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160/90 is appointed cultural marketing agency partner for the 2025 World Aquatics Championships, which are taking place from July 11 to August 3, 2025 in Singapore. The agency will create and implement a new brand visual identity for the event, which includes developing its logo, tagline and mascot design. The brand identity will be supported across social and digital content, paid media, website creation, experiential services, paid media, KOL, PR and communications. 160/90 will deliver the services over the course of the next 15 months, culminating with the championships. Over 2,500 athletes representing World Aquatics’ 210 national member federations are expected to compete across six sports including swimming, diving, water polo, artistic swimming, open water swimming, and high diving. “We’re confident that 160/90, backed by the power of the Endeavor network, will help us deliver a Championships to remember,” said the event’s director of communications, marketing and sponsorship Amy Chong.
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Muto Communications signs on as PR agency of record for Modern Atomics, an Austin, TX-based company that has developed an AI-driven line of products aimed at boosting productivity and energy efficiency. Muto will provide counsel in the areas of marketing, business development and PR campaign management. Modern Atomics’ initial field of focus is a specialized power distribution unit that is intended to revolutionize how motorized shades are driven. “We are excited that our new world of power management and installation innovation now has a communications partner that can deliver the kind of effective messaging and brand development that builds companies,” said Modern Atomics founder Michael Braithwaite.
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INK & ROSES is now handling media relations and strategy for DUETTE, a newly launched luxury skin & sun care collection and global cosmeceutical group DERMAFIRM. DUETTE says its products actively work to reduce the signs of photoaging and environmental stressors while improving the body’s natural abilities to combat damage-causing free radicals and decrease the occurrence of oxidative stress. Based in South Korea, DERMAFIRM offers a line of products that are designed to effectively deliver powerful nutrients to the skin.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
