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FINN Partners picks up Locus Robotics, which provides autonomous mobile robots for warehouse automation. The agency is tasked with developing a global integrated communications strategy comprising messaging, media relations, content creation, event support, and social engagement, targeting supply chain and logistics decision-makers. Founded in 2007, Locus Robotics has won 28 industry awards and reached an industry milestone of over 3 billion units picked. They appeared on Fast Company’s 2024 Most Innovative Companies List. (FINN appeared on the list as well.) "FINN's deep expertise in technology communications and global reach makes them an ideal partner to amplify awareness of our brand and solutions on the world stage and drive adoption of our industry-leading AMRs among supply chain leaders worldwide," said Locus Robotics CMO Karen Leavitt.
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The Abbi Agency lands PR duties for New Mexico Tourism Department. The agency is committed to bringing New Mexico's lesser-known attractions to the forefront of travelers' minds through performance public relations, brand partnerships, and influencer relations. Working with Brass Tracks Media, its sister public relations agency in the UK, The Abbi Agency will work to raise awareness of the state as a travel destination with audiences in Germany, Australia and other countries outside of the United States. “Through their proven success with destinations and hospitality brands, we believe The Abbi Agency will help us continue to tell the story of the Land of Enchantment through secured coverage in quality travel media and strategic partnerships with content creators," said New Mexico Tourism Department director of communications Cody Johnson.
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Feintuch Communications is selected by Stockholm, Sweden-based enterprise software company Checkin.com to support its increased focus on the U.S. market and its business development campaign. Feintuch Communicatons president Henry Feintuch, who will be leading the agency’s work alongside VP Doug Wright says that it will “work closely with company management in Sweden and the U.S. to build a marketplace presence, educate prospects and help to generate leads.” Checkin.com works to provide the best possible onboarding and verification experience for each customer at check-in, helping companies who use the platform to increase user onboarding while staying in full regulatory compliance across markets. “We are partnering with the Feintuch team due to its strong experience in helping global technology brands to successfully penetrate the U.S. market,” said Checkin.com general manager, US April Rae Mallord.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
