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Nickerson, which specializes in clients working in the sustainability and proptech sectors, is named AOR for CREtech New York, the flagship conference of CREtech, a community of professionals devoted to technological and sustainable innovation in the real estate sector. Nickerson will lead PR and communications effort for the conference, which will take place Nov. 13-14 at New York City’s Javits Center. Thousands of real estate professionals, C-suite executives and industry leaders are expected to attend the event, which will include presentations, networking opportunities and access to the latest technology solutions. “I have known Lisa Nickerson for quite some time and always been impressed with Nickerson’s outstanding reputation in the real estate marketplace and specifically their track record in media relations,” said CREtech CEO Michael Beckerman. “I look forward to collaborating with their team to create an exceptional user experience for our attendees.”
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Meyocks, a marketing and branding firm, comes on board as agency partner for The Hass Avocado Board. The agency will lead research and nutrition-focused efforts promoting the benefits of avocados to health professionals. The collaboration will focus on four critical health pillars: supporting heart health, aiding in weight management, managing Type 2 diabetes and promoting healthy living at every age. “We are excited to collaborate with Meyocks ensuring that avocados remain top of mind for health professionals who advocate a food-as-medicine approach," said HAB senior director of marketing communictions Gina Widjaja.
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Rachel Harrison Communications adds Dominique Crenn Dining Group to its portfolio of luxury hospitality clients. RHC will support multiple initiatives for the brand, which includes Atelier Crenn, a three-Michelin-star restaurant in San Francisco. The agency also signs on to provide digital services across all brand channels for Major Food Group, which operates more than 40 restaurants, private clubs, bars and hotels internationally, and for Bond Hospitality, including both Zero Bond and Sartiano’s.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
