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| Tessa Carmichael |
Lyft brings on Terra Carmichael as chief communications officer. Carmichael was previously CCO at Stock X, an online marketplace and clothing reseller. Before that, she was VP of global communications at Eventbrite, and worked at Sutherlandgold, Yahoo and Ketchum. According to a post on Axios, Carmichael will oversee corporate communications, product and brand communications, social media and editorial, reporting to Lyft CMO Brian Irving.
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| Lorenzo Sierra |
Matters of State Strategies, a Phoenix-based firm specializing in strategic communications, government affairs and political campaign management, brings on former Arizona House of Representatives member Lorenzo Sierra as VP of public affairs. Most recently, Sierra has served as governmental and community affairs officer at Terros Health. He has also served as a member of the Avondale City Council and was on the Maricopa Association of Governments’ economic development committee. In his new post, Sierra will spearhead public affairs initiatives at the local, state and federal levels. “Lorenzo has proven to be an amazing leader in Arizona. We couldn’t be more thrilled to have him join the team,” said Matters of State partner Matt Grodsky.
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| Susan Sanderson |
Sportsman’s Warehouse, an outdoor specialty retailer, hires Susan Sanderson as SVP of marketing, ecommerce and loyalty. Sanderson was previously SVP enterprise marketing at Party City, chief brand & customer experience officer at The Vitamin Shoppe and acting DVP brand experience at Walgreens Boots Alliance. In her new post, she will be responsible for Sportsman Warehouse’s digital and traditional marketing, ecommerce, brand strategy, omni-channel experience and loyalty programs. “Her proven track record of customer-centered strategies and strong background in specialty retail will make her the ideal leader to drive our omni-channel business forward with speed and urgency,” said Sportsman’s Warehouse president and CEO Paul Stone.
FTI Consulting appoints Jason Leow as a senior managing director in its strategic communications segment. He was vice chair and head of APAC at Edelman Smithfield... Ballard Partners is bringing on Tucker Knott, who currently serves as chief of staff to Sen. Ted Budd (R-NC), as a partner in DC.... TMRW Sports, a sports media company founded by Tiger Woods, Rory McIlroy and former NBC Sports Group president, golf and global strategy Mike McCarley, names Peter Jung as CMO.
Ripley PR realigns its leadership team with the promotion of Anthony Cloud to managing director, B2C and franchising, and a new role for Grayson Shockley as managing director, B2B. Cloud, who joined Ripley PR in October 2020, has held multiple roles within the agency, including brand manager and content specialist... Walker Sands adds former Havas Digital global CEO and chairman George Gallate to its board of directors... Stewards, a diversified financial company based in Fort Lauderdale, FL, appoints Scott McGowan as CMO.
Kevin Lawlor, who most recently served as chief political officer and EVP at DDC Public Affairs, is coming on board at Zeno Group as head of public affairs.
Former Ketchum partner Esty Pujadas joins Grayling as CEO of its North America business, part of the agency’s expansion in the region.
Marketbridge brings on Bob Ray as CEO. Ray was previously CEO, head of B2B agency services at Merkle, part of the Dentsu Group... Rasky Partners promotes Andy Hoglund and Graham Shalgian to partner... IGB Group, an investor relations, capital markets, and strategic communications advisory firm, appoints Charlotte Burch as a managing director.
