Contractor

Ripley PR signs on as agency of record for Contractor in Charge, which provides customer engagement, appointment booking, bookkeeping and controller services for home service contractors, and Women in HVACR, a nonprofit organization dedicated to empowering women in the heating, ventilation, air conditioning and refrigeration trades. Conractor in Charge offers monthly P&Ls and budgets, cash flow and planning, outbound appointment setting, administrative office tasks, dispatch, custom greeting and call screening. WHVACR, which was launched in 2002, works to empower women in the skilled trades sector by offering networking opportunities and educational platforms. It has more than 1,200 members and offers a variety of scholarships and training programs for women in the industry. “The Ripley PR team have a proven record of helping businesses in the home services sector grow into industry leaders," said Contractor in Charge CEO Lynn Wise. "They have the specialized skill to support their clients' success, and they have demonstrated unmatched expertise and knowledge of our field.”

Magrino picks up two Korean restaurants from Hand Hospitality—Joo Ok and ODRE—that are set to open in New York City later this summer. The agency is also appointed AOR for The Docent’s Collection, a private loft collection in the heart of Portland, Maine. Magrino is working on the opening of the restaurants, which both place a strong emphasis on seasonal ingreients, and is developing additional press strategies to keep momentum moving. For Docent’s, the agency will be focusing on media relations, organizing events and media tours, and fostering a strong brand image through targeted campaigns. Each of The Docent’s Collection’s private lofts (seen as an alternative to standard hotels) is fully furnished with flexible floor plans.

Ski

Campstories, which works with clients in the travel, tourism, hospitality and lifestyle sectors, is engaged as PR agency of record for Ski.com, a provider of ski vacation packages that offers services including flights, lodging and equipment rental, giving customers an independent point of view on mountain travel, trends, destinations, what’s new and trending, best-of lists and next-level story ideas. “The Campstories team brings a storytelling-first lens that encourages emotional connection with Ski.com and mountain travel. Their authenticity in the ski, travel and greater outdoor market makes them an ideal partner as we roll out a new evolution of our website and core service offerings,” said Ski.com CMO Dan Sherman.