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Relevance International lands London studio of Skidmore, Ownings & Merrill, the architectural, urban planning, and engineering firm behind such projects as Burj Khalifa, the world's tallest building, and One World Trade Center in New York. Relevance’s efforts for SOM will encompass building the brand's profile through media relations, content creation, thought leadership and event support. “The focus will be on enhancing awareness of the brand ethos and carefully considered thought leadership,” said Relevance International CEO Suzanne Rosnowski. SOM’s current projects include 100 Leadenhall in London and Karlatornet, Scandinavia’s tallest mixed-use building.
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MMC signs on as agency of record for Sam’s Club, leading consumer PR efforts for their Member’s Mark brand. Leading MMC’s team is Amy Grosheider, group SVP of the agency’s consumer practice, alongside chief client experience officer and consumer practice lead Ivette Sanz Osso. “MMC’s human-first approach to communications will be instrumental in elevating the awareness and differentiated experience of Sam’s Club and our Member's Mark brand,” said Sam’s Club VP of corporate communications Amy Sarosiek. “We look forward to collaborating with the creative minds at MMC to shine a light on the quality, value and convenience Sam’s Club brings to the communities we serve.” For corporate media relations and executive thought leadership, Sam’s Club has been working with Hotwire since December 2023.
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William Mills Agency is selected to lead the public relations program for financial tech services firm SRA Watchtower, provider of Watchtower, The Holistic Risk Intelligence Platform. Formerly known as Strategic Risk Associates, SRA Watchtower offers a proprietary suite of technology solutions and methodologies that focus on enabling banks and credit unions to better navigate risk and drive growth opportunities. “Partnering with William Mills Agency will help build greater levels of our brand recognition in the banking, credit union and fintech industries,” said SRA Watchtower CEO Ed Vincent. “Working with a firm that knows and understands the financial industry will enable us to better address key issues affecting organizations today.”
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
