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| Bill Burton, Damara Catlett |
Bryson Gillette, the strategic communications firm founded by former deputy press secretary and special advisor to President Obama Bill Burton, launches Bryson Gillette Advocacy, an independent partner agency that focuses on government advocacy and public affairs. The mission-driven firm will be headed up by Damara Catlett as EVP and principal. Catlett was previously a director at The Raben Group. BG Advocacy will work to position its clients to advance their causes, influence policy, and achieve maximum impact by drawing on its deep knowledge of and relationships with Congress. Its offerings include direct lobbying, third party engagement, policy and strategic communications, and issue and policy campaigns. “Bryson Gillette was founded to fight for a more equitable and just world alongside values-aligned clients,” said Burton. "By adding an additional lever of change, we will continue this tradition in an even more impactful way." A Black-owned, intentionally diverse firm, Bryson Gillette’s leadership team is about 60% people of color and 65% women.
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William Mills Agency, which works with clients in the financial tech sector, introduces an executive social media engagement program, which focuses on enhancing the reputation of fintech executives and increasing their companies’ brand awareness. The new service includes optimizing executive profiles, updating connections, and drafting and posting social media content for fintech executives based on their areas of expertise. “In most cases, buyers and the industry look to professionals at companies before making a buying-decision. We call it ‘intellectual capital’ and one of the best places to showcase that talent is by using the executives’ social media profiles,” said William Mills Agency president Scott Mills, President of William Mills Agency.
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Hawke Media acquires entertainment marketing agency Lemonade. The deal is intended to boost both firms’ capabilities by combining Lemonade’s branded entertainment, gaming and blockchain expertise with Hawke Media’s performance marketing background, strengthening their presence in these industry verticals. The newly acquired agency’s existing staff will be retained, and its core values and commitment to clients will remain unchanged. “We have built a reputation in all respective industries and are excited about moving into the gaming and entertainment sector,” said Hawke Media CEO and founder Erik Huberman.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
