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Tier One Partners is selected as US agency of record for software engineering, consulting and AI-enabled product development firm 3Pillar. Tier One’s scope of work for the client will focus on bolstering earned media relations, forging executive thought leadership for senior 3Pillar leaders and securing awards and speaking opportunities for the company. 3Pillar serves clients including CARFAX, Fortune and PBS, providing solutions that the company says drive rapid revenue, increase market share and ensure customer growth. It selected Tier One based on the agency’s AI, cloud and healthcare expertise; its ability to build corporate awareness and drive executive thought leadership; and its proficiency in translating complex subject matter into creative PR campaigns. “Throughout the agency selection process, Tier One impressed us with the quality of their strategic thinking,” said 3Pillar director, corporate communications Heather Elliott.
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Trevelino/Keller signs on to support sales enablement tool and CRM software Pipeliner CRM through a strategic approach to what it calls reputation marketing, leveraging public relations, executive visibility and content marketing. Pipeliner CRM’s platform empowers sales representatives, managers and marketers to streamline processes, track leads and drive revenue all within the CRM environment. Its online and offline iOS and Android mobile apps provide CRM functionality on the go. “Built on an open-source foundation, our solution is the only one to account for the pitfalls of other CRMs and is designed to directly mitigate those issues,” said Pipeliner CEO Nikolaus Kimla. “We have initiated our work with Trevelino/Keller to help amplify our story and bring awareness to our unique position in the marketplace.”
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Fire on the Hill, a New York-based firm serving clients across sectors including technology, travel, energy, education and finance, signs on as AOR with VivaTech, an annual technology conference, dedicated to innovation and startups, held in Paris. Agency co-founder Chris Clarke spoke at the event last month, joining a lineup of executives in tech and politics such as former Secretary of State John Kerry; X chief executive officer Linda Yaccarino; and Eric Schmidt, former CEO and executive chairman of Google. VivaTech joins a corporate and B2B roster that includes global travel technology provider Amadeus, the Global Business Travel Association and Logically, an AI company combating misleading and deceptive online discourse.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
