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Praytell lands US PR & influencer duties for the Cayman Islands Department of Tourism. The agency is tasked with overseeing media relations, CIDOT’s visiting journalist program, influencer relations, thought leadership, issues and crisis consultation, travel trade and consumer publicity, and events for the US, the Cayman Islands’ largest source market. "Praytell emerged as the clear choice for our partnership,” said director of tourism for CIDOT Rosa Harris. “Their proven track record and deep understanding of the tourism industry made them the perfect fit to amplify the unique offerings of the Cayman Islands to the American market." CIDOT has also hired Grey as its global creative agency of record.
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Magrino picks up ready-to-drink canned cocktail The Finnish Long Drink. The agency will work to amplify awareness for The Finnish Long Drink across all markets, leveraging such strategies as brand partnerships, campaigns and events—all interwoven with a PR-led strategic mindset. Magrino will collaborate with The Finnish Long Drink team and key stakeholders, to bolster awareness and support the brand, which launched in the US in 2018. Earlier this year, venture capital firm Marcy Venture Partners made a minority investment in the brand. The roots of long drinks go back to the 1952 Summer Games in Finland, when the drink was developed to quickly accommodate all the visitors to the games.
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The Consultancy PR signs on to represent Eco Outdoor and BAS Stone. For Eco Outdoor, an Australian-founded design brand that produces natural stone and architectural surfaces, the agency will focus on brand positioning and storytelling, media relations and designer relations, as well as developing and executing a communications and event strategy around the unveiling of the company’s Los Angeles showroom. BAS Stone, a stone yard in New York City that specializes in sourcing exceptional stone from around the world, will work with the The Consultancy PR to develop and execute a communications strategy around the company’s expansion and opening of a new stone yard in Long Island City, as well as ongoing media relations.
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Gunpowder, Inc. wins Latitude Outdoors, which develops ergonomic saddles, mobile hunting systems, and specialized climbing equipment, to its roster of brands in the hunting industry. Latitude Outdoors will rely on Gunpowder for public relations strategy, event management and strategic partnership development. "Their expertise in the outdoor space, combined with our commitment to success, positions us for an outstanding 2024 season,” said Latitude Outdoors co-founder and CEO, Kevin Leach. “We are extremely excited to partner and, in doing so, we are confident that we will reinforce our status as an industry leader.”
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
