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French/West/Vaughan is named PR agency of record for Ironman Tires, a brand owned by Hercules Tire and Rubber Company. FWV will manage and execute comprehensive media relations, digital amplification and content development services designed to elevate the brand across North America. HTR relaunched the Ironman Tires brand in 2022 in celebration of its 70th anniversary, focusing on time-strapped customers looking for affordable tires. “We chose French/West/Vaughan for Ironman due to its exceptional track record and deep understanding of the automotive industry,” said Hercules Tire and Rubber Company senior director of marketing Nakia Medlin.
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O’Malley Hansen Communications takes on AOR duties for Graeter’s Ice Cream, a family-owned and operated craft ice cream maker. OHC will lead national public relations and influencer marketing strategy, with a focus on brand building and ecommerce gifting. The partnership will support and bolster Graeter’s marketing and social media teams. RMD Advertising will continue to strengthen Graeter’s Ice Cream’s retail position through their scoop shop markets in the Midwest region. “OHC has strong brand-building expertise through integrated creative thinking and national media relations, so they will be great partners to us,” said Graeter’s Ice Cream president and CEO Richard Graeter.
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5W Public Relations signs on as agency of record for HomeRunPet, a brand of smart pet supplies. The partnership aims to establish widespread brand awareness and online coverage for HomeRunPet’s flagship product, the Drybo Plus, as well as driving initiatives to engage media outlets and create buzz and excitement around the company’s range of pet drying solutions.. “This collaboration marks a significant milestone in HomeRunPet’s journey, and we are confident that together we will achieve great success,” said HomeRunPet managing director Luke Opdyke. “We look forward to leveraging 5WPR's expertise to elevate our brand and make a positive impact on pets and their owners worldwide.”
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Magrino is engaged as AOR for viral prebiotic soda poppi. The agency will be working with poppi to support all its PR efforts—from product launches to events with such celebrities as Alix Earle and Kim Kardashian, and partnerships with Pop-Up Bagel and Chipotle. Founded by husband-and-wife duo Stephen and Allison Ellsworth, Austin, TX-based poppi combines fruit juice and prebiotics to create a soda with 5 grams of sugar or less and 25 calories or less. It is available in 13 flavors at major retailers nationwide.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
