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Axia Public Relations picks up Larks Entertainment, an “eatertainment” venue that combines a cocktail bar and chef-inspired restaurant with games and shuffleboard. Axia will work to help Larks raise awareness through media coverage of its concept and offerings. The company’s first location is in Fairview, TX (near Dallas), with others set for cities across the country, including Nashville; Kansas City, MO; San Antonio; San Diego; St. Petersburg, FL; Boston and Atlanta. "Their expertise in public relations and earned media coverage will help us reach a broader audience and attract franchise opportunities in key markets," said Larks CEO, president and co-founder Curt Skallerup.
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Crowe PR signs on with Andriani USA PBC, the American branch of Italian food manufacturer Andriani S.p.A., for the North American launch of the company’s Felicia pasta brand. Crowe PR is working to drive interest in the brand through such integrated PR tactics as media relations, thought leadership and influencer marketing, highlighting the many benefits of the “colorfood revolution,” a way of eating inspired by the Mediterranean diet. The brand’s products are made using ingredients that are naturally gluten-free and rich in nutrients, such as protein, fiber and minerals. “Our collaboration with Crowe PR has been instrumental in introducing Felicia to the North American market,” said Andriani co-founder and vice chairman Francesco Andriani, co-founder and vice chairman of Andriani.
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Suden PR is named communications agency of record for Cheeky Cocktails, a professional-grade cocktail mixer brand. The agency will manage all U.S. media initiatives surrounding the brand's products, as well as brand building through awards and accolades, trade shows and partnership activations. Cheeky’s range of premium syrups and juices, which are shelf-stable without the use of preservatives, "natural" or artificial flavors, are sold in select retail locations across 44 states, Canada, France, Germany, the UK and Australia. “They have an impeccable track record working with beverage brands, and we're excited to join forces to amplify the Cheeky story,” said Cheeky Cocktails founder and CEO April Wachtel.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
