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LDPR checks in at the Sundance Mountain Resort, a 5,000-acre destination in Sundance, Utah. The agency’s scope of work for the client will include media relations, social media/influencer engagement and collaborative brand partnerships. The resort is in the process of launching its Act II phase, which includes the finetuning of resort operations, expanded snow-making capabilities, terrain development, and the unveiling of The Springs, a trio of year-round relaxation pools for lodging guests. It is also adding six new-build, ski-in/ski-out townhomes, as well as a new lift and terrain expansion of its back mountain.
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RG2 Communications, which is based in New York City and London, is selected to spearhead press relations for the Georgian National Tourism Administration, a part of the system of the Ministry of Economy and Sustainable Development of Georgia, at the National Geographic Traveller Food Festival in London, July 20 and 21. RG2 will craft and issue press releases, curate the media invite list of both traditional and social media press contacts and represent the GNTA in person at the festival, as well as hosting a private dinner at Little Georgia restaurant in London. “Over the past few years, Georgia has built its reputation as one of the most exciting, emerging travel destinations in the world, and widely celebrated for its wine and gastronomy heritage,” said RG2 principal and co-founder Ross Belfer.
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Allied Global Marketing is named official marketing agency partner for Premier Sports Network, which connects key stakeholders and suppliers across the world of professional sports. Allied will work across entertainment, consumer and lifestyle brands, leveraging paid, earned, owned, creative and strategic consulting solutions. The agency already works with such organizations such as WWE’s WrestleMania, beIN Sports, and the National Hockey League’s Stanley Cup media tour. “Allied Global Marketing joins PSN with a wealth of experience across the entertainment industry, and expertise that sports organizations will gain huge benefit from,” said PSN head of partnerships Jordan Rockall.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
