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| Catherine Newman |
U.S. Soccer names Catherine Newman as CMO. Newman joins the organization from the WWE, where she served as EVP of marketing. Before that she was the first-ever CMO for Manchester United. In her new post, Newman will lead the federation’s efforts around brand development, including meaningful storytelling and content, digital and social engagement, overarching insight-driven marketing, and a diversified direct-to-consumer strategy. “Catherine brings a proven track record of results-driven marketing and a deep understanding of the fan and the fan journey,” said U.S. Soccer chief commercial officer, David Wright.
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| Jeff Pope |
Nissan names Jeff Pope to succeed Scott Shirley, who is retiring, as chief marketing manager & marketing operations, effective Aug. 1. Pope is currently division vice president, dealer network development, customer resources and training, Nissan & INFINITI, U.S. and Canada, He served in a variety of position at Nissan and Infiniti before that, including group VP at Inifiniti Americas. In his new position, Pope will be responsible for leading Nissan's marketing operations teams, including vehicle pricing, incentives and lifecycle plans.
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| Daniel Barba |
Bob’s Red Mill, an employee-owned natural foods company, hires Daniel Barba as VP of marketing. Barba was most recently founder of marketing services company The Idea Nursery. He previously held a variety of roles at The Coca-Cola Co., including vice president of marketing for the West zone in the North America operating unit, brand lead for vitaminwater, and general manager and head of marketing for Zico Beverages. At Bob’s Red Mill, he will focus on new product innovation and market growth. “Daniel’s extensive experience in CPG innovation, combined with his strategic and consumer-driven approach, makes him an excellent addition,” said Bob’s Red Mill chief growth officer Allyson Borozan.
FGS Global brings on HSBC's Jean-Manuel Richier as senior advisor to bolster its equity advisory, investor relations and transaction & financial communications capabilities across Europe... TEAM LEWIS names Danielle Malvesti SVP, strategy. Malvesti joins the agency from Cramer.... Durée & Company ups Abbie Lipton to vice president... LDWW promotes Michelle Poland, Channing Sizemore and Emma Stoneham to managing director.
Narrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... The Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO.
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications.
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
