 |
| Brigitte Trafford |
Lansons brings on Brigitte Trafford, who most recently served as chief corporate affairs and marketing officer for the London Stock Exchange Group, as a senior advisor.
While at LSEG, Trafford played a pivotal role in steering the FTSE15 organisation through such milestones as the successful $27bn acquisition of Refinitiv, a global reset of the corporate affairs and marketing function, creating coherence in the brand strategy and leading its first-ever global brand campaign.
Her previous positions have included chief corporate affairs officer at Virgin Media, group communications director at Lloyds Banking Group and VP, corporate communications at Dow Jones.
At Lansons, Trafford will enrich the firm’s capabilities at board-level, bringing strategic insights and a global perspective to tackling complex corporate challenges.
Outside of her corporate roles, Brigitte is a member of the Royal Shakespeare Company's development council, and is this year’s chair of The Seminar, a US-based distinguished forum for the world’s most senior corporate affairs executives.
“Brigitte brings to our team an understanding of the challenges facing those at the very top of the in-house corporate affairs and marketing profession,” said Lansons CEO Gordon Tempest-Hay. “Having had the privilege to work alongside her on the reset of the LSEG function, I am looking forward to working with her and continuing to learn from her expertise.”
LaVoieHealthScience promotes Lisa DeScenza to president... Buffalo Groupe, which works with golf, hospitality and real estate brands, ups Glenn Gray to chief growth officer.... Marketbridge, a Bethesda, MD-based marketing consultant, names Mike Swartz chief growth officer and Ellie Ahmadi as SVP of global corporate marketing.
The Ladies Professional Golf Association names Chad Coleman CMO, effective Feb. 3. Coleman was most recently chief brand officer at YouTube channel Dude Perfect... Strategic Objectives promotes Sadie Tory and Saul Lewis to VP... Signal Group ups Scott Lusk and Jess McCarron to managing directors.
The Walt Disney Company names Asad Ayaz to lead its newly established enterprise marketing and brand organization... Kaiser Permanente, which provides integrated healthcare services, is bringing on Beth Leonard as SVP and chief public affairs officer, effective Feb. 2. Leonard was most recently chief corporate affairs officer at Walgreens Boots Alliance... AIC Hotel Group, which operates such brands as Nobu Hotels, Hard Rock Hotels, AVA Resort and Spa and the UNICO Collection, hires Delia Osegueda as VP, global partnerships.
Sarah Knakmuhs, who formerly led H/Advisors Abernathy’s DC office, is joining the Financial Services Forum as chief communications and strategy officer.
Brian Hughes, chief of staff at NASA, has joined Mercury Public Affairs as a partner in its Tallahassee office.
