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Trevelino/Keller acquires Marsden Marketing. While Marsden will eventually become part of the Trevelino/Keller brand, for now its brand and website remain active. Marsden prinicipals Anne Marsden and Suzanne Moore join Trevelino/Keller as full-time senior consultants. Marsden client success director Jeffrey Willis joins the Trevelino/Keller management team as VP, growth marketing. The Marsden acquisition brings deep experience across digital advertising, demand generation and account-based marketing, three areas that align with Trevelino/Keller’s Inbound/Outbound/Reputation Marketing platform. “We have known Marsden Marketing for years, having collaborated in the past on client work. They bring a strategic, data-driven mentality to growth marketing,” states Trevelino/Keller co-CEO Genna Keller. “We feel this is as natural an integration of firms as we can anticipate in terms of people, clients and technology.”
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SourceCode launches the SourceCode Impact Dashboard, a comprehensive solution designed to simplify the process of marketing analytics—addressing data overload and arming brands with the right information to maximize their marketing efforts. Each Impact Dashboard is tailored to a client’s needs, business objectives and pain points while taking into account such factors as their existing data infrastructure, competitive set, and preferred reporting formats. It then creates a bespoke dashboard with customized modules that can measure impact over time across various channels and media types. “This comprehensive solution transforms raw data and provides the key to unlocking deeper insights, fostering innovation, and staying ahead in a competitive landscape,” said SourceCode EVP and head of technology innovation Kevin Dulaney, the creator of the Impact Dashboard. The agency also recently introduced SourceCode Amplify, a proprietary AI tool for maximizing earned media coverage.
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Morrow Sodali, a global advisory firm, relaunches as Sodali & Co. The new identity incorporates the businesses the firm has acquired in recent years including GPS; Di Costa Partners; Nestor Advisors; Gryphon Advisors; Citadel Magnus; FrameworkESG; HXE Partners; Powerscourt; Domestique; and Designate. Sodali & Co has the investment backing of its majority owner, TPG Growth, the middle market and growth equity platform of asset manager TPG. The new entity serves over 2,000 corporate clients in 70 countries, across three practice areas of shareholder services, governance & sustainability, and strategic communications. In addition to listed and private companies, its clients include financial institutions, mutual funds, ETFs, stock exchanges, and membership associations. “By bringing together our diverse expertise under one unified entity, we are better positioned to assist our clients’ evolving needs,” said Alvise Recchi, global CEO. “This is not just a rebrand. It represents our dedication to building a world-class advisory firm.”
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
Montieth & Company introduces M&Co Litigation Intelligence... BERA.ai, a brand measurement platform that ties brand equity to revenue and business growth, introduces BERA LLM Brand Rankings... Matter launches its PR Media Group.
