 |
BMF signs on as North American PR agency of record for Tourism Fiji, the destination marketing organization that promotes the Pacific Island destination. In addition to leading all public relations in the North American market, BMF will contribute to global strategy for the brand. The agency’s communications plan includes refreshing Tourism Fiji’s messaging; driving top-tier earned media via comprehensive campaigns and experiences for press and key opinion leaders; spearheading key influencer and partnership initiatives; and providing headline-worthy news and destination updates. “Having worked with members of BMF for years, I know the energy and dedication they bring to the table, along with their seamless integrated services and standout programming,” said Tourism Fiji head of communications Hannah Townsend.
 |
Rubenstein Public Relations is named agency of record for Newpreneurs, a new digital TV show that gives young entrepreneurs under the age of 25 the opportunity to compete for up to $250,000 in startup funds for their businesses. RPR will lead a comprehensive public relations campaign to assist in the launch of the Newpreneurs' brand, aiming to position the web show as a premier platform for young entrepreneurs to gain the support and resources they need to succeed. “Partnering with Rubenstein Public Relations aligns with our goal to make Newpreneurs a household name. Their expertise in strategic communications will help us reach and inspire young entrepreneurs nationwide,” said show creator Victor Green.
 |
BluePrints Veterinary Marketing Group is named agency of record for the new San Diego-based Janice K. Hobbs UC Davis Veterinary Medical Center Southern California. BluePrints will work with the UC Davis School of Veterinary Medicine’s communications, clinical and donor relations teams to develop marketing initiatives targeting the Southern California veterinary community, school alumni and pet-owning public. With an opening date set for late 2025, the 23,000-square-foot veterinary medical center will allow the university to greatly expand its current Southern California-based services.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
