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| Chuck Hemann |
Highwire, which works with tech and healthcare clients, brings on Chuck Hemann as chief integration officer. Hemann was most recently president, integrated activation at Real Chemistry, leading the growth of the firm’s social and digital media activation department. He previously led Real Chemistry’s analytics department and has also held senior posts at Intel, Golin, Edelman and Ogilvy. At Highwire, Hemann will work to identify, implement, and integrate strategic services across the agency. He will also be responsible for establishing new, innovative and more diverse omni-channel solutions. “Chuck's experience integrating acquired companies and building new service offerings will strengthen Highwire's approach to delivering holistic marketing and communications programs that drive business impact for leading technology and healthcare companies,” said Highwire PR CEO Kathleen Gratehouse.
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| Lavinia Calvert |
Infinite Global hires Lavinia Calvert as its first chief marketing & business development officer. Calvert comes to the firm from software provider Intapp, Inc., where she was a VP and general manager. She has also served in multiple executive-level roles, including global head of strategy and marketing and managing director, Asia, for Reuters Media. In her new role, Calvert will lead Infinite Global’s marketing and business development functions. “Lavinia is one of the most well-respected leaders in our industry, with a broad range of experience in different sectors. Her diverse experience includes CMO positions, entrepreneurial roles and consulting jobs, but the common thread is that she is one of the brightest people I have come across in my career,” said Infinite Global CEO Jamie Diaferia.
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| Jill Pratt |
Campbell Soup Company appoints Jill Pratt as SVP, chief marketing officer of its meals & beverages division. Pratt most recently was CMO at Heatonist, which partners with hot sauce makers to bring new flavors to market. She was previously CMO at McCormick & Company and has also worked as a brand manager at Procter & Gamble. At Campbell, Pratt will partner with the company’s category and sales teams to attract new consumers and strengthen customer partnerships. “Our Consumer Experience team plays a significant role in elevating our brands by engaging existing shoppers and attracting the next generation of consumers. I’m confident Jill’s leadership will take our marketing to the next level,” said Campbell Soup EVP and president, Meals & Beverages Mick Beekhuizen.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
