 |
| Maria Kaplowitz |
Marla Kaplowitz is stepping down as CEO of the American Association of Advertising Agencies, effective May 30, 2025.
Abbey Klaassen, 4A’s chair and CEO of dentsu Creative US, said the trade group is sad to see Kaplowitz go, but is happy that she gave the 4A’s plenty of time to find a replacement. That search for a new CEO has begun.
Klaassen credited Kaplowitz “for focusing on critical issues for agencies including how to diversify the talent pipeline, how to evaluate various compensation models, how to manage the growing costs of pitching and guiding the industry through the uncertainty of COVID-19.”
Kaplowitz, who took the 4A’s post in 2017, had planned to remain at the helm for only five years. “The fact that I’ve been here for what will be eight years, is testament to the team at the 4A’s, the board and especially the members.”
She is ready “to pursue the next phase of my professional journey.”
That will include serving on the board of publicly traded Penn Entertainment, where Kaplowitz chairs the nominating and governance committee and sits on the compensation committee. She also is a member of industry boards including BBB National Programs, VoxComm, and Ad Council.
Prior to the 4A’s post, Kaplowitz was North America CEO for MEC Global, a WPP unit now called Wavemaker Global; and executive VP at MediaVest, which is part of Publicis Groupe.
Katie Cronen, who spent nearly 16 years at maslansky + partners,
Reputation Advisors International brings on Loreley Maldonado, founder and CEO of Mexico City-based Eje Comunicación, as its newest member... Phoenix Children's, one of the nation's largest pediatric health systems, brings on Kevin Snyder as VP of marketing & communications... Motive, an AI platform for physical operations, names Andrew Bennett CMO.
Christina Hoggatt, who has directed strategic communications for the U.S. Space Command and U.S. Space Force, joins HawkEye360, a provider of domain awareness and early-warning indicators to the U.S. Government and allied partners, as SVP, global communications.
Lark-Marie Antón, chief communications and brand officer at USA TODAY Co. (formerly Gannett), has joined Authentic Brands Group as CCO.
Andrew Sinclair, who spent nine years at ExxonMobil, has joined Dallas-based Empower lithium producer as chief public and government relations officer.
