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ThroughCo Food, the food-focused communications and marketing unit of strategic communications boutique ThroughCo Communications, signs on to work with American Dream, a retail and entertainment complex in the Meadowlands Sports Complex in East Rutherford, NJ, on the launch of its “Dine the Dream” national food brand. ThroughCo’s work will be led by Susie Fogelson, former SVP of marketing and brand strategy at Food Network. It will consist of experiential, earned, social and paid media brand-building initiatives designed to highlight the food offerings available at American Dream, as well as targeting chefs, food talent, corporate sponsors, media partners, restaurateurs and others seeking to align their brands with the brand. American Dream offers over 50 food experiences across its three million square foot property. “Susie and her team bring decades of deep experience in the food and beverage world, with deep relationships among talent, influencers and brands,” said American Dream SVP and general manager Bryan Gaus.
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5WPR comes on board as public relations of record for Willow Tree Credit Partners, a private credit alternatives firm. Willow Tree will rely on 5W’s expertise in the financial services sector to solidify its position in the private credit industry and elevate its brand recognition. Headquartered in New York City, with satellite offices in Miami and Dallas, Willow Tree manages multiple funds with over $4 billion of assets under management and has closed over 100 credit investments to date. “We recognize the importance of strategic communications in establishing our leading position in the industry,” said Willow Tree CEO & CIO Timothy Lower. “We are confident 5WPR's expertise will be instrumental in amplifying our messaging and connecting with key stakeholders."
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Source Outdoor Group, a Gainesville, GA-based marketing communications firm, is named AOR for Outdoor America, a streaming network targeting outdoor enthusiasts. Source Outdoor Group will work with the network on media, public relations, influencer management and communications strategies, with the goal of enhancing brand visibility, expanding audience engagement, and driving the network's mission of promoting outdoor activities, conservation and adventure. “Their deep understanding of the outdoor market, creative approach, and proven track record make them the ideal partner. We are confident that this collaboration will help us reach new heights and connect with our audience on a deeper level,” said Outdoor America chief operating officer Mark Weeks.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
