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| Erica Starrfield |
Case Western Reserve University recruits Nestlé USA director of strategy & development for marketing Erica Starrfield to serve as VP for marketing and communications, effective Aug. 1. Starrfield, who was with the company for 19 years, also held brand management roles across some of its most iconic national and international brands, including Stouffer’s, Lean Cuisine and Buitoni. She will report to Case Western president Eric Kaler for overall strategy and to VP, chief of staff and strategic advisor to the president Katie Brancato for day-to-day operations. “Erica brings the experience we need to elevate awareness of the remarkable work being done at Case Western Reserve,” said Kaler. “She will be ready to lead a talented team in University Marketing and Communications to ensure our brand becomes better known across the U.S. and beyond.”
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| Richard Bagnall |
Milk & Honey PR appoints Richard Bagnall as group non-executive director, effective immediately. Bagnall was most recently chair of AMEC (the International Association of Measure and Evaluation of Communications) and co-CEO of CARMA, a media intelligence service provider. He is also a UK Cabinet Office advisor, sitting on the evaluation council for over 11 years. At Milk & Honey, he will advise in the UK, US, Germany and Singapore on upleveling evaluation and data analytics best practices, serving alongside board adviser Claire Lematta, who has been with the business since April 2023. “Richard brings the perfect blend of agency leadership, data analytics and measurement expertise and passion for client service excellence. He will play a pivotal role in the continued growth of our purpose and sustainability offering and more important demonstration of return on investment.” said Milk & Honey founder & group CEO Kirsty Leighton.
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| Tressa Robbins |
Truescope, a global media monitoring and PR measurement company, hires Tressa Robbins as VP of client success. Robbins comes to the company from Burrelles, where she was most recently VP, customer onboarding & implementation. At Truescope, she will be instrumental in managing the company’s newly expanded press clipping services for global and domestic clients. “Tressa is a well-known industry expert who regularly donates her time and talent to drive our profession forward,” said Truescope president Todd Murphy. “She is often sought out by industry publications and speaks at conferences on best practices and emerging trends. Her vast expertise and experience will greatly benefit our new and existing clients and team.”
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
