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Alloy is engaged as marketing agency of record for the Atlanta BeltLine, a network of public parks, multi-use trails, transit and affordable housing along a historic 22-mile railroad corridor in the city, for the next three years. The agency will conduct a comprehensive initiative to modernize and reimagine the BeltLine’s presence incorporating signage, creative assets and a streamlined brand. The overarching objective is to more effectively reach, inform and engage the BeltLine’s diverse array of stakeholders and audiences. Founded in 2005, the trail is connecting 45 neighborhoods, often for the first time, and creating cultural, economic and community opportunities through intentional placemaking and peacekeeping. 80 percent of the project is set to be completed in the next two years. "We’ve been impressed by the Alloy team from our initial discovery to our work together as we embark on this next era of our brand’s story,” said Atlanta BeltLine, Inc. VP of communications and media relations Meghann Gibbons.
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160/90 is selected by thoroughbred racing organization Breeders’ Cup Limited to develop and produce various on-track and off-track hospitality experiences at the 41st and 42nd Breeders’ Cup World Championships, taking place at Del Mar Thoroughbred Club in Del Mar, CA. 160/90 will focus on creating elevated lifestyle and entertainment touchpoints for participants and fans while engaging brand partners. The agency will additionally curate on-site VIP programming. “It is our goal to ensure everyone in attendance enjoys a compelling experience, and to realize this vision, we required a forward-thinking partner who appreciates our goal of leaning into our legacy while modernizing for the future,” said Breeders Cup Limited president and CEO Drew Fleming. “160/90’s capabilities combined with their access as part of Endeavor solidified our decision and we are thrilled to launch this new partnership.”
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Parasol signs on as AOR for Nekajui, a Ritz-Carlton Reserve, Peninsula Papagayo, in Costa Rica. The agency is leading public relations strategy, influencer and celebrity marketing, and strategic brand partnerships for Nekajui, which set to open late this year. The property, located in an unspoiled 1,400-acre tropical forest on Costa Rica's north Pacific coast, is the eighth addition to the distinct Ritz-Carlton Reserve brand and its first-ever Ritz-Carlton Reserve in Central and South America. It offers 107 resort rooms, suites, luxury tents, and 36 residences. “Parasol’s deep experience in the ultra-luxury market, masterful strategic approach, and inspiring creativity make them the perfect agency partner to support us at this pivotal moment,” said Nekajui general manager Ana Gorjão Henriques.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
