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The Pollack Group is partnering with Artistic Entertainment Service, a longtime float builder for the Tournament of Roses Parade. The Pollack Group will work with AES year-round, managing and supporting media relations, social media and special events to help expand the company’s Rose Parade business as well as its creative design and fabrication work. In addition to its Rose Parade projects, AES works on theme park construction, exhibitions, trade show booths, full scale special effects, scenery and custom props. The Pollack Group has worked with several other clients involved with the Rose Parade over the past 22 years, including Rain Bird and float builder Fiesta Parade Floats. “We are thrilled to begin working with their talented team to showcase AES’s incredible creativity and craftsmanship for their leading Rose Parade work as well as for all of the incredible work they do year-round,” said The Pollack Group president Stefan Pollack.
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WH inc., a Seattle-based shop, adds craft breweries Redhook and Widmer Brothers to its client portfolio. The agency has been tasked with helping drive ongoing regional awareness around the brands, their legacies and continued innovation in the craft brewing space. Redhook and Widmer Brothers enter the partnership with WH inc. following the growth of their sister brand, 10 Barrel Brewing, which established a formal relationship with WH Inc. in 2022. “There is no better agency than WH inc. to help drive these brands’ PR program,” said Brian Hughes, PNW brand director for Tilray Brands, which owns all three breweries. “As a brand partner for 10 Barrel Brewing, the agency has helped drive national awareness and growth.”
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The Consultancy PR signs on to represent The Container Store, a return client. The Consultancy PR will collaborate with The Container Store on media relations, influencer/celebrity partnerships, events, new launch initiatives and overall marketing communications. A major focus for their work together is the retailer’s Custom Spaces initiative, which offers products centered around closet spaces, living spaces and garage spaces. Founded in 1978, The Container Store Group has more than 100 locations nationwide as well as an online store.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
