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Brigitte Trafford |
Lansons brings on Brigitte Trafford, who most recently served as chief corporate affairs and marketing officer for the London Stock Exchange Group, as a senior advisor.
While at LSEG, Trafford played a pivotal role in steering the FTSE15 organisation through such milestones as the successful $27bn acquisition of Refinitiv, a global reset of the corporate affairs and marketing function, creating coherence in the brand strategy and leading its first-ever global brand campaign.
Her previous positions have included chief corporate affairs officer at Virgin Media, group communications director at Lloyds Banking Group and VP, corporate communications at Dow Jones.
At Lansons, Trafford will enrich the firm’s capabilities at board-level, bringing strategic insights and a global perspective to tackling complex corporate challenges.
Outside of her corporate roles, Brigitte is a member of the Royal Shakespeare Company's development council, and is this year’s chair of The Seminar, a US-based distinguished forum for the world’s most senior corporate affairs executives.
“Brigitte brings to our team an understanding of the challenges facing those at the very top of the in-house corporate affairs and marketing profession,” said Lansons CEO Gordon Tempest-Hay. “Having had the privilege to work alongside her on the reset of the LSEG function, I am looking forward to working with her and continuing to learn from her expertise.”
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