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160/90 is appointed cultural marketing agency partner for the 2025 World Aquatics Championships, which are taking place from July 11 to August 3, 2025 in Singapore. The agency will create and implement a new brand visual identity for the event, which includes developing its logo, tagline and mascot design. The brand identity will be supported across social and digital content, paid media, website creation, experiential services, paid media, KOL, PR and communications. 160/90 will deliver the services over the course of the next 15 months, culminating with the championships. Over 2,500 athletes representing World Aquatics’ 210 national member federations are expected to compete across six sports including swimming, diving, water polo, artistic swimming, open water swimming, and high diving. “We’re confident that 160/90, backed by the power of the Endeavor network, will help us deliver a Championships to remember,” said the event’s director of communications, marketing and sponsorship Amy Chong.
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Muto Communications signs on as PR agency of record for Modern Atomics, an Austin, TX-based company that has developed an AI-driven line of products aimed at boosting productivity and energy efficiency. Muto will provide counsel in the areas of marketing, business development and PR campaign management. Modern Atomics’ initial field of focus is a specialized power distribution unit that is intended to revolutionize how motorized shades are driven. “We are excited that our new world of power management and installation innovation now has a communications partner that can deliver the kind of effective messaging and brand development that builds companies,” said Modern Atomics founder Michael Braithwaite.
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INK & ROSES is now handling media relations and strategy for DUETTE, a newly launched luxury skin & sun care collection and global cosmeceutical group DERMAFIRM. DUETTE says its products actively work to reduce the signs of photoaging and environmental stressors while improving the body’s natural abilities to combat damage-causing free radicals and decrease the occurrence of oxidative stress. Based in South Korea, DERMAFIRM offers a line of products that are designed to effectively deliver powerful nutrients to the skin.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
