Sundance

LDPR checks in at the Sundance Mountain Resort, a 5,000-acre destination in Sundance, Utah. The agency’s scope of work for the client will include media relations, social media/influencer engagement and collaborative brand partnerships. The resort is in the process of launching its Act II phase, which includes the finetuning of resort operations, expanded snow-making capabilities, terrain development, and the unveiling of The Springs, a trio of year-round relaxation pools for lodging guests. It is also adding six new-build, ski-in/ski-out townhomes, as well as a new lift and terrain expansion of its back mountain.

Georgia

RG2 Communications, which is based in New York City and London, is selected to spearhead press relations for the Georgian National Tourism Administration, a part of the system of the Ministry of Economy and Sustainable Development of Georgia, at the National Geographic Traveller Food Festival in London, July 20 and 21. RG2 will craft and issue press releases, curate the media invite list of both traditional and social media press contacts and represent the GNTA in person at the festival, as well as hosting a private dinner at Little Georgia restaurant in London. “Over the past few years, Georgia has built its reputation as one of the most exciting, emerging travel destinations in the world, and widely celebrated for its wine and gastronomy heritage,” said RG2 principal and co-founder Ross Belfer.

Allied

Allied Global Marketing is named official marketing agency partner for Premier Sports Network, which connects key stakeholders and suppliers across the world of professional sports. Allied will work across entertainment, consumer and lifestyle brands, leveraging paid, earned, owned, creative and strategic consulting solutions. The agency already works with such organizations such as WWE’s WrestleMania, beIN Sports, and the National Hockey League’s Stanley Cup media tour. “Allied Global Marketing joins PSN with a wealth of experience across the entertainment industry, and expertise that sports organizations will gain huge benefit from,” said PSN head of partnerships Jordan Rockall.