![]() |
| Tessa Carmichael |
Lyft brings on Terra Carmichael as chief communications officer. Carmichael was previously CCO at Stock X, an online marketplace and clothing reseller. Before that, she was VP of global communications at Eventbrite, and worked at Sutherlandgold, Yahoo and Ketchum. According to a post on Axios, Carmichael will oversee corporate communications, product and brand communications, social media and editorial, reporting to Lyft CMO Brian Irving.
![]() |
| Lorenzo Sierra |
Matters of State Strategies, a Phoenix-based firm specializing in strategic communications, government affairs and political campaign management, brings on former Arizona House of Representatives member Lorenzo Sierra as VP of public affairs. Most recently, Sierra has served as governmental and community affairs officer at Terros Health. He has also served as a member of the Avondale City Council and was on the Maricopa Association of Governments’ economic development committee. In his new post, Sierra will spearhead public affairs initiatives at the local, state and federal levels. “Lorenzo has proven to be an amazing leader in Arizona. We couldn’t be more thrilled to have him join the team,” said Matters of State partner Matt Grodsky.
![]() |
| Susan Sanderson |
Sportsman’s Warehouse, an outdoor specialty retailer, hires Susan Sanderson as SVP of marketing, ecommerce and loyalty. Sanderson was previously SVP enterprise marketing at Party City, chief brand & customer experience officer at The Vitamin Shoppe and acting DVP brand experience at Walgreens Boots Alliance. In her new post, she will be responsible for Sportsman Warehouse’s digital and traditional marketing, ecommerce, brand strategy, omni-channel experience and loyalty programs. “Her proven track record of customer-centered strategies and strong background in specialty retail will make her the ideal leader to drive our omni-channel business forward with speed and urgency,” said Sportsman’s Warehouse president and CEO Paul Stone.




Consello has appointed Hans Vestberg, former Verizon CEO, as senior operating advisor.
Katy Feinberg has returned to McGuireWoods Consulting PA shop in its Raleigh office after stints at Rubenstein Communications, Trailrunner and FleishmanHillard.
Ragan Communications, a media and training company serving communications, marketing and HR professionals, names Rachel Salis-Silverman as chief communications officer, a new position at the company... Connect Media, an integrated media company and provider of commercial real estate news, brings on former Marino VP Christopher Santarelli as VP for Connect Creative, the company’s strategic communications and creative agency... AIR Limited, which has a portfolio including traditional hookah brands and advanced inhalation technologies, names Gaurav Jain as VP, investor relations and corporate strategy.
FGS Global brings on HSBC's Jean-Manuel Richier as senior advisor to bolster its equity advisory, investor relations and transaction & financial communications capabilities across Europe... TEAM LEWIS names Danielle Malvesti SVP, strategy. Malvesti joins the agency from Cramer.... Durée & Company ups Abbie Lipton to vice president... LDWW promotes Michelle Poland, Channing Sizemore and Emma Stoneham to managing director.
Narrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... The Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO.



