Matter adds Segway-Ninebot and Performance Golf to its client roster. For micromobility and robotics technology company Segway-Ninebot, Matter has worked on the planning, coordination and development of the launches of a range of products including next-generation scooters and e-bikes, as well as home technology products, at CES 2024 and beyond, as well as securing hundreds of press placements and product reviews. The agency will continue to support Segway with various projects, helping drive consumer and influencer awareness and sales for their launches. Online golf instruction company Performance Golf is working with the agency to drive broader awareness among key athlete and consumer segments and support its growth goals throughout the US.


IMAGINE PR is named North American public relations representative for eriro, a resort in Ehrwald, Austria that is set to open in July. The agency will be providing integrated public relations and brand partnerships, among other services. Specific areas include: strategic communications counsel, media relations, influencer connections and media familiarization trips. The resort, at an elevation of over 5,000 feet in the peaks of the Austrian side of Zugspitze Mountain, will feature nine luxury suites and is only accessible by cable car.


Red Lorry Yellow Lorry is named by Smart Communications, a customer communication tech company, as its US, UK and DACH (Germany, Austria and Switzerland) PR agency of record. Led from the agency’s Boston office with support in Austin, London and Berlin, the PR program will work to elevate Smart Communications’ experts as thought leaders on the challenges and opportunities that come with customer communication and data collection, with a focus on amplifying the company’s position as a customer communications platform for highly regulated industries and verticals. Built entirely on the cloud, Smart is designed to help enterprises deliver streamlined conversations across the entire customer lifecycle at scale. “The lorries’ deep understanding of the markets we operate in, the problems we solve and the challenges our customers face puts us in a perfect position to bolster our market position as the leading cloud-based platform for customer communications,” said Smart Communications VP of marketking and communications Stephanie Clarke.


Ripson Group is selected as agency of record for Berwyn Development Corporation, a non-profit that markets the Chicago suburb of Berwyn regionally and nationally as a business and leisure destination. Ripson Group will focus on message development, media relations and digital media to promote BDC’s summer and fall events this year. The agency will work to create awareness around the Berwyn Shops, Route 66 Berwyn Car Show, Taste of Cermak and Bags, Beer and Barbecue Tournament. BDC is prioritizing activities that support equitable economic growth for all of Berwyn’s community stakeholders, placing a particular emphasis on developing programs and partnerships with community organizations to specifically assist minority-owned businesses. “These events are a great way to showcase Berwyn and the businesses that are the heart and soul of this amazing community,” said BDC deputy director Kendra Shaw.