Spanx

BMF is named agency of record for Spanx, which offers activewear, apparel, denim, shapewear, intimates, leggings and hosiery. The agency will partner with Spanx to help shape the company’s narrative as well as boost media and consumer awareness. Prior to being named AOR for Spanx, BMF, whose other clients include Gucci, Lilly Pulitzer, Sunglass Hut and Estee Lauder, had already started working with the company, producing its first pop-up series in New York; Washington, DC; and Miami last December. The initiative resulted in more than 1.2 billion press impressions, including coverage from WWD, Marie Claire and Thrillist. “Their track record of excellence and strategic prowess aligns perfectly with Spanx's vision, and we can’t wait to see the innovative ways in which they elevate our brand narrative and drive awareness,” said Spanx VP, brand & integrated marketing Andrea Port.

Philz Coffee

SPM Communications signs on as agency of record for Philz Coffee, Skout Organic and DIG. For Philz Coffee, which has nearly 70 locations throughout California and Chicago, SPM will provide national, trade and local market media relations, as well as handling new store openings, brand partnerships, crisis management. Skout Organic, which makes certified organic, gluten-free, vegan and kosher protein bars, kids snack bars and soft-baked cookies, has engaged the agency for brand building, national and trade media relations, product introductions and crisis management. New York-based fast-casual restaurant DIG will rely on SPM for media relations and thought leadership.

BOMA

Nickerson takes on AOR duties for the Building Owners & Managers Association of Greater New York, the area’s federation of BOMA International. Nickerson will provide comprehensive PR and communications services, as well as on-site event support and coordination, to enhance BOMA New York's outreach and engagement initiatives across New York. BOMA New York represents all commercial real estate professionals in the five boroughs – the largest industry in the market area, contributing approximately $27 billion to the state economy. "Nickerson's results-driven approach and commitment to client success perfectly complement BOMA New York's collaborative work style,” says BOMA New York executive director Lori Raphael. “We are confident their expertise and dedication will help us expand our communications reach and showcase our industry-leading initiatives and advocacy."