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BMF is named agency of record for Spanx, which offers activewear, apparel, denim, shapewear, intimates, leggings and hosiery. The agency will partner with Spanx to help shape the company’s narrative as well as boost media and consumer awareness. Prior to being named AOR for Spanx, BMF, whose other clients include Gucci, Lilly Pulitzer, Sunglass Hut and Estee Lauder, had already started working with the company, producing its first pop-up series in New York; Washington, DC; and Miami last December. The initiative resulted in more than 1.2 billion press impressions, including coverage from WWD, Marie Claire and Thrillist. “Their track record of excellence and strategic prowess aligns perfectly with Spanx's vision, and we can’t wait to see the innovative ways in which they elevate our brand narrative and drive awareness,” said Spanx VP, brand & integrated marketing Andrea Port.
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SPM Communications signs on as agency of record for Philz Coffee, Skout Organic and DIG. For Philz Coffee, which has nearly 70 locations throughout California and Chicago, SPM will provide national, trade and local market media relations, as well as handling new store openings, brand partnerships, crisis management. Skout Organic, which makes certified organic, gluten-free, vegan and kosher protein bars, kids snack bars and soft-baked cookies, has engaged the agency for brand building, national and trade media relations, product introductions and crisis management. New York-based fast-casual restaurant DIG will rely on SPM for media relations and thought leadership.
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Nickerson takes on AOR duties for the Building Owners & Managers Association of Greater New York, the area’s federation of BOMA International. Nickerson will provide comprehensive PR and communications services, as well as on-site event support and coordination, to enhance BOMA New York's outreach and engagement initiatives across New York. BOMA New York represents all commercial real estate professionals in the five boroughs – the largest industry in the market area, contributing approximately $27 billion to the state economy. "Nickerson's results-driven approach and commitment to client success perfectly complement BOMA New York's collaborative work style,” says BOMA New York executive director Lori Raphael. “We are confident their expertise and dedication will help us expand our communications reach and showcase our industry-leading initiatives and advocacy."
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
