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Ball Consulting Group, which has represented housing clients and worked on housing policy issues over its 20 years in operation, launches HousingLab, a “hyperspecialization” dedicated to the creation of new housing and helping to overcome the nationwide housing crisis. The HousingLab will provide a forum for the sharing of innovations and ideas; create opportunities for collaboration; and deliver technical assistance on all facets of marketing communications to housing organizations. It will work to combine the efforts of disparate but allied organizations into a singular voice that can enable the development of new housing, defeat the paralysis of NIMBYism, and fight disinformation campaigns that kill too many worthy projects. “As a nation, we have been under-building for decades and the effects have reached a profound point, one that is harming communities and inhibiting the American dream of homeownership,” said Ball Consulting Group president and founder David Ball. “Swift action is needed to meet the moment and we want to bring our communications resources to bear so that solutions can be developed and obstacles overcome.”
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| (L-R) Craig Radow, Eric Schultz |
World’s Fair Communications, which targets companies at the intersection of entertainment, technology and the creator economy, is launched by Craig Radow and Eric Schultz. Based in Los Angeles, the firm will also have a presence in New York. Radow was previously VP of global communications and brand marketing at digital studio TheSoul Publishing, where Schultz served as senior director of global communications. TheSoul will also serve as a partner alongside Radow and Schultz in the new operation. World’s Fair Communications specializes in generating press coverage, media relations and training, thought leadership, crisis communication, speaker development, brand identity & messaging, content strategy, awards, and reputation management. "World's Fairs celebrate innovation, forward-thinking, and accomplishment. Eric and I are thrilled to apply our communication expertise to brands that align with these ideals and aim to elevate their global reputation,” said Radow.
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Touchdown Strategies acquires Austin, TX-based strategic content agency YSPK. Touchdown will now offer YSPK's methods of creative direction, digital marketing, content creation, and strategy to clients and partners. YSPK founder and creative director Joel Walker will join Touchdown Strategies as SVP to lead the new digital and creative services team. “Joel is a pro with incredible experience on all sides of storytelling and his innovative strategy, production, and analytical processes will help our clients reach their audiences and advance strategic imperatives,” said Touchdown Strategies president James Davis.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
