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| Erica Starrfield |
Case Western Reserve University recruits Nestlé USA director of strategy & development for marketing Erica Starrfield to serve as VP for marketing and communications, effective Aug. 1. Starrfield, who was with the company for 19 years, also held brand management roles across some of its most iconic national and international brands, including Stouffer’s, Lean Cuisine and Buitoni. She will report to Case Western president Eric Kaler for overall strategy and to VP, chief of staff and strategic advisor to the president Katie Brancato for day-to-day operations. “Erica brings the experience we need to elevate awareness of the remarkable work being done at Case Western Reserve,” said Kaler. “She will be ready to lead a talented team in University Marketing and Communications to ensure our brand becomes better known across the U.S. and beyond.”
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| Richard Bagnall |
Milk & Honey PR appoints Richard Bagnall as group non-executive director, effective immediately. Bagnall was most recently chair of AMEC (the International Association of Measure and Evaluation of Communications) and co-CEO of CARMA, a media intelligence service provider. He is also a UK Cabinet Office advisor, sitting on the evaluation council for over 11 years. At Milk & Honey, he will advise in the UK, US, Germany and Singapore on upleveling evaluation and data analytics best practices, serving alongside board adviser Claire Lematta, who has been with the business since April 2023. “Richard brings the perfect blend of agency leadership, data analytics and measurement expertise and passion for client service excellence. He will play a pivotal role in the continued growth of our purpose and sustainability offering and more important demonstration of return on investment.” said Milk & Honey founder & group CEO Kirsty Leighton.
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| Tressa Robbins |
Truescope, a global media monitoring and PR measurement company, hires Tressa Robbins as VP of client success. Robbins comes to the company from Burrelles, where she was most recently VP, customer onboarding & implementation. At Truescope, she will be instrumental in managing the company’s newly expanded press clipping services for global and domestic clients. “Tressa is a well-known industry expert who regularly donates her time and talent to drive our profession forward,” said Truescope president Todd Murphy. “She is often sought out by industry publications and speaks at conferences on best practices and emerging trends. Her vast expertise and experience will greatly benefit our new and existing clients and team.”
HUNTER promotes Gigi García Russo to president and Michael Lamp to chief digital & transformation officer.... Cars.com Inc. a car-shopping marketplace, names Sarah Kettler CMO, effective June 15...The Trade Desk, an advertising tech company, appoints Sarah Gavin as CMO and EVP.
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
Jamie Dowd, who was most recently president of the health practice in the Americas at Weber Shandwick, comes on board at Allison Worldwide as global president, health + wellness, effective June 22.
Burson is bringing on Hanover managing director, Middle East Jonty Summers as head of corporate affairs in Dubai at the end of June... Ridgepost Capital, which had over $45 billion in assets under management as of March 31, names Brian McKenna VP, investor relations, effective June 15... The Center for AI Safety appoints Rochelle Nadhiri as head of public engagement. 
