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Trevelino/Keller acquires Marsden Marketing. While Marsden will eventually become part of the Trevelino/Keller brand, for now its brand and website remain active. Marsden prinicipals Anne Marsden and Suzanne Moore join Trevelino/Keller as full-time senior consultants. Marsden client success director Jeffrey Willis joins the Trevelino/Keller management team as VP, growth marketing. The Marsden acquisition brings deep experience across digital advertising, demand generation and account-based marketing, three areas that align with Trevelino/Keller’s Inbound/Outbound/Reputation Marketing platform. “We have known Marsden Marketing for years, having collaborated in the past on client work. They bring a strategic, data-driven mentality to growth marketing,” states Trevelino/Keller co-CEO Genna Keller. “We feel this is as natural an integration of firms as we can anticipate in terms of people, clients and technology.”
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SourceCode launches the SourceCode Impact Dashboard, a comprehensive solution designed to simplify the process of marketing analytics—addressing data overload and arming brands with the right information to maximize their marketing efforts. Each Impact Dashboard is tailored to a client’s needs, business objectives and pain points while taking into account such factors as their existing data infrastructure, competitive set, and preferred reporting formats. It then creates a bespoke dashboard with customized modules that can measure impact over time across various channels and media types. “This comprehensive solution transforms raw data and provides the key to unlocking deeper insights, fostering innovation, and staying ahead in a competitive landscape,” said SourceCode EVP and head of technology innovation Kevin Dulaney, the creator of the Impact Dashboard. The agency also recently introduced SourceCode Amplify, a proprietary AI tool for maximizing earned media coverage.
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Morrow Sodali, a global advisory firm, relaunches as Sodali & Co. The new identity incorporates the businesses the firm has acquired in recent years including GPS; Di Costa Partners; Nestor Advisors; Gryphon Advisors; Citadel Magnus; FrameworkESG; HXE Partners; Powerscourt; Domestique; and Designate. Sodali & Co has the investment backing of its majority owner, TPG Growth, the middle market and growth equity platform of asset manager TPG. The new entity serves over 2,000 corporate clients in 70 countries, across three practice areas of shareholder services, governance & sustainability, and strategic communications. In addition to listed and private companies, its clients include financial institutions, mutual funds, ETFs, stock exchanges, and membership associations. “By bringing together our diverse expertise under one unified entity, we are better positioned to assist our clients’ evolving needs,” said Alvise Recchi, global CEO. “This is not just a rebrand. It represents our dedication to building a world-class advisory firm.”
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
