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Narrative Strategies, a DC-based strategic communications and public affairs firm, expands into South Florida, opening an office in West Palm Beach. The new office will be led by managing director Matt Moon, alongside director Kelly O’Keefe. Before joining Narrative Strategies in 2023, Moon was deputy executive director at the National Republican Senatorial Committee. Prior to that, he was VP of advocacy at Business Roundtable. O’Keefe has been with Narrative since its founding in 2019, and previously worked in the office of U.S. Representative Brian Mast (R-FL). “Kelly and I look forward to expanding Narrative’s presence beyond the Beltway while helping clients manage the increasingly complex relationship between business and politics,” said Moon.
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Quinn PR outsources its human resource needs to HR Transformed, an HR consultancy started up by Allyns Melendez, who previously served as Quinn’s COO. HR Transformed will continue to service all of Quinn’s HR needs, including benefits, compensation, payroll, employee relations, onboarding/offboarding, recruiting, 401(k), compliance and training needs. The C-Suite roles of overseeing finance, IT and operations at Quinn have been filled. "Allyns has been an invaluable asset to Quinn for the past 16 years,” said Quinn president and founder Florence Quinn, “Allyns and her team’s expertise ensures that our HR needs are met with the highest level of professionalism and care.”
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The Harris Poll, the public opinion and advisory firm that is part of Stagwell, acquires BERA, a predictive brand technology platform. The acquisition will integrate BERA's AI-powered brand insights and analytics platform into the Harris Quest suite, part of the Stagwell Marketing Cloud. The features added to Harris Quest will include advance predictive analytics, comprehensive brand valuation and enhanced audience targeting. "By combining BERA's predictive brand technology with Harris Quest's real-time insights, we will deliver a comprehensive solution that empowers marketers to connect brand investments to financial outcomes more effectively," said Stagwell chairman and CEO Mark Penn.
Avenue Z acquires Shopify development and optimization partner Varfaj... Lexient, an AI-powered risk analysis platform for corporate communications, launches following a successful pilot program... PMG, an independent marketing services and tech company, is opening offices in Mexico City and Toronto... Designsensory, a Knoxville, TN-based branding, digital and creative agency, forms a strategic integration with Ackermann Marketing & PR.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
