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Decker Royal represents The Travel Corporation as the more than 100-year-old family-owned tour operator is acquired by New York-based Apollo alternative asset manager.
TTC owns 18 brands, including Trafalgar, which is the world’s No. 1 escorted tour operator; Contiki, youth travel; Uniworld Boutique River Cruises; and Insight Vacations.
“For more than 104 years our family has built TTC into an industry leader known for exceptional service and innovation,” said TTC chairman Brett Tollman. “Without a next generation to lead TTC, the time has come in our strategic succession plan to select a new owner with a proven track record and who shares in our vision and customer-first values.”
He’s confident that Apollo will drive the TTC’s business forward “to meet growing global demand for touring, river cruising and specialist and adventure travel.”
Apollo’s Michele Raba said the firm, which has $671B in assets under management, is eager to build on TTC’s legacy and drive it into the next chapter of growth.
Decker Royal’s Cathy Decker and Stacy Royal handle TTC, which is based in Orange County, CA.
The Illinois Dept. of Commerce and Economic Opportunity’s Office of Tourism has awarded MMGY Global its worldwide PR, social media and trade representative account.
St. Kitts, a Caribbean island about 1,300 miles southeast of Miami, is looking for a PR agency to help build its reputation as an uncrowded, vibrant destination.
Reflecting on what matters most in an industry that’s always changing.
Creative collaborations between brands are a perfect strategy for delivering greater value and impact across audiences.
