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Matter adds Segway-Ninebot and Performance Golf to its client roster. For micromobility and robotics technology company Segway-Ninebot, Matter has worked on the planning, coordination and development of the launches of a range of products including next-generation scooters and e-bikes, as well as home technology products, at CES 2024 and beyond, as well as securing hundreds of press placements and product reviews. The agency will continue to support Segway with various projects, helping drive consumer and influencer awareness and sales for their launches. Online golf instruction company Performance Golf is working with the agency to drive broader awareness among key athlete and consumer segments and support its growth goals throughout the US.
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IMAGINE PR is named North American public relations representative for eriro, a resort in Ehrwald, Austria that is set to open in July. The agency will be providing integrated public relations and brand partnerships, among other services. Specific areas include: strategic communications counsel, media relations, influencer connections and media familiarization trips. The resort, at an elevation of over 5,000 feet in the peaks of the Austrian side of Zugspitze Mountain, will feature nine luxury suites and is only accessible by cable car.
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Red Lorry Yellow Lorry is named by Smart Communications, a customer communication tech company, as its US, UK and DACH (Germany, Austria and Switzerland) PR agency of record. Led from the agency’s Boston office with support in Austin, London and Berlin, the PR program will work to elevate Smart Communications’ experts as thought leaders on the challenges and opportunities that come with customer communication and data collection, with a focus on amplifying the company’s position as a customer communications platform for highly regulated industries and verticals. Built entirely on the cloud, Smart is designed to help enterprises deliver streamlined conversations across the entire customer lifecycle at scale. “The lorries’ deep understanding of the markets we operate in, the problems we solve and the challenges our customers face puts us in a perfect position to bolster our market position as the leading cloud-based platform for customer communications,” said Smart Communications VP of marketking and communications Stephanie Clarke.
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Ripson Group is selected as agency of record for Berwyn Development Corporation, a non-profit that markets the Chicago suburb of Berwyn regionally and nationally as a business and leisure destination. Ripson Group will focus on message development, media relations and digital media to promote BDC’s summer and fall events this year. The agency will work to create awareness around the Berwyn Shops, Route 66 Berwyn Car Show, Taste of Cermak and Bags, Beer and Barbecue Tournament. BDC is prioritizing activities that support equitable economic growth for all of Berwyn’s community stakeholders, placing a particular emphasis on developing programs and partnerships with community organizations to specifically assist minority-owned businesses. “These events are a great way to showcase Berwyn and the businesses that are the heart and soul of this amazing community,” said BDC deputy director Kendra Shaw.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
