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| Linda Boff |
Said Differently, a creative, strategy and customer experience company that recently merged with global digital transformation company Brainwire, recruits former GE global chief marketing and communications officer Linda Boff as its CEO. Boff will lead Said Differently alongside cofounders Rachel Barek and Brian Skahan, as well as Brainvire CEO Chintan Shah. At GE, Boff led the company’s global marketing efforts as it separated into three independent publicly traded companies. “I can’t think of a better leader than Linda, who will leverage her enormous client-side experience to help us write the industry’s next chapter, marrying Said Differently’s creative approach with Brainvire’s ability to deliver comprehensive technology solutions at scale,” said Barek.
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| Kerci Marcello Stroud |
The Perry Group hires Kerci Marcello Stroud as EVP. Marcello Stroud comes to the agency from the Rhode Island School of Design, where she served as chief marketing and communications officer. She was previously VP of communications at Teach for America. At The Perry Group, Marcello Stroud will also be a partner in the firm’s education practice, in addition to supporting its commercial and non-profit clients. “Kerci is a strong leader who develops and executes creative communications strategies and campaigns that build and protect organizational brands and identities in often challenging situations,” said The Perry Group president & CEO Greg Perry.
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| Jenny Wang |
Susan Davis International, a Washington, DC-based special events and public relations agency, brings on Jenny Wang as SVP. Wang was most recently an SVP at CLYDE. Before that, she was a VP at kglobal, and she has also worked at Raffeto Herman Strategic Communications and Ketchum. In her new post, Wang will help spearhead the firm's external representation, play an integral role in business development efforts, and provide clients with senior counsel in crisis management, reputation management, media relations and public affairs. "One of the lessons I've learned over my many years in business is that you can only be as good as your team, and Jenny is truly a stand-out leader in our field," said SDI chair Susan Ann Davis.
Edelman names United Entertainment Group CEO Jarrod Moses as vice chairman. Moses will continue in his role at UEG... Burson brings on Matthew Wagner, who was most recently global client relationship manager and energy sector lead at Edelman, as EVP and global client leader... The Key PR appoints Jodi Maroney as principal. Maroney joins the agency after a 25-year run at Access Brand Communications.
Jeffrey Rosen, senior chair of the corporate department at legal firm Debevoise & Plimpton, joins FGS Global, where he will serve as senior advisor.
HUNTER brings on Lori Ruggiero as managing director of its corporate communications practice... Covo Intelligence, an independent research and intelligence firm, names Tony Cheevers director of strategic growth... MS NOW (formerly MSNBC) hires Brian Swarth as SVP of marketing, effective July 20. 
Whit Clay, who exited the Co-CEO slot at Sloane & Co. 18 months ago to head Longacre Square Partners’ New York office, has been promoted to serve as the first CEO of the financial communication shop.
Global Strategy Group names Claudio Taratuta as an EVP of the L@B, its in-house creative and media agency. Taratuta joins GSG from Praytell, where he was a founding team member... ROKK Solutions appoints Kris Havens as EVP of intel and insights. Havens was most recently a partner at Penta Group... Cliff House Maine brings on William Courtney Lowe as chief business development and brand strategist. Lowe joins Cliff House Maine from Chatham Bars Inn on Cape Cod, where he was VP of marketing & business development. 
