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Narrative Strategies, a DC-based strategic communications and public affairs firm, expands into South Florida, opening an office in West Palm Beach. The new office will be led by managing director Matt Moon, alongside director Kelly O’Keefe. Before joining Narrative Strategies in 2023, Moon was deputy executive director at the National Republican Senatorial Committee. Prior to that, he was VP of advocacy at Business Roundtable. O’Keefe has been with Narrative since its founding in 2019, and previously worked in the office of U.S. Representative Brian Mast (R-FL). “Kelly and I look forward to expanding Narrative’s presence beyond the Beltway while helping clients manage the increasingly complex relationship between business and politics,” said Moon.
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Quinn PR outsources its human resource needs to HR Transformed, an HR consultancy started up by Allyns Melendez, who previously served as Quinn’s COO. HR Transformed will continue to service all of Quinn’s HR needs, including benefits, compensation, payroll, employee relations, onboarding/offboarding, recruiting, 401(k), compliance and training needs. The C-Suite roles of overseeing finance, IT and operations at Quinn have been filled. "Allyns has been an invaluable asset to Quinn for the past 16 years,” said Quinn president and founder Florence Quinn, “Allyns and her team’s expertise ensures that our HR needs are met with the highest level of professionalism and care.”
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The Harris Poll, the public opinion and advisory firm that is part of Stagwell, acquires BERA, a predictive brand technology platform. The acquisition will integrate BERA's AI-powered brand insights and analytics platform into the Harris Quest suite, part of the Stagwell Marketing Cloud. The features added to Harris Quest will include advance predictive analytics, comprehensive brand valuation and enhanced audience targeting. "By combining BERA's predictive brand technology with Harris Quest's real-time insights, we will deliver a comprehensive solution that empowers marketers to connect brand investments to financial outcomes more effectively," said Stagwell chairman and CEO Mark Penn.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
