners annually, offering experiential learning opportunities that cover a wide range of topics, formats, activity levels and locations—on all seven continents and throughout the United States.

Tennis

160/90, a part of Endeavor, is named cultural marketing agency partner for the International Tennis Hall of Fame. The agency will be responsible for developing and producing the International Tennis Hall of Fame’s 2025 Induction Celebration events, including the Induction Ceremony in Newport, Rhode Island. The work will include designing and creating an onsite attendee experience as well as developing an overarching plan for onsite and offsite fan engagement. Endeavor Analytics will work to assess the Hall of Fame landscape and sponsorship value opportunities. “160/90 demonstrated a unique understanding of cultural relevancy and the potential for Hall of Fame Weekend to be a must-attend event. We’re excited to benefit from their integrated capabilities and unparalleled access to culture as a part of Endeavor,” said International Tennis Hall of Fame CEO Dan Faber.

Nourish Your Mind

Focus Media is selected as PR agency of record by Nourish Your Mind, which provides mental health and mind-body nutrition services at four locations in Orange County, NY. The agency’s scope of work for Nourish Your Mind will include strategic marketing, public relations and creative services, according to Focus Media president and CEO Josh Sommers. Nourish Your Mind offers counseling and psychotherapy, mind-body nutrition, dialectical behavior therapy, eating-disorder treatment, group psychotherapy and educational classes and workshops. Nourish Your Mind Non-Profit was established to ensure mental health services are more accessible to those in need. “We turned to Focus Media due to its diverse services, superb reputation, 20-year history of success with clients and the Focus team’s eagerness and ability to truly understand our services and how to best strategically publicize their importance,” said Nourish Your Mind owner Jessica Sullivan.

Globecast

Bubble Agency, which provides PR, marketing and events for clients in the broadcast, media and entertainment technology sectors, is appointed global PR agency of record for Globecast, a multi-network platform operator, media services integrator and managed services provider for live TV channels, sports, news, special events and on-demand content. Bubble Agency will provide comprehensive PR services, including strategic consultancy, thought leadership positioning, media and analyst relations, and content creation. Globecast manages 100,000 live events every year from its media services centers in Los Angeles, London, Paris, Rome, Johannesburg and Singapore. "Bubble Agency’s deep experience and strong relationships in the media and entertainment industry combined with its global reach make it the ideal partner to help us achieve our communication goals," said Globecase CMO Jean-Christophe Perier.