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Praytell lands US PR & influencer duties for the Cayman Islands Department of Tourism. The agency is tasked with overseeing media relations, CIDOT’s visiting journalist program, influencer relations, thought leadership, issues and crisis consultation, travel trade and consumer publicity, and events for the US, the Cayman Islands’ largest source market. "Praytell emerged as the clear choice for our partnership,” said director of tourism for CIDOT Rosa Harris. “Their proven track record and deep understanding of the tourism industry made them the perfect fit to amplify the unique offerings of the Cayman Islands to the American market." CIDOT has also hired Grey as its global creative agency of record.
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Magrino picks up ready-to-drink canned cocktail The Finnish Long Drink. The agency will work to amplify awareness for The Finnish Long Drink across all markets, leveraging such strategies as brand partnerships, campaigns and events—all interwoven with a PR-led strategic mindset. Magrino will collaborate with The Finnish Long Drink team and key stakeholders, to bolster awareness and support the brand, which launched in the US in 2018. Earlier this year, venture capital firm Marcy Venture Partners made a minority investment in the brand. The roots of long drinks go back to the 1952 Summer Games in Finland, when the drink was developed to quickly accommodate all the visitors to the games.
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The Consultancy PR signs on to represent Eco Outdoor and BAS Stone. For Eco Outdoor, an Australian-founded design brand that produces natural stone and architectural surfaces, the agency will focus on brand positioning and storytelling, media relations and designer relations, as well as developing and executing a communications and event strategy around the unveiling of the company’s Los Angeles showroom. BAS Stone, a stone yard in New York City that specializes in sourcing exceptional stone from around the world, will work with the The Consultancy PR to develop and execute a communications strategy around the company’s expansion and opening of a new stone yard in Long Island City, as well as ongoing media relations.
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Gunpowder, Inc. wins Latitude Outdoors, which develops ergonomic saddles, mobile hunting systems, and specialized climbing equipment, to its roster of brands in the hunting industry. Latitude Outdoors will rely on Gunpowder for public relations strategy, event management and strategic partnership development. "Their expertise in the outdoor space, combined with our commitment to success, positions us for an outstanding 2024 season,” said Latitude Outdoors co-founder and CEO, Kevin Leach. “We are extremely excited to partner and, in doing so, we are confident that we will reinforce our status as an industry leader.”
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
