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French/West/Vaughan is named PR agency of record for Ironman Tires, a brand owned by Hercules Tire and Rubber Company. FWV will manage and execute comprehensive media relations, digital amplification and content development services designed to elevate the brand across North America. HTR relaunched the Ironman Tires brand in 2022 in celebration of its 70th anniversary, focusing on time-strapped customers looking for affordable tires. “We chose French/West/Vaughan for Ironman due to its exceptional track record and deep understanding of the automotive industry,” said Hercules Tire and Rubber Company senior director of marketing Nakia Medlin.
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O’Malley Hansen Communications takes on AOR duties for Graeter’s Ice Cream, a family-owned and operated craft ice cream maker. OHC will lead national public relations and influencer marketing strategy, with a focus on brand building and ecommerce gifting. The partnership will support and bolster Graeter’s marketing and social media teams. RMD Advertising will continue to strengthen Graeter’s Ice Cream’s retail position through their scoop shop markets in the Midwest region. “OHC has strong brand-building expertise through integrated creative thinking and national media relations, so they will be great partners to us,” said Graeter’s Ice Cream president and CEO Richard Graeter.
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5W Public Relations signs on as agency of record for HomeRunPet, a brand of smart pet supplies. The partnership aims to establish widespread brand awareness and online coverage for HomeRunPet’s flagship product, the Drybo Plus, as well as driving initiatives to engage media outlets and create buzz and excitement around the company’s range of pet drying solutions.. “This collaboration marks a significant milestone in HomeRunPet’s journey, and we are confident that together we will achieve great success,” said HomeRunPet managing director Luke Opdyke. “We look forward to leveraging 5WPR's expertise to elevate our brand and make a positive impact on pets and their owners worldwide.”
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Magrino is engaged as AOR for viral prebiotic soda poppi. The agency will be working with poppi to support all its PR efforts—from product launches to events with such celebrities as Alix Earle and Kim Kardashian, and partnerships with Pop-Up Bagel and Chipotle. Founded by husband-and-wife duo Stephen and Allison Ellsworth, Austin, TX-based poppi combines fruit juice and prebiotics to create a soda with 5 grams of sugar or less and 25 calories or less. It is available in 13 flavors at major retailers nationwide.
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
Singer Associates Public Relations is now serving as chief point of contact for all media inquiries related to the San Francisco Police Officers Association... Mower grabs creative and strategy duties for Chervon, which produces power tools and outdoor power equipment... Jenerate PR signs Hana Hou by Hale Zen and Melissa Dyckman Interiors, two business that have recovered from the 2023 wildfire in Lahaina, Hawaii.
