American Dream

ThroughCo Food, the food-focused communications and marketing unit of strategic communications boutique ThroughCo Communications, signs on to work with American Dream, a retail and entertainment complex in the Meadowlands Sports Complex in East Rutherford, NJ, on the launch of its “Dine the Dream” national food brand. ThroughCo’s work will be led by Susie Fogelson, former SVP of marketing and brand strategy at Food Network. It will consist of experiential, earned, social and paid media brand-building initiatives designed to highlight the food offerings available at American Dream, as well as targeting chefs, food talent, corporate sponsors, media partners, restaurateurs and others seeking to align their brands with the brand. American Dream offers over 50 food experiences across its three million square foot property. “Susie and her team bring decades of deep experience in the food and beverage world, with deep relationships among talent, influencers and brands,” said American Dream SVP and general manager Bryan Gaus.

Willow Tree

5WPR comes on board as public relations of record for Willow Tree Credit Partners, a private credit alternatives firm. Willow Tree will rely on 5W’s expertise in the financial services sector to solidify its position in the private credit industry and elevate its brand recognition. Headquartered in New York City, with satellite offices in Miami and Dallas, Willow Tree manages multiple funds with over $4 billion of assets under management and has closed over 100 credit investments to date. “We recognize the importance of strategic communications in establishing our leading position in the industry,” said Willow Tree CEO & CIO Timothy Lower. “We are confident 5WPR's expertise will be instrumental in amplifying our messaging and connecting with key stakeholders."

Outdoor America

Source Outdoor Group, a Gainesville, GA-based marketing communications firm, is named AOR for Outdoor America, a streaming network targeting outdoor enthusiasts. Source Outdoor Group will work with the network on media, public relations, influencer management and communications strategies, with the goal of enhancing brand visibility, expanding audience engagement, and driving the network's mission of promoting outdoor activities, conservation and adventure. “Their deep understanding of the outdoor market, creative approach, and proven track record make them the ideal partner. We are confident that this collaboration will help us reach new heights and connect with our audience on a deeper level,” said Outdoor America chief operating officer Mark Weeks.