3Pillar

Tier One Partners is selected as US agency of record for software engineering, consulting and AI-enabled product development firm 3Pillar. Tier One’s scope of work for the client will focus on bolstering earned media relations, forging executive thought leadership for senior 3Pillar leaders and securing awards and speaking opportunities for the company. 3Pillar serves clients including CARFAX, Fortune and PBS, providing solutions that the company says drive rapid revenue, increase market share and ensure customer growth. It selected Tier One based on the agency’s AI, cloud and healthcare expertise; its ability to build corporate awareness and drive executive thought leadership; and its proficiency in translating complex subject matter into creative PR campaigns. “Throughout the agency selection process, Tier One impressed us with the quality of their strategic thinking,” said 3Pillar director, corporate communications Heather Elliott.

Pipeline

Trevelino/Keller signs on to support sales enablement tool and CRM software Pipeliner CRM through a strategic approach to what it calls reputation marketing, leveraging public relations, executive visibility and content marketing. Pipeliner CRM’s platform empowers sales representatives, managers and marketers to streamline processes, track leads and drive revenue all within the CRM environment. Its online and offline iOS and Android mobile apps provide CRM functionality on the go. “Built on an open-source foundation, our solution is the only one to account for the pitfalls of other CRMs and is designed to directly mitigate those issues,” said Pipeliner CEO Nikolaus Kimla. “We have initiated our work with Trevelino/Keller to help amplify our story and bring awareness to our unique position in the marketplace.”

VIvaTech

Fire on the Hill, a New York-based firm serving clients across sectors including technology, travel, energy, education and finance, signs on as AOR with VivaTech, an annual technology conference, dedicated to innovation and startups, held in Paris. Agency co-founder Chris Clarke spoke at the event last month, joining a lineup of executives in tech and politics such as former Secretary of State John Kerry; X chief executive officer Linda Yaccarino; and Eric Schmidt, former CEO and executive chairman of Google. VivaTech joins a corporate and B2B roster that includes global travel technology provider Amadeus, the Global Business Travel Association and Logically, an AI company combating misleading and deceptive online discourse.