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BMF is named agency of record for Spanx, which offers activewear, apparel, denim, shapewear, intimates, leggings and hosiery. The agency will partner with Spanx to help shape the company’s narrative as well as boost media and consumer awareness. Prior to being named AOR for Spanx, BMF, whose other clients include Gucci, Lilly Pulitzer, Sunglass Hut and Estee Lauder, had already started working with the company, producing its first pop-up series in New York; Washington, DC; and Miami last December. The initiative resulted in more than 1.2 billion press impressions, including coverage from WWD, Marie Claire and Thrillist. “Their track record of excellence and strategic prowess aligns perfectly with Spanx's vision, and we can’t wait to see the innovative ways in which they elevate our brand narrative and drive awareness,” said Spanx VP, brand & integrated marketing Andrea Port.
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SPM Communications signs on as agency of record for Philz Coffee, Skout Organic and DIG. For Philz Coffee, which has nearly 70 locations throughout California and Chicago, SPM will provide national, trade and local market media relations, as well as handling new store openings, brand partnerships, crisis management. Skout Organic, which makes certified organic, gluten-free, vegan and kosher protein bars, kids snack bars and soft-baked cookies, has engaged the agency for brand building, national and trade media relations, product introductions and crisis management. New York-based fast-casual restaurant DIG will rely on SPM for media relations and thought leadership.
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Nickerson takes on AOR duties for the Building Owners & Managers Association of Greater New York, the area’s federation of BOMA International. Nickerson will provide comprehensive PR and communications services, as well as on-site event support and coordination, to enhance BOMA New York's outreach and engagement initiatives across New York. BOMA New York represents all commercial real estate professionals in the five boroughs – the largest industry in the market area, contributing approximately $27 billion to the state economy. "Nickerson's results-driven approach and commitment to client success perfectly complement BOMA New York's collaborative work style,” says BOMA New York executive director Lori Raphael. “We are confident their expertise and dedication will help us expand our communications reach and showcase our industry-leading initiatives and advocacy."
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
