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Razorfish, a Publicis Groupe agency, launches R-Index, a proprietary data solution developed in collaboration with Google Cloud. A custom algorithm, R-Index leverages Google Cloud BigQuery, Looker Studio, Sensitive Data Protection, and its suite of AI and machine learning capabilities, including Vertex AI, to provide a more dynamic and nuanced view into a brand's overall marketing investment performance. Razorfish has already begun piloting the R-Index solution with several clients, including New York Life. “What sets R-Index apart is its unique ability to measure brand sentiment and equity among consumers, closing the gap between complexity and clarity that brands so often find themselves in,” said Razorfish chief data and analytics officer Sisi Zhang. “Now, they will be able to accurately analyze their target audiences’ needs and motivations, and leverage marketing to help drive performance outcomes in response to those consumer perceptions."
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Yes&, a New York-based marketing agency, and woman- and black-owned communications firm Spero Studio form a mentor-protégé partnership guided by the Small Business Administration. The partnership between the firms will leverage their combined expertise and resources to deliver inclusive and impactful marketing campaigns that resonate with wide-ranging audiences, for clients in the federal sector. In addition, they will form a joint venture—Spero Studio Federal. “Partnering with Spero Studio to create Spero Studio Federal is one more example of our ‘yes and’ approach,” said Yes& CEO Bob Sprague. “Their commitment to underserved audiences perfectly aligns with our values, which made this decision to join forces easy. Together, we will leverage our collective strengths to drive positive change and deliver outstanding results for our clients."
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Carabiner Communications, an Atlanta firm that serves B2B technology and healthcare startups and high-growth companies, marks its 20th anniversary. Founded by Peter Baron, who was founder of Socket PR and worked at Hill & Knowlton, Carabiner, which is part of Plexus PR Group, an international network of communications agencies, has more than 30 organizations on its client roster. The agency was a pioneer in the remote work world. “I wanted to try something that would allow professionals to do their best work with the support of a team behind them while also reducing their time on the proverbial hamster wheel,” explained Baron. “Our model also eliminated the leasing of office space—savings we continue to pass along to our clients while providing them with the same or, oftentimes, better quality of services than they would get with competing agencies.” In 2023, Baron transitioned from president to CEO, where he remains active in strategic consulting for clients. Former VP and general partner Dana Cogan took over as agency president, leading its continued evolution and quality of services.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
