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| Jay Carter |
CG Life brings on longtime AbelsonTaylor vet Jay Carter as EVP business development. Most recently, Carter launched Into the Wild Consulting, providing part-time consulting services to CG Life prior to joining the agency full-time. Before that, he was EVP business development at JUICE Pharma Worldwide. In over 35 years at AbelsonTaylor, his roles included leading business development and client services. At CG Life, Carter’s focus will be on the continued overall growth of the agency, including the advancement of its legacy life science business and its strategic expansion as AOR among biopharma companies. “Everyone who has worked with Jay or competed against him knows he is driven to win, but he does it with integrity and a relentless commitment to client success,” said CG Life CEO David Ormesher.
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| Ginny Cartwright Ziegler |
Educational publishing and services company Pearson hires Ginny Cartwright Ziegler as CMO, effective July 29. Ziegler joins Pearson from Accenture, where she was most recently CMO for North America, the company’s largest business. Prior posts during her 16-year career at the company included leading global teams supporting its cloud practice, as well as its cybersecurity and talent and organization businesses. At Pearson, Ziegler will focus on developing new marketing strategies (including infusing AI and other advanced technologies into customers’ journeys), identifying opportunities to scale Pearson’s businesses and advancing its brand and market position. “She is a disruptive innovator, a great people leader, and a partner magnet. With her creative ingenuity, the ability to connect dots and her deep Silicon Valley experience, she is a key addition to our executive team,” said Pearson CEO Omar Abbosh.
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| Sydney Sloan |
G2, a software marketplace, appoints Sydney Sloan as CMO. Sloan comes to G2 from compliance automation software company Drata, where she was its first CMO. She has also served as CMO of revenue workflow platform Salesloft, and information management solutions provider Alfresco, as well as holding several marketing leadership roles at Adobe. Sloan also serves as an advisor for Scale Venture Partners and a limited partner at Stage 2 Capital, advising founders and leaders on GTM strategy, brand, strategic partnerships, customer journey and employee culture. “Sydney’s experience in building and scaling go-to-market for SaaS businesses, coupled with her passion for mentorship and people development, make her a perfect fit for G2,” said G2 CEO and co-founder Godard Abel.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
