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W Communications is engaged by UK-based media platform The Independent to oversee its global media industry and consumer PR activity in the US and the UK through the agency’s NYLON offering, which combines the expertise of its US and UK teams. In the US, the agency will boost the profile of The Independent brand among industry media, further establishing its presence in the US advertising market. It will also work to raise the platform’s profile more broadly among US consumers, establishing its US-based journalists as leading independent commentators with a unique global perspective. In the UK, W will work to amplify The Independent’s core brand as well as that of Independent Media, which launched in May, bringing The Independent together with BuzzFeed UK, HuffPost, indy100, Tasty UK and Seasoned to create Britain's biggest publisher network for Gen Z and millennials. “The Independent’s growth and outstanding success over the last decade has been unprecedented, and no agency knows our story better than W,” said Independent chief executive and former editor-in-chiel Christian Broughton.
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Uproar PR signs on as AOR for fintech startup, Worth, an Orlando-based, AI-powered credit underwriting and risk management platform for small and medium-sized businesses and financial institutions. Uproar is ramping up to officially launch Worth Score, a business credit score backed by thousands of data points gathered in real-time to provide lenders with a more accurate and holistic view into the financial health of a business. The agency has worked with Worth founders Suneera Madhani and Sal Rehmetullah since 2014, when Madhani initially approached the agency with payments platform, Fattmerchant, before it became unicorn startup Stax Payments. Throughout the partnership, Uproar has leveraged its media relations expertise and relationships with national media, alongside targeted thought leadership, to spread brand awareness and position the company as the leading payments merchant nationwide. “When it came time to launch my second company, choosing Mike (Uproar CMO Mike Harris) and his team was a no-brainer. Their understanding of our vision and dedication to our success make them the perfect collaborative partner,” said Madhani, co-founder and CEO of Worth.
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Redpoint adds UK-based global adventure travel company Explore Worldwide to its client roster and signs on as AOR for the Atlantic Canada Agreement on Tourism (ACAT). Redpoint will be helping Explore expand awareness through media relations in North America. A certified B Corp, Explore Worldwide specializes in small-group travel experiences ranging from cultural trips and family adventures to walking and cycling vacations. Under Redpoint’s renewed contract with ACAT, the agency will represent the provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador. The agency has been successful in rewinning the ACAT business each new contract term since 2017.
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Tractenberg & Co. is engaged by medical-grade skincare brand AlumierMD to oversee its public relations, influencer marketing and social media in the US and Canada markets. This engagement will consolidate all of the company’s third-party communications efforts under one roof, ensuring cohesive and consistent messaging and storytelling across all platforms ranging from editorial coverage to social media. "We selected Tractenberg & Co. because of their impressive resume of animating brands through unique, 360-degree programs that foster meaningful connections with customers, which aligns perfectly with our mission," said AlumierMD global VP of marketing Giselle Curcio.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
