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Virgo Public Relations, sister agency to 5W PR, expands its professional service practice to include a focus on law offices and insurance providers. Virgo will offer those clients strategic communications designed to elevate them as thought leaders in their respective categories through re-messaging, digital content and comprehensive media relations. The agency hopes to utilize its network of both trade and national reporters covering these market sectors in order to position its clients as expert thought leaders. Virgo says that the expansion of its professional services practice will help it move beyond its positioning as a tech-focused agency to a full-scale corporate communications firm with a strong emphasis in supporting start-ups working in emerging markets as well as supporting legacy industry businesses in modernizing their communications. "Virgo has a unique opportunity and skill-set to assist clients in the professional services category in national media exposure and thought leadership given our extensive experience in the space," said Kyle Porter, EVP and managing director of Virgo.
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The Devon Group, a tech PR firm that helps clients build advocacy with key audiences, forms a partnership with WorkTech, which provides market intelligence and strategic advice to clients in the HR tech industry. The collaboration is focused on serving HR technology solutions providers who are looking for guidance around marketing and communications strategy and corporate actions. WorkTech’s offerings include exclusive insights and research, strategy and go-to-market services, support for fundraising and M&A and ecosystem and partnership development programs. Kate Achille explained, “Devon clients rely on WorkTech’s trusted data and insights to make better decisions and ‘see around corners’ before it’s too late to enact change,” said The Devon Group managing partner Kate Achille. “Given our like-minded approach to ensuring our clients' success, this partnership will enable us to offer additional insights that were previously unattainable.”
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The Lukens Company, a marketing agency specializing in direct response, donor development and fundraising services for nonprofits, cultural institutions, advocacy groups and faith-based organizations, merges with Phoenix Innovate, a provider of research-driven, data-led custom marketing, automation and distribution technology solutions. Seth Colton, president & managing partner at TLC, will continue to head TLC's operations The combined entity will focus on enhancing efficiencies, expanding advanced data insights and broadening hyper-personalization capabilities. “This merger opens up incredible opportunities for our team and first-class resources for our clients while preserving our signature boutique touch," said The Lukens Company CEO Walker Lukens.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
