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BMF is named agency of record for Spanx, which offers activewear, apparel, denim, shapewear, intimates, leggings and hosiery. The agency will partner with Spanx to help shape the company’s narrative as well as boost media and consumer awareness. Prior to being named AOR for Spanx, BMF, whose other clients include Gucci, Lilly Pulitzer, Sunglass Hut and Estee Lauder, had already started working with the company, producing its first pop-up series in New York; Washington, DC; and Miami last December. The initiative resulted in more than 1.2 billion press impressions, including coverage from WWD, Marie Claire and Thrillist. “Their track record of excellence and strategic prowess aligns perfectly with Spanx's vision, and we can’t wait to see the innovative ways in which they elevate our brand narrative and drive awareness,” said Spanx VP, brand & integrated marketing Andrea Port.
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SPM Communications signs on as agency of record for Philz Coffee, Skout Organic and DIG. For Philz Coffee, which has nearly 70 locations throughout California and Chicago, SPM will provide national, trade and local market media relations, as well as handling new store openings, brand partnerships, crisis management. Skout Organic, which makes certified organic, gluten-free, vegan and kosher protein bars, kids snack bars and soft-baked cookies, has engaged the agency for brand building, national and trade media relations, product introductions and crisis management. New York-based fast-casual restaurant DIG will rely on SPM for media relations and thought leadership.
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Nickerson takes on AOR duties for the Building Owners & Managers Association of Greater New York, the area’s federation of BOMA International. Nickerson will provide comprehensive PR and communications services, as well as on-site event support and coordination, to enhance BOMA New York's outreach and engagement initiatives across New York. BOMA New York represents all commercial real estate professionals in the five boroughs – the largest industry in the market area, contributing approximately $27 billion to the state economy. "Nickerson's results-driven approach and commitment to client success perfectly complement BOMA New York's collaborative work style,” says BOMA New York executive director Lori Raphael. “We are confident their expertise and dedication will help us expand our communications reach and showcase our industry-leading initiatives and advocacy."
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
