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RG2 Communications picks up La Raia estate, a property located in the hills of Gavi, Italy near Milan and Genoa. RG2’s work for the client will include devising a long-term PR plan and timeline, press release creation and copywriting, storyboard development, creative consultation. media hostings and wedding and event planner outreach, focusing on the US, UK and Europe. Owned and run by the Rossi Cairo family since 2003, La Raia includes a biodynamic winery; the Fondazione La Raia, an outdoor art foundation and walking path; and a boutique hotel, Locanda La Raia, The hotel has 12 individually designed rooms and suites, as well as restaurant helmed by Chef Tommaso Arrigoni, a wine tasting room, a lounge with a fireplace and a spa.
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Viral Nation is engaged as influencer marketing agency of record for MGM Resorts International, which includes such destinations as Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand and Mandalay Bay. Viral Nation will support MGM Resorts with influencer marketing strategy, execution and implementation across its entire brand ambassador program, all backed by Viral Nation’s social-first technology with the goal of amplifying the brand’s presence and engagement within the digital landscape. “Aligning with Viral Nation underscores our dedication to leveraging the power of influencer marketing to connect with our diverse audiences in meaningful ways,” said MGM Resorts SVP of marketing Sarah Moore. “As we evolve our marketing strategies, we are confident Viral Nation's unparalleled expertise will further elevate our brands and drive engagement.”
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SGPR signs on as agency of record for two health and wellness brands—Nutrafol and The Honey Pot. For Nutrafol, a line of hair growth supplements for men and women, SGPR is handling traditional media relations work, as well as working with the company to drive press around its recent partnership with Juice Press and model Ashley Graham. The Honey Pot, a personal and intimate care brand, has brought on SGPR to handle brand strategy, creative ideation, earned media and thought leadership as the brand approaches their next phase of growth.
Red Fan Communications takes on Texicare, the health affiliate of Texas Mutual... 20Two Studio expands its luxury roster with the addition of Grand Hyatt Deer Valley (Park City, UT) and Andaz 5th Avenue (NYC)... Gunpowder, an enthusiast lifestyle agency, picks up Seakeeper Ride, the first-of-its-kind Vessel Attitude Control System for boats.
Uproar PR picks up PR and communications strategy for the Orlando Museum of Art... Magrino lands Lasso Motel, a whiskey brand hailing from Devin Odell’s Dynasty Spirits portfolio, and SusieCakes... RG2 Communications wins NIJŪ, a recently opened London-based restaurant, and its bar Nipperkin... 5W Public Relations adds Eyesafe, a pioneer in blue light-filtering solutions.
Lou Hammond Group adds Hotel Emma and Oliver Hospitality to its client roster... Walt & Company signs on as PR agency of record for AVID Products, Inc. an employee-owned audio company... bread & Butter is named agency of record for The Broadmoor, a resort in Colorado Springs.
The Lukens Company, an Arlington, VA-based firm specializing in nonprofit fundraising, picks up digital responsibilities for The City Mission... Six One lands SeneGence, a beauty company whose products include skincare and cosmetics... RG2 Communications wins YMA (Yacht Marketing Agency) and its client Aliikai Luxury Yacht.
FINN Partners is selected to lead global communications for the “Together in Travel” community, an initiative being launched by the World Travel & Tourism Council... FNK IR is engaged to develop and deploy an expanded outreach and communications program for electroCore, Inc., a bioelectronic medicine and wellness company... Zapwater Communications expands its partnership with Hyatt Hotels & Resorts, with the addition of Dreams Estrella del Mar Mazatlán Golf & Spa Resort to its international hotel client roster.
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