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5W Public Relations partners with Alto Canto Tequila, a Mexican-owned brand produced using only organic agave, water and wild fermentation. The agency will spearhead a comprehensive communications campaign, spanning media relations, influencer programming, strategic counsel and event activations. Alto Canto distinguishes itself as one of the only luxury tequila brands globally to prioritize wild fermentation methods. “We’re looking forward to the success of our integrated marketing campaign with 5W,” said Alto Canto Founder Daday Suarez, “Their proven track record of experience launching new brands, spirits expertise and deep relationships with the media make them the perfect agency for us.”
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William Mills Agency picks up Bancography, a Birmingham, Ala.-based financial services consulting and technology company. Bancography provides branch planning solutions, software tools and primary marketing research capabilities to banks and credit unions. It also offers Bancography Plan, a market analysis and branch planning software tool that allows financial institutions to forecast profitability for proposed branch locations and to evaluate the performance of existing branches. “Partnering with William Mills Agency will help further Bancography’s exposure and build greater levels of our brand recognition in the credit union, banking and fintech industries,” said Bancography COO Laura Levie.
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Foxglove Communications, a public relations, thought leadership and brand strategy agency, adds OpenTable, a restaurant tech platform serving more than 55,000 venues and millions of diners, to its roster of hospitality industry clients. As AOR, Foxglove will work to amplify OpenTable’s efforts to support restaurants—from helping address industry challenges such as bots and no-shows to helping partners maximize revenue through partnerships, product features and integrations designed to fill seats. OpenTable continues to lead the conversation in the tech and restaurant spaces with products that anticipate the needs of restaurants and diners. “Foxglove impressed us with their deep industry knowledge and understanding of what it means to be restaurant-first,” said Open Table SVP, restaurant sales & services Steve Sintra.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
