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Ball Consulting Group, which has represented housing clients and worked on housing policy issues over its 20 years in operation, launches HousingLab, a “hyperspecialization” dedicated to the creation of new housing and helping to overcome the nationwide housing crisis. The HousingLab will provide a forum for the sharing of innovations and ideas; create opportunities for collaboration; and deliver technical assistance on all facets of marketing communications to housing organizations. It will work to combine the efforts of disparate but allied organizations into a singular voice that can enable the development of new housing, defeat the paralysis of NIMBYism, and fight disinformation campaigns that kill too many worthy projects. “As a nation, we have been under-building for decades and the effects have reached a profound point, one that is harming communities and inhibiting the American dream of homeownership,” said Ball Consulting Group president and founder David Ball. “Swift action is needed to meet the moment and we want to bring our communications resources to bear so that solutions can be developed and obstacles overcome.”
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| (L-R) Craig Radow, Eric Schultz |
World’s Fair Communications, which targets companies at the intersection of entertainment, technology and the creator economy, is launched by Craig Radow and Eric Schultz. Based in Los Angeles, the firm will also have a presence in New York. Radow was previously VP of global communications and brand marketing at digital studio TheSoul Publishing, where Schultz served as senior director of global communications. TheSoul will also serve as a partner alongside Radow and Schultz in the new operation. World’s Fair Communications specializes in generating press coverage, media relations and training, thought leadership, crisis communication, speaker development, brand identity & messaging, content strategy, awards, and reputation management. "World's Fairs celebrate innovation, forward-thinking, and accomplishment. Eric and I are thrilled to apply our communication expertise to brands that align with these ideals and aim to elevate their global reputation,” said Radow.
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Touchdown Strategies acquires Austin, TX-based strategic content agency YSPK. Touchdown will now offer YSPK's methods of creative direction, digital marketing, content creation, and strategy to clients and partners. YSPK founder and creative director Joel Walker will join Touchdown Strategies as SVP to lead the new digital and creative services team. “Joel is a pro with incredible experience on all sides of storytelling and his innovative strategy, production, and analytical processes will help our clients reach their audiences and advance strategic imperatives,” said Touchdown Strategies president James Davis.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
