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Burson today officially launched its new brand and client offerings to complete the merger of BCW and Hill & Knowlton.
The new visual identify “inspired by the power of light to illuminate insights and reveal opportunity, reinforces the company’s commitment to counseling clients with bold creativity and advisory solutions,” according to the firm’s announcement.
The WPP unit has introduced a new framework to manage reputational capital across the four pillars of company actions, communications, social narratives and stakeholder beliefs.
Its “Burson innovation portfolio” consists of AI-enabled tools that, paired with human intelligence, enables faster, better insights; precision audience targeting; and culturally relevant creative.
AnnaMaria DeSalva, global chairman, said the innovation portfolio “reflects our promise to combine artificial and human intelligence in ways that help our clients succeed at the intersection of risk, creativity and reinvention.”
Anchored by the Burson brand, the Burson Group includes Axiom (technology specialist), Burson Buchanan (financial PR), GCI Health, and H&K.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
