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| Maite Salazar |
Bloomberg Industry Group, an affiliate of Bloomberg L.P. that provides legal, tax, regulatory, and business news and information for professionals, appoints Maite Salazar as CMO. Salaar was most recently VP of marketing at the Colibri Group. She was previously VP commercial strategy and revenue at Elsevier. As CMO, Salazar will be responsible for developing and implementing Bloomberg Industry Group's marketing strategy and driving brand awareness for its three businesses: Bloomberg Law, Bloomberg Tax, and Bloomberg Government. "Maite is a data-driven leader with a strong strategic marketing background who has a track record of driving brand awareness and revenue growth, while at the same time understanding customer needs and developing innovative strategies for evolving markets," said Bloomberg Industry Group CEO Josh Eastright.
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| Cathy DeWitt |
General Motors adds Cathy DeWitt to its State & Local Public Policy team as southwest regional manager. DeWitt comes to GM from Schlueter Group, where she was principal and managing partner of the group representing large national companies and business associations on key business issues. She was previously VP of governmental affairs for the Texas Association of Business, the largest business advocacy group in the state. Based in Austin, DeWitt will be responsible for leading GM’s state-level policy efforts in Texas and the southwest.
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| Heather Adamson |
Acentra Health, a technology solutions and clinical services company, brings on Heather Adamson as SVP of marketing. Adamson was most recently CMO, head of marketing and communications at Integra Connect, which provides value-based, precision medicine solutions for specialty care. She has also held editor-in-chief roles for IBM’s Data & AI division and IBM Watson Health. In her new role, Adamson will oversee the development and implementation of Acentra’s marketing strategy, creating data-driven frameworks to support its brand, content, digital and product marketing programs. “Heather brings a strong portfolio of success in helping companies elevate their brand and drive sustained growth through thought leadership, creative storytelling, and digital mastery,” said Acentra Health EVP and chief growth officer Kelly Loeffler.
Ballard Strategy Group names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
