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The Brandman Agency adds The Peninsula Hotels to its roster of global luxury travel and lifestyle clients. Brandman will represent and promote the company’s 12 properties, which are in major global cities across Asia, Europe and the Americas. The Peninsula Hotels recently debuted The Peninsula Istanbul and will be unveiling a new refurbished design for The Peninsula New York later this year. “With exciting plans and new experiences for our brand in 2024 and beyond, we are confident that this collaboration will further position The Peninsula Hotels as a global beacon of hospitality in the North American market,” said The Peninsula Hotels SVP, brand marketing & communications Carson Glover.
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Parasol, which specializes in the luxury lifestyle and hospitality industry, is appointed AOR for Champion Spirit Country Club in Nassau, The Bahamas, a wellness, sports and performance resort set to have its grand opening in 2025. Parasol will lead public relations strategy, influencer marketing, and strategic brand partnerships including developing fitness and wellness retreats for the resort. Champion Spirit Country Club’s offerings include a strength and performance training center, wellness clinic, and kids academy, tailored to achieve balance of the mind, body, and spirit. “Collaborating with Parasol fills me with excitement as their approach to brand building has successfully launched several world-class brands,” said Champion Spirit founder & president Abdoulaye Fadiga, a world champion boxer.
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New Engen is selected as digital marketing AOR for SNIPES, a sneaker and streetwear retailer. The agency will partner with SNIPES to create impact across all phases of the customer journey, from online to in-store, by leveraging research-backed customer insights, an audience-led creative strategy, and full-funnel measurement, including media mix modeling and forecasting for every campaign. “SNIPES aims to grow not only our e-commerce presence in the U.S., but our in-store revenue, with over 350 brick-and-mortar retail locations nationwide,” said SNIPES VP of digital Joe Shoemaker. “New Engen's ability to evolve their omnichannel marketing and measurement strategies to respond to evolving consumer expectations is key to our achieving these ambitions sooner than later.”
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
