 |
Trevelino/Keller acquires Marsden Marketing. While Marsden will eventually become part of the Trevelino/Keller brand, for now its brand and website remain active. Marsden prinicipals Anne Marsden and Suzanne Moore join Trevelino/Keller as full-time senior consultants. Marsden client success director Jeffrey Willis joins the Trevelino/Keller management team as VP, growth marketing. The Marsden acquisition brings deep experience across digital advertising, demand generation and account-based marketing, three areas that align with Trevelino/Keller’s Inbound/Outbound/Reputation Marketing platform. “We have known Marsden Marketing for years, having collaborated in the past on client work. They bring a strategic, data-driven mentality to growth marketing,” states Trevelino/Keller co-CEO Genna Keller. “We feel this is as natural an integration of firms as we can anticipate in terms of people, clients and technology.”
 |
SourceCode launches the SourceCode Impact Dashboard, a comprehensive solution designed to simplify the process of marketing analytics—addressing data overload and arming brands with the right information to maximize their marketing efforts. Each Impact Dashboard is tailored to a client’s needs, business objectives and pain points while taking into account such factors as their existing data infrastructure, competitive set, and preferred reporting formats. It then creates a bespoke dashboard with customized modules that can measure impact over time across various channels and media types. “This comprehensive solution transforms raw data and provides the key to unlocking deeper insights, fostering innovation, and staying ahead in a competitive landscape,” said SourceCode EVP and head of technology innovation Kevin Dulaney, the creator of the Impact Dashboard. The agency also recently introduced SourceCode Amplify, a proprietary AI tool for maximizing earned media coverage.
 |
Morrow Sodali, a global advisory firm, relaunches as Sodali & Co. The new identity incorporates the businesses the firm has acquired in recent years including GPS; Di Costa Partners; Nestor Advisors; Gryphon Advisors; Citadel Magnus; FrameworkESG; HXE Partners; Powerscourt; Domestique; and Designate. Sodali & Co has the investment backing of its majority owner, TPG Growth, the middle market and growth equity platform of asset manager TPG. The new entity serves over 2,000 corporate clients in 70 countries, across three practice areas of shareholder services, governance & sustainability, and strategic communications. In addition to listed and private companies, its clients include financial institutions, mutual funds, ETFs, stock exchanges, and membership associations. “By bringing together our diverse expertise under one unified entity, we are better positioned to assist our clients’ evolving needs,” said Alvise Recchi, global CEO. “This is not just a rebrand. It represents our dedication to building a world-class advisory firm.”
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
