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W Communications is engaged by UK-based media platform The Independent to oversee its global media industry and consumer PR activity in the US and the UK through the agency’s NYLON offering, which combines the expertise of its US and UK teams. In the US, the agency will boost the profile of The Independent brand among industry media, further establishing its presence in the US advertising market. It will also work to raise the platform’s profile more broadly among US consumers, establishing its US-based journalists as leading independent commentators with a unique global perspective. In the UK, W will work to amplify The Independent’s core brand as well as that of Independent Media, which launched in May, bringing The Independent together with BuzzFeed UK, HuffPost, indy100, Tasty UK and Seasoned to create Britain's biggest publisher network for Gen Z and millennials. “The Independent’s growth and outstanding success over the last decade has been unprecedented, and no agency knows our story better than W,” said Independent chief executive and former editor-in-chiel Christian Broughton.
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Uproar PR signs on as AOR for fintech startup, Worth, an Orlando-based, AI-powered credit underwriting and risk management platform for small and medium-sized businesses and financial institutions. Uproar is ramping up to officially launch Worth Score, a business credit score backed by thousands of data points gathered in real-time to provide lenders with a more accurate and holistic view into the financial health of a business. The agency has worked with Worth founders Suneera Madhani and Sal Rehmetullah since 2014, when Madhani initially approached the agency with payments platform, Fattmerchant, before it became unicorn startup Stax Payments. Throughout the partnership, Uproar has leveraged its media relations expertise and relationships with national media, alongside targeted thought leadership, to spread brand awareness and position the company as the leading payments merchant nationwide. “When it came time to launch my second company, choosing Mike (Uproar CMO Mike Harris) and his team was a no-brainer. Their understanding of our vision and dedication to our success make them the perfect collaborative partner,” said Madhani, co-founder and CEO of Worth.
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Redpoint adds UK-based global adventure travel company Explore Worldwide to its client roster and signs on as AOR for the Atlantic Canada Agreement on Tourism (ACAT). Redpoint will be helping Explore expand awareness through media relations in North America. A certified B Corp, Explore Worldwide specializes in small-group travel experiences ranging from cultural trips and family adventures to walking and cycling vacations. Under Redpoint’s renewed contract with ACAT, the agency will represent the provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador. The agency has been successful in rewinning the ACAT business each new contract term since 2017.
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Tractenberg & Co. is engaged by medical-grade skincare brand AlumierMD to oversee its public relations, influencer marketing and social media in the US and Canada markets. This engagement will consolidate all of the company’s third-party communications efforts under one roof, ensuring cohesive and consistent messaging and storytelling across all platforms ranging from editorial coverage to social media. "We selected Tractenberg & Co. because of their impressive resume of animating brands through unique, 360-degree programs that foster meaningful connections with customers, which aligns perfectly with our mission," said AlumierMD global VP of marketing Giselle Curcio.
JPA Health is selected by the American Physiological Society to lead a national campaign aimed at elevating awareness and appreciation of physiology as a foundational discipline in life science and medicine... Bospar is named analyst relations agency of record for global HR and payroll software company Remote... BPM-PR Firm adds Canaan Palestine, the leading exporter of olive oil out of Palestine.
Development Counsellors International picks up Meet Boston, destination marketing organization for the Greater Boston area, for PR, business events and travel trade in Canada... Gunpowder, an enthusiast lifestyle agency, to create buzz through “proactive, authentic storytelling”... McLean Media, a Michigan-based agency, picks up online collector car marketplace Hemmings.
Champion is named official franchise development firm for Feng Cha, a premium boba beverage chain with over 80 stores across the U.S... InnoVision Marketing Group, a bilingual agency headquartered in San Diego, is named PR agency of record for Herman Law, a legal firm representing victims of sexual abuse... Prism PR picks up Gaia, a member-supported global video streaming service.
NINICO, a Silicon Valley-based PR firm, is selected as agency of record for Anglepoint, a software asset management and IT asset management company... Firecracker PR signs on Firewalla, a provider of cybersecurity firewalls for families and businesses... New Engen is named digital marketing partner for Highlights for Children, a global media brand aimed at children up to 12 years of age... RG2 Communications is named agency of record for Hotel Milu Milano, a newly opened hotel in Milan’s Porta Venezia district. 
Praytell Sports delivers pitch for privately financed, 22,000-seat, $650 million stadium to house the Chicago Fire Football Club... PAN expands ties with end-to-end supply chain solution provider Infios (formerly Körber Supply Chain Software)... Firecracker PR lands Vancouver's HydroGraph.
