Karina Frayter
Karina Frayter

Flix North America, owner of the Greyhound and FlixBus intercity bus lines, has named Karina Frayter head of PR and corporate communications.

Taking responsibility for external/internal communications and reputation management matters, she reports to Kadir Boysan, CEO.

Frayter has experience in brand positioning, media relations, stakeholder engagement and issues management.

She joins the Dallas-based company from freight transportation provider XPO, where she was VP-PR.

Earlier, Frayter worked as senior director for corporate and financial communications at Macy’s, head of media at RF|Binder, field producer at CNBC, and assignment editor/business producer at CNN.

Boysan said Frayter “will be instrumental in shaping our narrative, engaging employees and building and safeguarding our brand.”

Flix North America is a subsidary of Germany’s Flix SE, which provides long-distance bus service in Germany, France, Italy, Denmark, Netherlands and Croatia, as well as cross-border connections to Norway, Spain and England.