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Trevelino/Keller acquires Marsden Marketing. While Marsden will eventually become part of the Trevelino/Keller brand, for now its brand and website remain active. Marsden prinicipals Anne Marsden and Suzanne Moore join Trevelino/Keller as full-time senior consultants. Marsden client success director Jeffrey Willis joins the Trevelino/Keller management team as VP, growth marketing. The Marsden acquisition brings deep experience across digital advertising, demand generation and account-based marketing, three areas that align with Trevelino/Keller’s Inbound/Outbound/Reputation Marketing platform. “We have known Marsden Marketing for years, having collaborated in the past on client work. They bring a strategic, data-driven mentality to growth marketing,” states Trevelino/Keller co-CEO Genna Keller. “We feel this is as natural an integration of firms as we can anticipate in terms of people, clients and technology.”
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SourceCode launches the SourceCode Impact Dashboard, a comprehensive solution designed to simplify the process of marketing analytics—addressing data overload and arming brands with the right information to maximize their marketing efforts. Each Impact Dashboard is tailored to a client’s needs, business objectives and pain points while taking into account such factors as their existing data infrastructure, competitive set, and preferred reporting formats. It then creates a bespoke dashboard with customized modules that can measure impact over time across various channels and media types. “This comprehensive solution transforms raw data and provides the key to unlocking deeper insights, fostering innovation, and staying ahead in a competitive landscape,” said SourceCode EVP and head of technology innovation Kevin Dulaney, the creator of the Impact Dashboard. The agency also recently introduced SourceCode Amplify, a proprietary AI tool for maximizing earned media coverage.
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Morrow Sodali, a global advisory firm, relaunches as Sodali & Co. The new identity incorporates the businesses the firm has acquired in recent years including GPS; Di Costa Partners; Nestor Advisors; Gryphon Advisors; Citadel Magnus; FrameworkESG; HXE Partners; Powerscourt; Domestique; and Designate. Sodali & Co has the investment backing of its majority owner, TPG Growth, the middle market and growth equity platform of asset manager TPG. The new entity serves over 2,000 corporate clients in 70 countries, across three practice areas of shareholder services, governance & sustainability, and strategic communications. In addition to listed and private companies, its clients include financial institutions, mutual funds, ETFs, stock exchanges, and membership associations. “By bringing together our diverse expertise under one unified entity, we are better positioned to assist our clients’ evolving needs,” said Alvise Recchi, global CEO. “This is not just a rebrand. It represents our dedication to building a world-class advisory firm.”
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
