CRETech

Nickerson, which specializes in clients working in the sustainability and proptech sectors, is named AOR for CREtech New York, the flagship conference of CREtech, a community of professionals devoted to technological and sustainable innovation in the real estate sector. Nickerson will lead PR and communications effort for the conference, which will take place Nov. 13-14 at New York City’s Javits Center. Thousands of real estate professionals, C-suite executives and industry leaders are expected to attend the event, which will include presentations, networking opportunities and access to the latest technology solutions. “I have known Lisa Nickerson for quite some time and always been impressed with Nickerson’s outstanding reputation in the real estate marketplace and specifically their track record in media relations,” said CREtech CEO Michael Beckerman. “I look forward to collaborating with their team to create an exceptional user experience for our attendees.”

Hass

Meyocks, a marketing and branding firm, comes on board as agency partner for The Hass Avocado Board. The agency will lead research and nutrition-focused efforts promoting the benefits of avocados to health professionals. The collaboration will focus on four critical health pillars: supporting heart health, aiding in weight management, managing Type 2 diabetes and promoting healthy living at every age. “We are excited to collaborate with Meyocks ensuring that avocados remain top of mind for health professionals who advocate a food-as-medicine approach," said HAB senior director of marketing communictions Gina Widjaja.

Crenn

Rachel Harrison Communications adds Dominique Crenn Dining Group to its portfolio of luxury hospitality clients. RHC will support multiple initiatives for the brand, which includes Atelier Crenn, a three-Michelin-star restaurant in San Francisco. The agency also signs on to provide digital services across all brand channels for Major Food Group, which operates more than 40 restaurants, private clubs, bars and hotels internationally, and for Bond Hospitality, including both Zero Bond and Sartiano’s.