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FINN Partners picks up Locus Robotics, which provides autonomous mobile robots for warehouse automation. The agency is tasked with developing a global integrated communications strategy comprising messaging, media relations, content creation, event support, and social engagement, targeting supply chain and logistics decision-makers. Founded in 2007, Locus Robotics has won 28 industry awards and reached an industry milestone of over 3 billion units picked. They appeared on Fast Company’s 2024 Most Innovative Companies List. (FINN appeared on the list as well.) "FINN's deep expertise in technology communications and global reach makes them an ideal partner to amplify awareness of our brand and solutions on the world stage and drive adoption of our industry-leading AMRs among supply chain leaders worldwide," said Locus Robotics CMO Karen Leavitt.
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The Abbi Agency lands PR duties for New Mexico Tourism Department. The agency is committed to bringing New Mexico's lesser-known attractions to the forefront of travelers' minds through performance public relations, brand partnerships, and influencer relations. Working with Brass Tracks Media, its sister public relations agency in the UK, The Abbi Agency will work to raise awareness of the state as a travel destination with audiences in Germany, Australia and other countries outside of the United States. “Through their proven success with destinations and hospitality brands, we believe The Abbi Agency will help us continue to tell the story of the Land of Enchantment through secured coverage in quality travel media and strategic partnerships with content creators," said New Mexico Tourism Department director of communications Cody Johnson.
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Feintuch Communications is selected by Stockholm, Sweden-based enterprise software company Checkin.com to support its increased focus on the U.S. market and its business development campaign. Feintuch Communicatons president Henry Feintuch, who will be leading the agency’s work alongside VP Doug Wright says that it will “work closely with company management in Sweden and the U.S. to build a marketplace presence, educate prospects and help to generate leads.” Checkin.com works to provide the best possible onboarding and verification experience for each customer at check-in, helping companies who use the platform to increase user onboarding while staying in full regulatory compliance across markets. “We are partnering with the Feintuch team due to its strong experience in helping global technology brands to successfully penetrate the U.S. market,” said Checkin.com general manager, US April Rae Mallord.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
