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Alloy is engaged as marketing agency of record for the Atlanta BeltLine, a network of public parks, multi-use trails, transit and affordable housing along a historic 22-mile railroad corridor in the city, for the next three years. The agency will conduct a comprehensive initiative to modernize and reimagine the BeltLine’s presence incorporating signage, creative assets and a streamlined brand. The overarching objective is to more effectively reach, inform and engage the BeltLine’s diverse array of stakeholders and audiences. Founded in 2005, the trail is connecting 45 neighborhoods, often for the first time, and creating cultural, economic and community opportunities through intentional placemaking and peacekeeping. 80 percent of the project is set to be completed in the next two years. "We’ve been impressed by the Alloy team from our initial discovery to our work together as we embark on this next era of our brand’s story,” said Atlanta BeltLine, Inc. VP of communications and media relations Meghann Gibbons.
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160/90 is selected by thoroughbred racing organization Breeders’ Cup Limited to develop and produce various on-track and off-track hospitality experiences at the 41st and 42nd Breeders’ Cup World Championships, taking place at Del Mar Thoroughbred Club in Del Mar, CA. 160/90 will focus on creating elevated lifestyle and entertainment touchpoints for participants and fans while engaging brand partners. The agency will additionally curate on-site VIP programming. “It is our goal to ensure everyone in attendance enjoys a compelling experience, and to realize this vision, we required a forward-thinking partner who appreciates our goal of leaning into our legacy while modernizing for the future,” said Breeders Cup Limited president and CEO Drew Fleming. “160/90’s capabilities combined with their access as part of Endeavor solidified our decision and we are thrilled to launch this new partnership.”
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Parasol signs on as AOR for Nekajui, a Ritz-Carlton Reserve, Peninsula Papagayo, in Costa Rica. The agency is leading public relations strategy, influencer and celebrity marketing, and strategic brand partnerships for Nekajui, which set to open late this year. The property, located in an unspoiled 1,400-acre tropical forest on Costa Rica's north Pacific coast, is the eighth addition to the distinct Ritz-Carlton Reserve brand and its first-ever Ritz-Carlton Reserve in Central and South America. It offers 107 resort rooms, suites, luxury tents, and 36 residences. “Parasol’s deep experience in the ultra-luxury market, masterful strategic approach, and inspiring creativity make them the perfect agency partner to support us at this pivotal moment,” said Nekajui general manager Ana Gorjão Henriques.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
