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160/90 is appointed cultural marketing agency partner for the 2025 World Aquatics Championships, which are taking place from July 11 to August 3, 2025 in Singapore. The agency will create and implement a new brand visual identity for the event, which includes developing its logo, tagline and mascot design. The brand identity will be supported across social and digital content, paid media, website creation, experiential services, paid media, KOL, PR and communications. 160/90 will deliver the services over the course of the next 15 months, culminating with the championships. Over 2,500 athletes representing World Aquatics’ 210 national member federations are expected to compete across six sports including swimming, diving, water polo, artistic swimming, open water swimming, and high diving. “We’re confident that 160/90, backed by the power of the Endeavor network, will help us deliver a Championships to remember,” said the event’s director of communications, marketing and sponsorship Amy Chong.
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Muto Communications signs on as PR agency of record for Modern Atomics, an Austin, TX-based company that has developed an AI-driven line of products aimed at boosting productivity and energy efficiency. Muto will provide counsel in the areas of marketing, business development and PR campaign management. Modern Atomics’ initial field of focus is a specialized power distribution unit that is intended to revolutionize how motorized shades are driven. “We are excited that our new world of power management and installation innovation now has a communications partner that can deliver the kind of effective messaging and brand development that builds companies,” said Modern Atomics founder Michael Braithwaite.
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INK & ROSES is now handling media relations and strategy for DUETTE, a newly launched luxury skin & sun care collection and global cosmeceutical group DERMAFIRM. DUETTE says its products actively work to reduce the signs of photoaging and environmental stressors while improving the body’s natural abilities to combat damage-causing free radicals and decrease the occurrence of oxidative stress. Based in South Korea, DERMAFIRM offers a line of products that are designed to effectively deliver powerful nutrients to the skin.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
