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French/West/Vaughan is named PR agency of record for Ironman Tires, a brand owned by Hercules Tire and Rubber Company. FWV will manage and execute comprehensive media relations, digital amplification and content development services designed to elevate the brand across North America. HTR relaunched the Ironman Tires brand in 2022 in celebration of its 70th anniversary, focusing on time-strapped customers looking for affordable tires. “We chose French/West/Vaughan for Ironman due to its exceptional track record and deep understanding of the automotive industry,” said Hercules Tire and Rubber Company senior director of marketing Nakia Medlin.
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O’Malley Hansen Communications takes on AOR duties for Graeter’s Ice Cream, a family-owned and operated craft ice cream maker. OHC will lead national public relations and influencer marketing strategy, with a focus on brand building and ecommerce gifting. The partnership will support and bolster Graeter’s marketing and social media teams. RMD Advertising will continue to strengthen Graeter’s Ice Cream’s retail position through their scoop shop markets in the Midwest region. “OHC has strong brand-building expertise through integrated creative thinking and national media relations, so they will be great partners to us,” said Graeter’s Ice Cream president and CEO Richard Graeter.
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5W Public Relations signs on as agency of record for HomeRunPet, a brand of smart pet supplies. The partnership aims to establish widespread brand awareness and online coverage for HomeRunPet’s flagship product, the Drybo Plus, as well as driving initiatives to engage media outlets and create buzz and excitement around the company’s range of pet drying solutions.. “This collaboration marks a significant milestone in HomeRunPet’s journey, and we are confident that together we will achieve great success,” said HomeRunPet managing director Luke Opdyke. “We look forward to leveraging 5WPR's expertise to elevate our brand and make a positive impact on pets and their owners worldwide.”
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Magrino is engaged as AOR for viral prebiotic soda poppi. The agency will be working with poppi to support all its PR efforts—from product launches to events with such celebrities as Alix Earle and Kim Kardashian, and partnerships with Pop-Up Bagel and Chipotle. Founded by husband-and-wife duo Stephen and Allison Ellsworth, Austin, TX-based poppi combines fruit juice and prebiotics to create a soda with 5 grams of sugar or less and 25 calories or less. It is available in 13 flavors at major retailers nationwide.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
