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W Communications is engaged by UK-based media platform The Independent to oversee its global media industry and consumer PR activity in the US and the UK through the agency’s NYLON offering, which combines the expertise of its US and UK teams. In the US, the agency will boost the profile of The Independent brand among industry media, further establishing its presence in the US advertising market. It will also work to raise the platform’s profile more broadly among US consumers, establishing its US-based journalists as leading independent commentators with a unique global perspective. In the UK, W will work to amplify The Independent’s core brand as well as that of Independent Media, which launched in May, bringing The Independent together with BuzzFeed UK, HuffPost, indy100, Tasty UK and Seasoned to create Britain's biggest publisher network for Gen Z and millennials. “The Independent’s growth and outstanding success over the last decade has been unprecedented, and no agency knows our story better than W,” said Independent chief executive and former editor-in-chiel Christian Broughton.
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Uproar PR signs on as AOR for fintech startup, Worth, an Orlando-based, AI-powered credit underwriting and risk management platform for small and medium-sized businesses and financial institutions. Uproar is ramping up to officially launch Worth Score, a business credit score backed by thousands of data points gathered in real-time to provide lenders with a more accurate and holistic view into the financial health of a business. The agency has worked with Worth founders Suneera Madhani and Sal Rehmetullah since 2014, when Madhani initially approached the agency with payments platform, Fattmerchant, before it became unicorn startup Stax Payments. Throughout the partnership, Uproar has leveraged its media relations expertise and relationships with national media, alongside targeted thought leadership, to spread brand awareness and position the company as the leading payments merchant nationwide. “When it came time to launch my second company, choosing Mike (Uproar CMO Mike Harris) and his team was a no-brainer. Their understanding of our vision and dedication to our success make them the perfect collaborative partner,” said Madhani, co-founder and CEO of Worth.
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Redpoint adds UK-based global adventure travel company Explore Worldwide to its client roster and signs on as AOR for the Atlantic Canada Agreement on Tourism (ACAT). Redpoint will be helping Explore expand awareness through media relations in North America. A certified B Corp, Explore Worldwide specializes in small-group travel experiences ranging from cultural trips and family adventures to walking and cycling vacations. Under Redpoint’s renewed contract with ACAT, the agency will represent the provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador. The agency has been successful in rewinning the ACAT business each new contract term since 2017.
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Tractenberg & Co. is engaged by medical-grade skincare brand AlumierMD to oversee its public relations, influencer marketing and social media in the US and Canada markets. This engagement will consolidate all of the company’s third-party communications efforts under one roof, ensuring cohesive and consistent messaging and storytelling across all platforms ranging from editorial coverage to social media. "We selected Tractenberg & Co. because of their impressive resume of animating brands through unique, 360-degree programs that foster meaningful connections with customers, which aligns perfectly with our mission," said AlumierMD global VP of marketing Giselle Curcio.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
The Brandman Agency adds Lighthouse Hotel Management, the operational arm of Molo Hotel Group, to its portfolio... Harvest Communications picks up investor relations and corporate communications consulting duties for SafeSpace Global Corporation... William Mills Agency is engaged by payment management and receivables company CheckAlt.
