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RG2 Communications picks up La Raia estate, a property located in the hills of Gavi, Italy near Milan and Genoa. RG2’s work for the client will include devising a long-term PR plan and timeline, press release creation and copywriting, storyboard development, creative consultation. media hostings and wedding and event planner outreach, focusing on the US, UK and Europe. Owned and run by the Rossi Cairo family since 2003, La Raia includes a biodynamic winery; the Fondazione La Raia, an outdoor art foundation and walking path; and a boutique hotel, Locanda La Raia, The hotel has 12 individually designed rooms and suites, as well as restaurant helmed by Chef Tommaso Arrigoni, a wine tasting room, a lounge with a fireplace and a spa.
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Viral Nation is engaged as influencer marketing agency of record for MGM Resorts International, which includes such destinations as Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand and Mandalay Bay. Viral Nation will support MGM Resorts with influencer marketing strategy, execution and implementation across its entire brand ambassador program, all backed by Viral Nation’s social-first technology with the goal of amplifying the brand’s presence and engagement within the digital landscape. “Aligning with Viral Nation underscores our dedication to leveraging the power of influencer marketing to connect with our diverse audiences in meaningful ways,” said MGM Resorts SVP of marketing Sarah Moore. “As we evolve our marketing strategies, we are confident Viral Nation's unparalleled expertise will further elevate our brands and drive engagement.”
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SGPR signs on as agency of record for two health and wellness brands—Nutrafol and The Honey Pot. For Nutrafol, a line of hair growth supplements for men and women, SGPR is handling traditional media relations work, as well as working with the company to drive press around its recent partnership with Juice Press and model Ashley Graham. The Honey Pot, a personal and intimate care brand, has brought on SGPR to handle brand strategy, creative ideation, earned media and thought leadership as the brand approaches their next phase of growth.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
