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160/90 is appointed cultural marketing agency partner for the 2025 World Aquatics Championships, which are taking place from July 11 to August 3, 2025 in Singapore. The agency will create and implement a new brand visual identity for the event, which includes developing its logo, tagline and mascot design. The brand identity will be supported across social and digital content, paid media, website creation, experiential services, paid media, KOL, PR and communications. 160/90 will deliver the services over the course of the next 15 months, culminating with the championships. Over 2,500 athletes representing World Aquatics’ 210 national member federations are expected to compete across six sports including swimming, diving, water polo, artistic swimming, open water swimming, and high diving. “We’re confident that 160/90, backed by the power of the Endeavor network, will help us deliver a Championships to remember,” said the event’s director of communications, marketing and sponsorship Amy Chong.
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Muto Communications signs on as PR agency of record for Modern Atomics, an Austin, TX-based company that has developed an AI-driven line of products aimed at boosting productivity and energy efficiency. Muto will provide counsel in the areas of marketing, business development and PR campaign management. Modern Atomics’ initial field of focus is a specialized power distribution unit that is intended to revolutionize how motorized shades are driven. “We are excited that our new world of power management and installation innovation now has a communications partner that can deliver the kind of effective messaging and brand development that builds companies,” said Modern Atomics founder Michael Braithwaite.
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INK & ROSES is now handling media relations and strategy for DUETTE, a newly launched luxury skin & sun care collection and global cosmeceutical group DERMAFIRM. DUETTE says its products actively work to reduce the signs of photoaging and environmental stressors while improving the body’s natural abilities to combat damage-causing free radicals and decrease the occurrence of oxidative stress. Based in South Korea, DERMAFIRM offers a line of products that are designed to effectively deliver powerful nutrients to the skin.
Development Counsellors International picks up Meet Boston, destination marketing organization for the Greater Boston area, for PR, business events and travel trade in Canada... Gunpowder, an enthusiast lifestyle agency, to create buzz through “proactive, authentic storytelling”... McLean Media, a Michigan-based agency, picks up online collector car marketplace Hemmings.
Champion is named official franchise development firm for Feng Cha, a premium boba beverage chain with over 80 stores across the U.S... InnoVision Marketing Group, a bilingual agency headquartered in San Diego, is named PR agency of record for Herman Law, a legal firm representing victims of sexual abuse... Prism PR picks up Gaia, a member-supported global video streaming service.
NINICO, a Silicon Valley-based PR firm, is selected as agency of record for Anglepoint, a software asset management and IT asset management company... Firecracker PR signs on Firewalla, a provider of cybersecurity firewalls for families and businesses... New Engen is named digital marketing partner for Highlights for Children, a global media brand aimed at children up to 12 years of age... RG2 Communications is named agency of record for Hotel Milu Milano, a newly opened hotel in Milan’s Porta Venezia district. 
Praytell Sports delivers pitch for privately financed, 22,000-seat, $650 million stadium to house the Chicago Fire Football Club... PAN expands ties with end-to-end supply chain solution provider Infios (formerly Körber Supply Chain Software)... Firecracker PR lands Vancouver's HydroGraph.
Matter Communications lands HighByte, a company that has developed a no-code platform enabling operations teams to easily prepare data for cloud analysis... Cessie C. Communications, gains US PR AOR status from the Nevis Tourism Authority... RG2 Communications signs on m2atelier, a Milan-based architecture and design studio.
