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RG2 Communications picks up La Raia estate, a property located in the hills of Gavi, Italy near Milan and Genoa. RG2’s work for the client will include devising a long-term PR plan and timeline, press release creation and copywriting, storyboard development, creative consultation. media hostings and wedding and event planner outreach, focusing on the US, UK and Europe. Owned and run by the Rossi Cairo family since 2003, La Raia includes a biodynamic winery; the Fondazione La Raia, an outdoor art foundation and walking path; and a boutique hotel, Locanda La Raia, The hotel has 12 individually designed rooms and suites, as well as restaurant helmed by Chef Tommaso Arrigoni, a wine tasting room, a lounge with a fireplace and a spa.
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Viral Nation is engaged as influencer marketing agency of record for MGM Resorts International, which includes such destinations as Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand and Mandalay Bay. Viral Nation will support MGM Resorts with influencer marketing strategy, execution and implementation across its entire brand ambassador program, all backed by Viral Nation’s social-first technology with the goal of amplifying the brand’s presence and engagement within the digital landscape. “Aligning with Viral Nation underscores our dedication to leveraging the power of influencer marketing to connect with our diverse audiences in meaningful ways,” said MGM Resorts SVP of marketing Sarah Moore. “As we evolve our marketing strategies, we are confident Viral Nation's unparalleled expertise will further elevate our brands and drive engagement.”
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SGPR signs on as agency of record for two health and wellness brands—Nutrafol and The Honey Pot. For Nutrafol, a line of hair growth supplements for men and women, SGPR is handling traditional media relations work, as well as working with the company to drive press around its recent partnership with Juice Press and model Ashley Graham. The Honey Pot, a personal and intimate care brand, has brought on SGPR to handle brand strategy, creative ideation, earned media and thought leadership as the brand approaches their next phase of growth.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
