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French/West/Vaughan is named PR agency of record for Ironman Tires, a brand owned by Hercules Tire and Rubber Company. FWV will manage and execute comprehensive media relations, digital amplification and content development services designed to elevate the brand across North America. HTR relaunched the Ironman Tires brand in 2022 in celebration of its 70th anniversary, focusing on time-strapped customers looking for affordable tires. “We chose French/West/Vaughan for Ironman due to its exceptional track record and deep understanding of the automotive industry,” said Hercules Tire and Rubber Company senior director of marketing Nakia Medlin.
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O’Malley Hansen Communications takes on AOR duties for Graeter’s Ice Cream, a family-owned and operated craft ice cream maker. OHC will lead national public relations and influencer marketing strategy, with a focus on brand building and ecommerce gifting. The partnership will support and bolster Graeter’s marketing and social media teams. RMD Advertising will continue to strengthen Graeter’s Ice Cream’s retail position through their scoop shop markets in the Midwest region. “OHC has strong brand-building expertise through integrated creative thinking and national media relations, so they will be great partners to us,” said Graeter’s Ice Cream president and CEO Richard Graeter.
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5W Public Relations signs on as agency of record for HomeRunPet, a brand of smart pet supplies. The partnership aims to establish widespread brand awareness and online coverage for HomeRunPet’s flagship product, the Drybo Plus, as well as driving initiatives to engage media outlets and create buzz and excitement around the company’s range of pet drying solutions.. “This collaboration marks a significant milestone in HomeRunPet’s journey, and we are confident that together we will achieve great success,” said HomeRunPet managing director Luke Opdyke. “We look forward to leveraging 5WPR's expertise to elevate our brand and make a positive impact on pets and their owners worldwide.”
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Magrino is engaged as AOR for viral prebiotic soda poppi. The agency will be working with poppi to support all its PR efforts—from product launches to events with such celebrities as Alix Earle and Kim Kardashian, and partnerships with Pop-Up Bagel and Chipotle. Founded by husband-and-wife duo Stephen and Allison Ellsworth, Austin, TX-based poppi combines fruit juice and prebiotics to create a soda with 5 grams of sugar or less and 25 calories or less. It is available in 13 flavors at major retailers nationwide.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
