 |
Relevance International lands London studio of Skidmore, Ownings & Merrill, the architectural, urban planning, and engineering firm behind such projects as Burj Khalifa, the world's tallest building, and One World Trade Center in New York. Relevance’s efforts for SOM will encompass building the brand's profile through media relations, content creation, thought leadership and event support. “The focus will be on enhancing awareness of the brand ethos and carefully considered thought leadership,” said Relevance International CEO Suzanne Rosnowski. SOM’s current projects include 100 Leadenhall in London and Karlatornet, Scandinavia’s tallest mixed-use building.
 |
MMC signs on as agency of record for Sam’s Club, leading consumer PR efforts for their Member’s Mark brand. Leading MMC’s team is Amy Grosheider, group SVP of the agency’s consumer practice, alongside chief client experience officer and consumer practice lead Ivette Sanz Osso. “MMC’s human-first approach to communications will be instrumental in elevating the awareness and differentiated experience of Sam’s Club and our Member's Mark brand,” said Sam’s Club VP of corporate communications Amy Sarosiek. “We look forward to collaborating with the creative minds at MMC to shine a light on the quality, value and convenience Sam’s Club brings to the communities we serve.” For corporate media relations and executive thought leadership, Sam’s Club has been working with Hotwire since December 2023.
 |
William Mills Agency is selected to lead the public relations program for financial tech services firm SRA Watchtower, provider of Watchtower, The Holistic Risk Intelligence Platform. Formerly known as Strategic Risk Associates, SRA Watchtower offers a proprietary suite of technology solutions and methodologies that focus on enabling banks and credit unions to better navigate risk and drive growth opportunities. “Partnering with William Mills Agency will help build greater levels of our brand recognition in the banking, credit union and fintech industries,” said SRA Watchtower CEO Ed Vincent. “Working with a firm that knows and understands the financial industry will enable us to better address key issues affecting organizations today.”
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
