Accounts in Transit: Three Cheers to Pitch Louis Latour

Three Cheers, a 360PR+ agency, signs on as agency for Burgundy wine producer Louis Latour in the US market. Among the agency's first duties has been announcing new executive appointments, including the appointment of Eléonore Latour, a 12th generation Latour family member, as VP of Maison Louis Latour, and Francois Beall as VP of Sales of Louis Latour Inc., the company's wholly owned US subsidiary, both reporting to CEO Florent Latour. The agency also recently hosted wine, culinary and lifestyle journalists for a Louis Latour "Summer in Burgundy" event at Little Prince in New York. "The team at Three Cheers blends deep experience with premium adult beverage and lifestyle brands and is already having success reaching and educating more consumers about Louis Latour's multigenerational story and our high-quality wines," said Florent Latour.

CIIC PR adds Mexico City’s Alexander Hotel to its luxury hospitality portfolio. The agency will partner with the five-star hotel to spearhead a communication strategy intended to reinforce its position as a top-tier luxury destination and build brand awareness in the U.S. market. Located in the Torre Virreyes skyscraper, the Alexander Hotel features 26 suites and amenities including a spa, gym, private restaurant and a premium concierge as well as the Caviar Bar, the first of its kind in Mexico City, which offers an exclusive selection of Petrossian caviar varieties. “We are delighted to further expand our presence in Mexico City, a vibrant destination that continues to flourish,” said CIIC PR VP & partner Amy Sedeño.

Cessie C. Communications picks up MDA Hospitality Solutions, which designs, develops and delivers comprehensive training programs for employees who work for international hotel companies, national grocers, residential communities, country clubs and independent restaurants. The shop's efforts will focus on securing coverage for MDA Hospitality as well as raising its presence in the global hospitality arena and producing content that showcases its latest projects, industry knowledge and innovations. "Cessie C Communications has extensive experience in the hospitality space,” said MDA Hospitality Solutions founder and CEO Mary D’Argenis-Fernandez. “We are excited to partner with them to showcase our meaningful work and how we inspire people to love their jobs."

The James Collective is named AOR for Stewart Cellars and their sister brand, Guthrie Family Wines. TJC will be handling all PR for the company, as well as tastemaker relations, strategic partnerships, and marketing consulting. Stewart Cellars is a multi-generational, family-owned and operated winery that has been producing premium-quality wines since its inception in 2000. Other new clients added to the agency’s beverage roster include Favia and Brucato Amaro.