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Hemsworth signs up to provide national public relations support for Road Scholar, a not-for-profit organization that offers educational travel programs designed for travelers over 50. The agency is working with Road Scholar to develop a PR strategy around their 50th anniversary in 2025, placing a special focus on broadcast media efforts. Hemsworth will leverage its roots and connections in the educational travel sector, as well as its decade of specific experience crafting broadcast PR campaigns, to implement targeted strategies in top-priority media markets around the country. Founded as “Elderhostel” in 1975, Road Scholar serves 90,000 lifelong learners annually, offering experiential learning opportunities that cover a wide range of topics, formats, activity levels and locations—on all seven continents and throughout the United States.
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160/90, a part of Endeavor, is named cultural marketing agency partner for the International Tennis Hall of Fame. The agency will be responsible for developing and producing the International Tennis Hall of Fame’s 2025 Induction Celebration events, including the Induction Ceremony in Newport, Rhode Island. The work will include designing and creating an onsite attendee experience as well as developing an overarching plan for onsite and offsite fan engagement. Endeavor Analytics will work to assess the Hall of Fame landscape and sponsorship value opportunities. “160/90 demonstrated a unique understanding of cultural relevancy and the potential for Hall of Fame Weekend to be a must-attend event. We’re excited to benefit from their integrated capabilities and unparalleled access to culture as a part of Endeavor,” said International Tennis Hall of Fame CEO Dan Faber.
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Focus Media is selected as PR agency of record by Nourish Your Mind, which provides mental health and mind-body nutrition services at four locations in Orange County, NY. The agency’s scope of work for Nourish Your Mind will include strategic marketing, public relations and creative services, according to Focus Media president and CEO Josh Sommers. Nourish Your Mind offers counseling and psychotherapy, mind-body nutrition, dialectical behavior therapy, eating-disorder treatment, group psychotherapy and educational classes and workshops. Nourish Your Mind Non-Profit was established to ensure mental health services are more accessible to those in need. “We turned to Focus Media due to its diverse services, superb reputation, 20-year history of success with clients and the Focus team’s eagerness and ability to truly understand our services and how to best strategically publicize their importance,” said Nourish Your Mind owner Jessica Sullivan.
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Bubble Agency, which provides PR, marketing and events for clients in the broadcast, media and entertainment technology sectors, is appointed global PR agency of record for Globecast, a multi-network platform operator, media services integrator and managed services provider for live TV channels, sports, news, special events and on-demand content. Bubble Agency will provide comprehensive PR services, including strategic consultancy, thought leadership positioning, media and analyst relations, and content creation. Globecast manages 100,000 live events every year from its media services centers in Los Angeles, London, Paris, Rome, Johannesburg and Singapore. "Bubble Agency’s deep experience and strong relationships in the media and entertainment industry combined with its global reach make it the ideal partner to help us achieve our communication goals," said Globecase CMO Jean-Christophe Perier.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
