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| Catherine Newman |
U.S. Soccer names Catherine Newman as CMO. Newman joins the organization from the WWE, where she served as EVP of marketing. Before that she was the first-ever CMO for Manchester United. In her new post, Newman will lead the federation’s efforts around brand development, including meaningful storytelling and content, digital and social engagement, overarching insight-driven marketing, and a diversified direct-to-consumer strategy. “Catherine brings a proven track record of results-driven marketing and a deep understanding of the fan and the fan journey,” said U.S. Soccer chief commercial officer, David Wright.
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| Jeff Pope |
Nissan names Jeff Pope to succeed Scott Shirley, who is retiring, as chief marketing manager & marketing operations, effective Aug. 1. Pope is currently division vice president, dealer network development, customer resources and training, Nissan & INFINITI, U.S. and Canada, He served in a variety of position at Nissan and Infiniti before that, including group VP at Inifiniti Americas. In his new position, Pope will be responsible for leading Nissan's marketing operations teams, including vehicle pricing, incentives and lifecycle plans.
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| Daniel Barba |
Bob’s Red Mill, an employee-owned natural foods company, hires Daniel Barba as VP of marketing. Barba was most recently founder of marketing services company The Idea Nursery. He previously held a variety of roles at The Coca-Cola Co., including vice president of marketing for the West zone in the North America operating unit, brand lead for vitaminwater, and general manager and head of marketing for Zico Beverages. At Bob’s Red Mill, he will focus on new product innovation and market growth. “Daniel’s extensive experience in CPG innovation, combined with his strategic and consumer-driven approach, makes him an excellent addition,” said Bob’s Red Mill chief growth officer Allyson Borozan.
French/West/Vaughan hires Hulu's Caroline Newberry as AVP, social media & influencer marketing... Matter Communications promotes Grace Torrance to SVP... McNeely Brockman Public Relations adds Amanda Reinbold as a senior advisor and Rachel Wood as its first creative director... Litera, which provides legal technology solutions, appoints Cynthia Gumbert as CMO.
Brunswick Group has hired Kate Bedingfield, who was Joe Biden’s communications director, as a partner in its DC office.
Prosek Partners brings on former Blackstone senior managing director Stephen Lewis as a partner in its London office.
Chevron appoints Laura Lane as VP and chief corporate affairs officer, effective Feb. 1... Longacre Square Partners names Amy Freedman partner, head of Canada... Narrative Strategies hires Geoff Holtzman as a senior director... The Weber Shandwick Collective CEO Susan Howe joins The LAGRANT Foundation board of directors.
Planet Fitness brings on Brian Povinelli as CMO, effective Feb. 10. Povinelli comes to the company from Marriott International... Freeman’s | Hindman, a Chicago-based art auction house, hires Julia Fitzgerald as CMO. Fitzgerald was most recently CMO at Build-A-Bear....The National Content and Technology Cooperative, a not-for-profit corporation made up of nearly 700 independent cable and broadband operators, hires Christy Drummond as VP of marketing and communications.
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