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| Tessa Carmichael |
Lyft brings on Terra Carmichael as chief communications officer. Carmichael was previously CCO at Stock X, an online marketplace and clothing reseller. Before that, she was VP of global communications at Eventbrite, and worked at Sutherlandgold, Yahoo and Ketchum. According to a post on Axios, Carmichael will oversee corporate communications, product and brand communications, social media and editorial, reporting to Lyft CMO Brian Irving.
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| Lorenzo Sierra |
Matters of State Strategies, a Phoenix-based firm specializing in strategic communications, government affairs and political campaign management, brings on former Arizona House of Representatives member Lorenzo Sierra as VP of public affairs. Most recently, Sierra has served as governmental and community affairs officer at Terros Health. He has also served as a member of the Avondale City Council and was on the Maricopa Association of Governments’ economic development committee. In his new post, Sierra will spearhead public affairs initiatives at the local, state and federal levels. “Lorenzo has proven to be an amazing leader in Arizona. We couldn’t be more thrilled to have him join the team,” said Matters of State partner Matt Grodsky.
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| Susan Sanderson |
Sportsman’s Warehouse, an outdoor specialty retailer, hires Susan Sanderson as SVP of marketing, ecommerce and loyalty. Sanderson was previously SVP enterprise marketing at Party City, chief brand & customer experience officer at The Vitamin Shoppe and acting DVP brand experience at Walgreens Boots Alliance. In her new post, she will be responsible for Sportsman Warehouse’s digital and traditional marketing, ecommerce, brand strategy, omni-channel experience and loyalty programs. “Her proven track record of customer-centered strategies and strong background in specialty retail will make her the ideal leader to drive our omni-channel business forward with speed and urgency,” said Sportsman’s Warehouse president and CEO Paul Stone.




Jeffrey Rosen, senior chair of the corporate department at legal firm Debevoise & Plimpton, joins FGS Global, where he will serve as senior advisor.
Whit Clay, who exited the Co-CEO slot at Sloane & Co. 18 months ago to head Longacre Square Partners’ New York office, has been promoted to serve as the first CEO of the financial communication shop.
Global Strategy Group names Claudio Taratuta as an EVP of the L@B, its in-house creative and media agency. Taratuta joins GSG from Praytell, where he was a founding team member... ROKK Solutions appoints Kris Havens as EVP of intel and insights. Havens was most recently a partner at Penta Group... Cliff House Maine brings on William Courtney Lowe as chief business development and brand strategist. Lowe joins Cliff House Maine from Chatham Bars Inn on Cape Cod, where he was VP of marketing & business development.
Eitan Bencuya, who has more than 20 years of technology PR experience, has signed on with Brunswick Group as a partner in its San Francisco office.
DGA Group has lined up the former US ambassadors to Qatar and Saudi Arabia as senior advisors to help clients navigate that politically complex region.



