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Clients First Marketing & Communications launches operations as a Dallas-based, full-service consultancy. The firm is led by founding principals Jeff Baum and John J. Clendening, who have led global marketing and/or communications teams for such companies as Avery Dennison, EDS, Honeywell, Lucent Technologies, Siemens, Unisys and Warner-Lambert. Clients First offers services across three verticals: leadership and resources (fractional leadership, transformation, brand and solution services), content and execution (paid media, owned media, earned media and crisis communications services) and people and purpose (client care, employee engagement, recruitment marketing and CSR/DEI/ESG services. “We have seen up close and personal the strategic evolution of the various marketing and communications disciplines to what they are today: powerful, digitally driven tools that do nothing less than drive enterprise value,” said Clendening.
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BizCom Associates launches a customized client dashboard developed in collaboration with technology company ZeeProbe. The new dashboard provides clients with real-time tracking of campaign results in multiple formats for in-depth analysis. It also features secure storage for agency materials, a dynamic ticker tape displaying upcoming agency events, and a robust platform for collaboration between the agency and its clients. "The launch of this custom dashboard marks a significant milestone in our ongoing mission to use the latest technology," said BizCom CEO Scott White. "Through our decades of work supporting franchise brands, we knew that ZeeProbe had a reputation for creating dynamic, custom platforms for franchise networks.”
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Crosby Marketing Communications, an Annapolis, MD-based agency, marks its 50th anniversary by making a $50,000 donation to the Anne Arundel County Food Bank. AACFB distributes food and basic necessities at no cost to its 76 network partners, who distribute items directly to residents in need from 115 points of service, operating food, baby and senior pantries, as well as soup kitchens and feeding centers at shelters. The donation was announced at a special event for clients, staff, family and friends. “We can proudly say that our work has touched the lives of virtually everyone in America through programs for leading nonprofits and causes, healthcare organizations, federal government agencies and businesses that believe in the power of doing good,” said agency founder and chairman Ralph Crosby.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
