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| Karina Frayter |
Flix North America, owner of the Greyhound and FlixBus intercity bus lines, has named Karina Frayter head of PR and corporate communications.
Taking responsibility for external/internal communications and reputation management matters, she reports to Kadir Boysan, CEO.
Frayter has experience in brand positioning, media relations, stakeholder engagement and issues management.
She joins the Dallas-based company from freight transportation provider XPO, where she was VP-PR.
Earlier, Frayter worked as senior director for corporate and financial communications at Macy’s, head of media at RF|Binder, field producer at CNBC, and assignment editor/business producer at CNN.
Boysan said Frayter “will be instrumental in shaping our narrative, engaging employees and building and safeguarding our brand.”
Flix North America is a subsidary of Germany’s Flix SE, which provides long-distance bus service in Germany, France, Italy, Denmark, Netherlands and Croatia, as well as cross-border connections to Norway, Spain and England.
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