 |
Clients First Marketing & Communications launches operations as a Dallas-based, full-service consultancy. The firm is led by founding principals Jeff Baum and John J. Clendening, who have led global marketing and/or communications teams for such companies as Avery Dennison, EDS, Honeywell, Lucent Technologies, Siemens, Unisys and Warner-Lambert. Clients First offers services across three verticals: leadership and resources (fractional leadership, transformation, brand and solution services), content and execution (paid media, owned media, earned media and crisis communications services) and people and purpose (client care, employee engagement, recruitment marketing and CSR/DEI/ESG services. “We have seen up close and personal the strategic evolution of the various marketing and communications disciplines to what they are today: powerful, digitally driven tools that do nothing less than drive enterprise value,” said Clendening.
 |
BizCom Associates launches a customized client dashboard developed in collaboration with technology company ZeeProbe. The new dashboard provides clients with real-time tracking of campaign results in multiple formats for in-depth analysis. It also features secure storage for agency materials, a dynamic ticker tape displaying upcoming agency events, and a robust platform for collaboration between the agency and its clients. "The launch of this custom dashboard marks a significant milestone in our ongoing mission to use the latest technology," said BizCom CEO Scott White. "Through our decades of work supporting franchise brands, we knew that ZeeProbe had a reputation for creating dynamic, custom platforms for franchise networks.”
 |
Crosby Marketing Communications, an Annapolis, MD-based agency, marks its 50th anniversary by making a $50,000 donation to the Anne Arundel County Food Bank. AACFB distributes food and basic necessities at no cost to its 76 network partners, who distribute items directly to residents in need from 115 points of service, operating food, baby and senior pantries, as well as soup kitchens and feeding centers at shelters. The donation was announced at a special event for clients, staff, family and friends. “We can proudly say that our work has touched the lives of virtually everyone in America through programs for leading nonprofits and causes, healthcare organizations, federal government agencies and businesses that believe in the power of doing good,” said agency founder and chairman Ralph Crosby.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
