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Narrative Strategies, a DC-based strategic communications and public affairs firm, expands into South Florida, opening an office in West Palm Beach. The new office will be led by managing director Matt Moon, alongside director Kelly O’Keefe. Before joining Narrative Strategies in 2023, Moon was deputy executive director at the National Republican Senatorial Committee. Prior to that, he was VP of advocacy at Business Roundtable. O’Keefe has been with Narrative since its founding in 2019, and previously worked in the office of U.S. Representative Brian Mast (R-FL). “Kelly and I look forward to expanding Narrative’s presence beyond the Beltway while helping clients manage the increasingly complex relationship between business and politics,” said Moon.
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Quinn PR outsources its human resource needs to HR Transformed, an HR consultancy started up by Allyns Melendez, who previously served as Quinn’s COO. HR Transformed will continue to service all of Quinn’s HR needs, including benefits, compensation, payroll, employee relations, onboarding/offboarding, recruiting, 401(k), compliance and training needs. The C-Suite roles of overseeing finance, IT and operations at Quinn have been filled. "Allyns has been an invaluable asset to Quinn for the past 16 years,” said Quinn president and founder Florence Quinn, “Allyns and her team’s expertise ensures that our HR needs are met with the highest level of professionalism and care.”
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The Harris Poll, the public opinion and advisory firm that is part of Stagwell, acquires BERA, a predictive brand technology platform. The acquisition will integrate BERA's AI-powered brand insights and analytics platform into the Harris Quest suite, part of the Stagwell Marketing Cloud. The features added to Harris Quest will include advance predictive analytics, comprehensive brand valuation and enhanced audience targeting. "By combining BERA's predictive brand technology with Harris Quest's real-time insights, we will deliver a comprehensive solution that empowers marketers to connect brand investments to financial outcomes more effectively," said Stagwell chairman and CEO Mark Penn.
Woven Health Collective, a biopharmaceutical marketing and scientific communications agency, acquires Boundless Life Sciences Group... Previsible, an SEO consulting firm, picks up SEO agency Internet Marketing Ninjas... Broadsheet Communications launches Broadsheet Intelligence, a strategic advisory unit focused on media messaging, brand positioning and thought leadership.
Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts... HOPSCOTCH, an international communications group founded in France, initiates a dedicated international coordination team for its operations outside of France... The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications, Kontextia and Promonde to its network.
Crosby Marketing Communications is the force behind the “This is My Room” PSA campaign to raise awareness about the more than 100,000 children in the U.S. waiting to be adopted from foster care... Red Banyan launches a hybrid client vertical designed to support organizations that need to navigate crises and manage risk, while continuing to build long-term brand visibility... DemandScience releases Digital Audiences, which brings together account- and persona-based targeting across major digital channels.
Enero Group, which includes Hotwire, Orchard and BMF, sells its 51 percent stake in AdTech business OBMedia and its subsidiaries... Southwest Strategies Group acquires Kiterocket ... Brodeur Partners launches Brodeur Relevance AI, a suite of services designed to help organizations strengthen their visibility and relevance in AI-powered search and discovery environments.
MMGY Global acquires Think Strawberries, a travel representation and marketing brand headquartered in India... Publicity for Good president Austin Holmes announces the official launch of Signal Raptor, a tech-powered PR platform that uses subscription-based billing to make media visibility more accessible... The Plank Center for Leadership in Public Relations board of advisors names Zeno U.S. president and chief culture officer Grant Deady as chair and Eric Winkfield, VP group manager at M Booth and M Booth Health, as vice chair.
