Fiji

BMF signs on as North American PR agency of record for Tourism Fiji, the destination marketing organization that promotes the Pacific Island destination. In addition to leading all public relations in the North American market, BMF will contribute to global strategy for the brand. The agency’s communications plan includes refreshing Tourism Fiji’s messaging; driving top-tier earned media via comprehensive campaigns and experiences for press and key opinion leaders; spearheading key influencer and partnership initiatives; and providing headline-worthy news and destination updates. “Having worked with members of BMF for years, I know the energy and dedication they bring to the table, along with their seamless integrated services and standout programming,” said Tourism Fiji head of communications Hannah Townsend.

Newpreneurs

Rubenstein Public Relations is named agency of record for Newpreneurs, a new digital TV show that gives young entrepreneurs under the age of 25 the opportunity to compete for up to $250,000 in startup funds for their businesses. RPR will lead a comprehensive public relations campaign to assist in the launch of the Newpreneurs' brand, aiming to position the web show as a premier platform for young entrepreneurs to gain the support and resources they need to succeed. “Partnering with Rubenstein Public Relations aligns with our goal to make Newpreneurs a household name. Their expertise in strategic communications will help us reach and inspire young entrepreneurs nationwide,” said show creator Victor Green.

UCDavis

BluePrints Veterinary Marketing Group is named agency of record for the new San Diego-based Janice K. Hobbs UC Davis Veterinary Medical Center Southern California. BluePrints will work with the UC Davis School of Veterinary Medicine’s communications, clinical and donor relations teams to develop marketing initiatives targeting the Southern California veterinary community, school alumni and pet-owning public. With an opening date set for late 2025, the 23,000-square-foot veterinary medical center will allow the university to greatly expand its current Southern California-based services.