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160/90 is appointed cultural marketing agency partner for the 2025 World Aquatics Championships, which are taking place from July 11 to August 3, 2025 in Singapore. The agency will create and implement a new brand visual identity for the event, which includes developing its logo, tagline and mascot design. The brand identity will be supported across social and digital content, paid media, website creation, experiential services, paid media, KOL, PR and communications. 160/90 will deliver the services over the course of the next 15 months, culminating with the championships. Over 2,500 athletes representing World Aquatics’ 210 national member federations are expected to compete across six sports including swimming, diving, water polo, artistic swimming, open water swimming, and high diving. “We’re confident that 160/90, backed by the power of the Endeavor network, will help us deliver a Championships to remember,” said the event’s director of communications, marketing and sponsorship Amy Chong.
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Muto Communications signs on as PR agency of record for Modern Atomics, an Austin, TX-based company that has developed an AI-driven line of products aimed at boosting productivity and energy efficiency. Muto will provide counsel in the areas of marketing, business development and PR campaign management. Modern Atomics’ initial field of focus is a specialized power distribution unit that is intended to revolutionize how motorized shades are driven. “We are excited that our new world of power management and installation innovation now has a communications partner that can deliver the kind of effective messaging and brand development that builds companies,” said Modern Atomics founder Michael Braithwaite.
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INK & ROSES is now handling media relations and strategy for DUETTE, a newly launched luxury skin & sun care collection and global cosmeceutical group DERMAFIRM. DUETTE says its products actively work to reduce the signs of photoaging and environmental stressors while improving the body’s natural abilities to combat damage-causing free radicals and decrease the occurrence of oxidative stress. Based in South Korea, DERMAFIRM offers a line of products that are designed to effectively deliver powerful nutrients to the skin.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
