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The Pollack Group is partnering with Artistic Entertainment Service, a longtime float builder for the Tournament of Roses Parade. The Pollack Group will work with AES year-round, managing and supporting media relations, social media and special events to help expand the company’s Rose Parade business as well as its creative design and fabrication work. In addition to its Rose Parade projects, AES works on theme park construction, exhibitions, trade show booths, full scale special effects, scenery and custom props. The Pollack Group has worked with several other clients involved with the Rose Parade over the past 22 years, including Rain Bird and float builder Fiesta Parade Floats. “We are thrilled to begin working with their talented team to showcase AES’s incredible creativity and craftsmanship for their leading Rose Parade work as well as for all of the incredible work they do year-round,” said The Pollack Group president Stefan Pollack.
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WH inc., a Seattle-based shop, adds craft breweries Redhook and Widmer Brothers to its client portfolio. The agency has been tasked with helping drive ongoing regional awareness around the brands, their legacies and continued innovation in the craft brewing space. Redhook and Widmer Brothers enter the partnership with WH inc. following the growth of their sister brand, 10 Barrel Brewing, which established a formal relationship with WH Inc. in 2022. “There is no better agency than WH inc. to help drive these brands’ PR program,” said Brian Hughes, PNW brand director for Tilray Brands, which owns all three breweries. “As a brand partner for 10 Barrel Brewing, the agency has helped drive national awareness and growth.”
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The Consultancy PR signs on to represent The Container Store, a return client. The Consultancy PR will collaborate with The Container Store on media relations, influencer/celebrity partnerships, events, new launch initiatives and overall marketing communications. A major focus for their work together is the retailer’s Custom Spaces initiative, which offers products centered around closet spaces, living spaces and garage spaces. Founded in 1978, The Container Store Group has more than 100 locations nationwide as well as an online store.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
