 |
Three Cheers, a 360PR+ agency, signs on as agency for Burgundy wine producer Louis Latour in the US market. Among the agency's first duties has been announcing new executive appointments, including the appointment of Eléonore Latour, a 12th generation Latour family member, as VP of Maison Louis Latour, and Francois Beall as VP of Sales of Louis Latour Inc., the company's wholly owned US subsidiary, both reporting to CEO Florent Latour. The agency also recently hosted wine, culinary and lifestyle journalists for a Louis Latour "Summer in Burgundy" event at Little Prince in New York. "The team at Three Cheers blends deep experience with premium adult beverage and lifestyle brands and is already having success reaching and educating more consumers about Louis Latour's multigenerational story and our high-quality wines," said Florent Latour.
 |
CIIC PR adds Mexico City’s Alexander Hotel to its luxury hospitality portfolio. The agency will partner with the five-star hotel to spearhead a communication strategy intended to reinforce its position as a top-tier luxury destination and build brand awareness in the U.S. market. Located in the Torre Virreyes skyscraper, the Alexander Hotel features 26 suites and amenities including a spa, gym, private restaurant and a premium concierge as well as the Caviar Bar, the first of its kind in Mexico City, which offers an exclusive selection of Petrossian caviar varieties. “We are delighted to further expand our presence in Mexico City, a vibrant destination that continues to flourish,” said CIIC PR VP & partner Amy Sedeño.
 |
Cessie C. Communications picks up MDA Hospitality Solutions, which designs, develops and delivers comprehensive training programs for employees who work for international hotel companies, national grocers, residential communities, country clubs and independent restaurants. The shop's efforts will focus on securing coverage for MDA Hospitality as well as raising its presence in the global hospitality arena and producing content that showcases its latest projects, industry knowledge and innovations. "Cessie C Communications has extensive experience in the hospitality space,” said MDA Hospitality Solutions founder and CEO Mary D’Argenis-Fernandez. “We are excited to partner with them to showcase our meaningful work and how we inspire people to love their jobs."
 |
The James Collective is named AOR for Stewart Cellars and their sister brand, Guthrie Family Wines. TJC will be handling all PR for the company, as well as tastemaker relations, strategic partnerships, and marketing consulting. Stewart Cellars is a multi-generational, family-owned and operated winery that has been producing premium-quality wines since its inception in 2000. Other new clients added to the agency’s beverage roster include Favia and Brucato Amaro.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
