Alto Canto

5W Public Relations partners with Alto Canto Tequila, a Mexican-owned brand produced using only organic agave, water and wild fermentation. The agency will spearhead a comprehensive communications campaign, spanning media relations, influencer programming, strategic counsel and event activations. Alto Canto distinguishes itself as one of the only luxury tequila brands globally to prioritize wild fermentation methods. “We’re looking forward to the success of our integrated marketing campaign with 5W,” said Alto Canto Founder Daday Suarez, “Their proven track record of experience launching new brands, spirits expertise and deep relationships with the media make them the perfect agency for us.”


William Mills Agency picks up Bancography, a Birmingham, Ala.-based financial services consulting and technology company. Bancography provides branch planning solutions, software tools and primary marketing research capabilities to banks and credit unions. It also offers Bancography Plan, a market analysis and branch planning software tool that allows financial institutions to forecast profitability for proposed branch locations and to evaluate the performance of existing branches. “Partnering with William Mills Agency will help further Bancography’s exposure and build greater levels of our brand recognition in the credit union, banking and fintech industries,” said Bancography COO Laura Levie.

Open Table

Foxglove Communications, a public relations, thought leadership and brand strategy agency, adds OpenTable, a restaurant tech platform serving more than 55,000 venues and millions of diners, to its roster of hospitality industry clients. As AOR, Foxglove will work to amplify OpenTable’s efforts to support restaurants—from helping address industry challenges such as bots and no-shows to helping partners maximize revenue through partnerships, product features and integrations designed to fill seats. OpenTable continues to lead the conversation in the tech and restaurant spaces with products that anticipate the needs of restaurants and diners. “Foxglove impressed us with their deep industry knowledge and understanding of what it means to be restaurant-first,” said Open Table SVP, restaurant sales & services Steve Sintra.