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| Maite Salazar |
Bloomberg Industry Group, an affiliate of Bloomberg L.P. that provides legal, tax, regulatory, and business news and information for professionals, appoints Maite Salazar as CMO. Salaar was most recently VP of marketing at the Colibri Group. She was previously VP commercial strategy and revenue at Elsevier. As CMO, Salazar will be responsible for developing and implementing Bloomberg Industry Group's marketing strategy and driving brand awareness for its three businesses: Bloomberg Law, Bloomberg Tax, and Bloomberg Government. "Maite is a data-driven leader with a strong strategic marketing background who has a track record of driving brand awareness and revenue growth, while at the same time understanding customer needs and developing innovative strategies for evolving markets," said Bloomberg Industry Group CEO Josh Eastright.
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| Cathy DeWitt |
General Motors adds Cathy DeWitt to its State & Local Public Policy team as southwest regional manager. DeWitt comes to GM from Schlueter Group, where she was principal and managing partner of the group representing large national companies and business associations on key business issues. She was previously VP of governmental affairs for the Texas Association of Business, the largest business advocacy group in the state. Based in Austin, DeWitt will be responsible for leading GM’s state-level policy efforts in Texas and the southwest.
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| Heather Adamson |
Acentra Health, a technology solutions and clinical services company, brings on Heather Adamson as SVP of marketing. Adamson was most recently CMO, head of marketing and communications at Integra Connect, which provides value-based, precision medicine solutions for specialty care. She has also held editor-in-chief roles for IBM’s Data & AI division and IBM Watson Health. In her new role, Adamson will oversee the development and implementation of Acentra’s marketing strategy, creating data-driven frameworks to support its brand, content, digital and product marketing programs. “Heather brings a strong portfolio of success in helping companies elevate their brand and drive sustained growth through thought leadership, creative storytelling, and digital mastery,” said Acentra Health EVP and chief growth officer Kelly Loeffler.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
