(L-R) Candace Sandy, Gregory Smiley

Mercury, an Omnicom unit, brings on Gregory Smiley as managing director and Candace Sandy as SVP. Smiley most recently founded and led his own public affairs firm, where he advised C-suite and nonprofit leaders. He has also worked on campaigns including Ray McGuire’s run for NYC mayor in 2021 and Sen. Kirsten Gillibrand (D-NY) in her successful 2018 re-election bid. Sandy previously served as communications director for Rep. Gregory Meeks (D-NY) and the New York City Department of Probation, in addition to working on the press team for Biden-Harris 2020 in North Carolina and Hillary for America in Northern Nevada. “Their wealth of experience providing exceptional counsel to some of the most prominent national and global elected leaders as well as C-suite and nonprofit executives will be invaluable to our clients” said Mercury partner Charlie King.

Peri Steiny
Peri Steiny

VOX, Inc., an LA-based agency, hires Peri Steiny as its first ever VP of endorsements. Steiny joins the firm from HUNTER, where she held a variety of positions, most recently as VP, entertainment & sports. In her new position, she is tasked with growing VOX’s first official endorsements department, managing celebrity endorsement deals and projects for a celebrity client roster with than 200 clients, including J.K. Simmons, George Takei, Flea and Iggy Pop. “Peri has a market insight informed by both the rep and buyer side of the equation,” said VOX, Inc. CEO Wes Stevens. “At a time where celebrity endorsements are essential parts of the viewer experience on streaming, terrestrial and online, we’re eager to continue to expand our success in this lane.”

Eileen M Canady
Eileen M. Canady

BST Global, a provider of AI-powered project intelligence solutions for the architecture, engineering and consulting industry, promotes Eileen M. Canady to CMO. Canady has been with the company since 2019, previously serving as head of global marketing and sales. She has also been SVP, global marketing at Sykes Enterprises and VP, strategic development and marketing at JHS Capital Advisors. In her new role, she will be responsible for leading all aspects of BST Global's marketing strategy. “Eileen's proven track record of success in marketing and sales makes her the perfect candidate to lead BST Global's marketing efforts as we enter this exciting new chapter of growth,” said BST Global CEO Javier A. Baldor.