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Nickerson, which specializes in clients working in the sustainability and proptech sectors, is named AOR for CREtech New York, the flagship conference of CREtech, a community of professionals devoted to technological and sustainable innovation in the real estate sector. Nickerson will lead PR and communications effort for the conference, which will take place Nov. 13-14 at New York City’s Javits Center. Thousands of real estate professionals, C-suite executives and industry leaders are expected to attend the event, which will include presentations, networking opportunities and access to the latest technology solutions. “I have known Lisa Nickerson for quite some time and always been impressed with Nickerson’s outstanding reputation in the real estate marketplace and specifically their track record in media relations,” said CREtech CEO Michael Beckerman. “I look forward to collaborating with their team to create an exceptional user experience for our attendees.”
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Meyocks, a marketing and branding firm, comes on board as agency partner for The Hass Avocado Board. The agency will lead research and nutrition-focused efforts promoting the benefits of avocados to health professionals. The collaboration will focus on four critical health pillars: supporting heart health, aiding in weight management, managing Type 2 diabetes and promoting healthy living at every age. “We are excited to collaborate with Meyocks ensuring that avocados remain top of mind for health professionals who advocate a food-as-medicine approach," said HAB senior director of marketing communictions Gina Widjaja.
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Rachel Harrison Communications adds Dominique Crenn Dining Group to its portfolio of luxury hospitality clients. RHC will support multiple initiatives for the brand, which includes Atelier Crenn, a three-Michelin-star restaurant in San Francisco. The agency also signs on to provide digital services across all brand channels for Major Food Group, which operates more than 40 restaurants, private clubs, bars and hotels internationally, and for Bond Hospitality, including both Zero Bond and Sartiano’s.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
