G&S has acquired MorganMyers to boost its position in agribusiness marketing and increase its number of CPG brands.

MM will add $5M to G&S’s revenue base, as well as expertise in dealing with agricultural production & technology and farm & commodity organizations.

“The firm has a rich history of closely partnering with clients in agriculture and food and is a perfect complement to our own 50-plus year history of helping innovative companies change the world,” said Anne Green, CEO of G&S.

Tom Oliver, president of MM, called G&S the “natural choice to take our great brand to the next level and invest in our combined future.”

He saw the need to “become part of a larger, independent company that has a strong leadership team and shares a similar client-centered culture.”

The acquisition will result in the creation of the G&S Integrated Marketing Communications Group holding company with go-to-market brands, G&S Business Communications and MorganMyers, a G&S Agency.

Establishing a “house of G&S brands under the umbrella of the G&S Integrated Marketing Communications Group solidifies our position as a multi-faceted marketing and communications platform serving multiple high-value markets,” said Steve Halsey, chief growth officer of G&S

The combined group has more than 165 employees and generates $33M-plus in annual revenue.

It is headquartered in New York, with offices in Chicago, Raleigh, Waukesha (WI), Waterloo (IA) and remote employees throughout the country.

The MM acquisition is the second in G&S’s history after acquiring CooperKatz in 2018.