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Praytell lands US PR & influencer duties for the Cayman Islands Department of Tourism. The agency is tasked with overseeing media relations, CIDOT’s visiting journalist program, influencer relations, thought leadership, issues and crisis consultation, travel trade and consumer publicity, and events for the US, the Cayman Islands’ largest source market. "Praytell emerged as the clear choice for our partnership,” said director of tourism for CIDOT Rosa Harris. “Their proven track record and deep understanding of the tourism industry made them the perfect fit to amplify the unique offerings of the Cayman Islands to the American market." CIDOT has also hired Grey as its global creative agency of record.
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Magrino picks up ready-to-drink canned cocktail The Finnish Long Drink. The agency will work to amplify awareness for The Finnish Long Drink across all markets, leveraging such strategies as brand partnerships, campaigns and events—all interwoven with a PR-led strategic mindset. Magrino will collaborate with The Finnish Long Drink team and key stakeholders, to bolster awareness and support the brand, which launched in the US in 2018. Earlier this year, venture capital firm Marcy Venture Partners made a minority investment in the brand. The roots of long drinks go back to the 1952 Summer Games in Finland, when the drink was developed to quickly accommodate all the visitors to the games.
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The Consultancy PR signs on to represent Eco Outdoor and BAS Stone. For Eco Outdoor, an Australian-founded design brand that produces natural stone and architectural surfaces, the agency will focus on brand positioning and storytelling, media relations and designer relations, as well as developing and executing a communications and event strategy around the unveiling of the company’s Los Angeles showroom. BAS Stone, a stone yard in New York City that specializes in sourcing exceptional stone from around the world, will work with the The Consultancy PR to develop and execute a communications strategy around the company’s expansion and opening of a new stone yard in Long Island City, as well as ongoing media relations.
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Gunpowder, Inc. wins Latitude Outdoors, which develops ergonomic saddles, mobile hunting systems, and specialized climbing equipment, to its roster of brands in the hunting industry. Latitude Outdoors will rely on Gunpowder for public relations strategy, event management and strategic partnership development. "Their expertise in the outdoor space, combined with our commitment to success, positions us for an outstanding 2024 season,” said Latitude Outdoors co-founder and CEO, Kevin Leach. “We are extremely excited to partner and, in doing so, we are confident that we will reinforce our status as an industry leader.”
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
