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Clients First Marketing & Communications launches operations as a Dallas-based, full-service consultancy. The firm is led by founding principals Jeff Baum and John J. Clendening, who have led global marketing and/or communications teams for such companies as Avery Dennison, EDS, Honeywell, Lucent Technologies, Siemens, Unisys and Warner-Lambert. Clients First offers services across three verticals: leadership and resources (fractional leadership, transformation, brand and solution services), content and execution (paid media, owned media, earned media and crisis communications services) and people and purpose (client care, employee engagement, recruitment marketing and CSR/DEI/ESG services. “We have seen up close and personal the strategic evolution of the various marketing and communications disciplines to what they are today: powerful, digitally driven tools that do nothing less than drive enterprise value,” said Clendening.
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BizCom Associates launches a customized client dashboard developed in collaboration with technology company ZeeProbe. The new dashboard provides clients with real-time tracking of campaign results in multiple formats for in-depth analysis. It also features secure storage for agency materials, a dynamic ticker tape displaying upcoming agency events, and a robust platform for collaboration between the agency and its clients. "The launch of this custom dashboard marks a significant milestone in our ongoing mission to use the latest technology," said BizCom CEO Scott White. "Through our decades of work supporting franchise brands, we knew that ZeeProbe had a reputation for creating dynamic, custom platforms for franchise networks.”
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Crosby Marketing Communications, an Annapolis, MD-based agency, marks its 50th anniversary by making a $50,000 donation to the Anne Arundel County Food Bank. AACFB distributes food and basic necessities at no cost to its 76 network partners, who distribute items directly to residents in need from 115 points of service, operating food, baby and senior pantries, as well as soup kitchens and feeding centers at shelters. The donation was announced at a special event for clients, staff, family and friends. “We can proudly say that our work has touched the lives of virtually everyone in America through programs for leading nonprofits and causes, healthcare organizations, federal government agencies and businesses that believe in the power of doing good,” said agency founder and chairman Ralph Crosby.
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
Moburst, which develops digital marketing and AI-powered solutions for its clients, receives an $11.8M investment from private investment firm Chrysalis Holdings, LLC... BoardroomPR launches its Answer Engine Optimization service which is designed to help businesses strengthen visibility and authority... Matter ups its focus on strategic video production services.
FleishmanHillard has launched an “America 250” unit to help clients capitalize on the events tied to the celebration of the semiquincentennial of the US.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important.
