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5W Public Relations partners with Alto Canto Tequila, a Mexican-owned brand produced using only organic agave, water and wild fermentation. The agency will spearhead a comprehensive communications campaign, spanning media relations, influencer programming, strategic counsel and event activations. Alto Canto distinguishes itself as one of the only luxury tequila brands globally to prioritize wild fermentation methods. “We’re looking forward to the success of our integrated marketing campaign with 5W,” said Alto Canto Founder Daday Suarez, “Their proven track record of experience launching new brands, spirits expertise and deep relationships with the media make them the perfect agency for us.”
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William Mills Agency picks up Bancography, a Birmingham, Ala.-based financial services consulting and technology company. Bancography provides branch planning solutions, software tools and primary marketing research capabilities to banks and credit unions. It also offers Bancography Plan, a market analysis and branch planning software tool that allows financial institutions to forecast profitability for proposed branch locations and to evaluate the performance of existing branches. “Partnering with William Mills Agency will help further Bancography’s exposure and build greater levels of our brand recognition in the credit union, banking and fintech industries,” said Bancography COO Laura Levie.
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Foxglove Communications, a public relations, thought leadership and brand strategy agency, adds OpenTable, a restaurant tech platform serving more than 55,000 venues and millions of diners, to its roster of hospitality industry clients. As AOR, Foxglove will work to amplify OpenTable’s efforts to support restaurants—from helping address industry challenges such as bots and no-shows to helping partners maximize revenue through partnerships, product features and integrations designed to fill seats. OpenTable continues to lead the conversation in the tech and restaurant spaces with products that anticipate the needs of restaurants and diners. “Foxglove impressed us with their deep industry knowledge and understanding of what it means to be restaurant-first,” said Open Table SVP, restaurant sales & services Steve Sintra.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
