 |
ThroughCo Food, the food-focused communications and marketing unit of strategic communications boutique ThroughCo Communications, signs on to work with American Dream, a retail and entertainment complex in the Meadowlands Sports Complex in East Rutherford, NJ, on the launch of its “Dine the Dream” national food brand. ThroughCo’s work will be led by Susie Fogelson, former SVP of marketing and brand strategy at Food Network. It will consist of experiential, earned, social and paid media brand-building initiatives designed to highlight the food offerings available at American Dream, as well as targeting chefs, food talent, corporate sponsors, media partners, restaurateurs and others seeking to align their brands with the brand. American Dream offers over 50 food experiences across its three million square foot property. “Susie and her team bring decades of deep experience in the food and beverage world, with deep relationships among talent, influencers and brands,” said American Dream SVP and general manager Bryan Gaus.
 |
5WPR comes on board as public relations of record for Willow Tree Credit Partners, a private credit alternatives firm. Willow Tree will rely on 5W’s expertise in the financial services sector to solidify its position in the private credit industry and elevate its brand recognition. Headquartered in New York City, with satellite offices in Miami and Dallas, Willow Tree manages multiple funds with over $4 billion of assets under management and has closed over 100 credit investments to date. “We recognize the importance of strategic communications in establishing our leading position in the industry,” said Willow Tree CEO & CIO Timothy Lower. “We are confident 5WPR's expertise will be instrumental in amplifying our messaging and connecting with key stakeholders."
 |
Source Outdoor Group, a Gainesville, GA-based marketing communications firm, is named AOR for Outdoor America, a streaming network targeting outdoor enthusiasts. Source Outdoor Group will work with the network on media, public relations, influencer management and communications strategies, with the goal of enhancing brand visibility, expanding audience engagement, and driving the network's mission of promoting outdoor activities, conservation and adventure. “Their deep understanding of the outdoor market, creative approach, and proven track record make them the ideal partner. We are confident that this collaboration will help us reach new heights and connect with our audience on a deeper level,” said Outdoor America chief operating officer Mark Weeks.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
