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Axia Public Relations picks up Larks Entertainment, an “eatertainment” venue that combines a cocktail bar and chef-inspired restaurant with games and shuffleboard. Axia will work to help Larks raise awareness through media coverage of its concept and offerings. The company’s first location is in Fairview, TX (near Dallas), with others set for cities across the country, including Nashville; Kansas City, MO; San Antonio; San Diego; St. Petersburg, FL; Boston and Atlanta. "Their expertise in public relations and earned media coverage will help us reach a broader audience and attract franchise opportunities in key markets," said Larks CEO, president and co-founder Curt Skallerup.
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Crowe PR signs on with Andriani USA PBC, the American branch of Italian food manufacturer Andriani S.p.A., for the North American launch of the company’s Felicia pasta brand. Crowe PR is working to drive interest in the brand through such integrated PR tactics as media relations, thought leadership and influencer marketing, highlighting the many benefits of the “colorfood revolution,” a way of eating inspired by the Mediterranean diet. The brand’s products are made using ingredients that are naturally gluten-free and rich in nutrients, such as protein, fiber and minerals. “Our collaboration with Crowe PR has been instrumental in introducing Felicia to the North American market,” said Andriani co-founder and vice chairman Francesco Andriani, co-founder and vice chairman of Andriani.
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Suden PR is named communications agency of record for Cheeky Cocktails, a professional-grade cocktail mixer brand. The agency will manage all U.S. media initiatives surrounding the brand's products, as well as brand building through awards and accolades, trade shows and partnership activations. Cheeky’s range of premium syrups and juices, which are shelf-stable without the use of preservatives, "natural" or artificial flavors, are sold in select retail locations across 44 states, Canada, France, Germany, the UK and Australia. “They have an impeccable track record working with beverage brands, and we're excited to join forces to amplify the Cheeky story,” said Cheeky Cocktails founder and CEO April Wachtel.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
