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Narrative Strategies, a DC-based strategic communications and public affairs firm, expands into South Florida, opening an office in West Palm Beach. The new office will be led by managing director Matt Moon, alongside director Kelly O’Keefe. Before joining Narrative Strategies in 2023, Moon was deputy executive director at the National Republican Senatorial Committee. Prior to that, he was VP of advocacy at Business Roundtable. O’Keefe has been with Narrative since its founding in 2019, and previously worked in the office of U.S. Representative Brian Mast (R-FL). “Kelly and I look forward to expanding Narrative’s presence beyond the Beltway while helping clients manage the increasingly complex relationship between business and politics,” said Moon.
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Quinn PR outsources its human resource needs to HR Transformed, an HR consultancy started up by Allyns Melendez, who previously served as Quinn’s COO. HR Transformed will continue to service all of Quinn’s HR needs, including benefits, compensation, payroll, employee relations, onboarding/offboarding, recruiting, 401(k), compliance and training needs. The C-Suite roles of overseeing finance, IT and operations at Quinn have been filled. "Allyns has been an invaluable asset to Quinn for the past 16 years,” said Quinn president and founder Florence Quinn, “Allyns and her team’s expertise ensures that our HR needs are met with the highest level of professionalism and care.”
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The Harris Poll, the public opinion and advisory firm that is part of Stagwell, acquires BERA, a predictive brand technology platform. The acquisition will integrate BERA's AI-powered brand insights and analytics platform into the Harris Quest suite, part of the Stagwell Marketing Cloud. The features added to Harris Quest will include advance predictive analytics, comprehensive brand valuation and enhanced audience targeting. "By combining BERA's predictive brand technology with Harris Quest's real-time insights, we will deliver a comprehensive solution that empowers marketers to connect brand investments to financial outcomes more effectively," said Stagwell chairman and CEO Mark Penn.
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
Montieth & Company introduces M&Co Litigation Intelligence... BERA.ai, a brand measurement platform that ties brand equity to revenue and business growth, introduces BERA LLM Brand Rankings... Matter launches its PR Media Group.
PRSA adds author and branding expert Sally Hogshead and three-time Daytime Emmy Award-winning journalist and entrepreneur Gaby Natale to the keynote lineup for ICON 2026, its annual conference for public relations and communications professionals... Publicity for Good founder and CEO Heather Holmes releases “Seen by AI, Found by Customers”... 5W AI Communications publishes “The 5W Retrieval Index — Volume I: The AI Retrieval Economy, 2026.
