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BMF signs on as North American PR agency of record for Tourism Fiji, the destination marketing organization that promotes the Pacific Island destination. In addition to leading all public relations in the North American market, BMF will contribute to global strategy for the brand. The agency’s communications plan includes refreshing Tourism Fiji’s messaging; driving top-tier earned media via comprehensive campaigns and experiences for press and key opinion leaders; spearheading key influencer and partnership initiatives; and providing headline-worthy news and destination updates. “Having worked with members of BMF for years, I know the energy and dedication they bring to the table, along with their seamless integrated services and standout programming,” said Tourism Fiji head of communications Hannah Townsend.
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Rubenstein Public Relations is named agency of record for Newpreneurs, a new digital TV show that gives young entrepreneurs under the age of 25 the opportunity to compete for up to $250,000 in startup funds for their businesses. RPR will lead a comprehensive public relations campaign to assist in the launch of the Newpreneurs' brand, aiming to position the web show as a premier platform for young entrepreneurs to gain the support and resources they need to succeed. “Partnering with Rubenstein Public Relations aligns with our goal to make Newpreneurs a household name. Their expertise in strategic communications will help us reach and inspire young entrepreneurs nationwide,” said show creator Victor Green.
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BluePrints Veterinary Marketing Group is named agency of record for the new San Diego-based Janice K. Hobbs UC Davis Veterinary Medical Center Southern California. BluePrints will work with the UC Davis School of Veterinary Medicine’s communications, clinical and donor relations teams to develop marketing initiatives targeting the Southern California veterinary community, school alumni and pet-owning public. With an opening date set for late 2025, the 23,000-square-foot veterinary medical center will allow the university to greatly expand its current Southern California-based services.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
