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Virgo Public Relations, sister agency to 5W PR, expands its professional service practice to include a focus on law offices and insurance providers. Virgo will offer those clients strategic communications designed to elevate them as thought leaders in their respective categories through re-messaging, digital content and comprehensive media relations. The agency hopes to utilize its network of both trade and national reporters covering these market sectors in order to position its clients as expert thought leaders. Virgo says that the expansion of its professional services practice will help it move beyond its positioning as a tech-focused agency to a full-scale corporate communications firm with a strong emphasis in supporting start-ups working in emerging markets as well as supporting legacy industry businesses in modernizing their communications. "Virgo has a unique opportunity and skill-set to assist clients in the professional services category in national media exposure and thought leadership given our extensive experience in the space," said Kyle Porter, EVP and managing director of Virgo.
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The Devon Group, a tech PR firm that helps clients build advocacy with key audiences, forms a partnership with WorkTech, which provides market intelligence and strategic advice to clients in the HR tech industry. The collaboration is focused on serving HR technology solutions providers who are looking for guidance around marketing and communications strategy and corporate actions. WorkTech’s offerings include exclusive insights and research, strategy and go-to-market services, support for fundraising and M&A and ecosystem and partnership development programs. Kate Achille explained, “Devon clients rely on WorkTech’s trusted data and insights to make better decisions and ‘see around corners’ before it’s too late to enact change,” said The Devon Group managing partner Kate Achille. “Given our like-minded approach to ensuring our clients' success, this partnership will enable us to offer additional insights that were previously unattainable.”
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The Lukens Company, a marketing agency specializing in direct response, donor development and fundraising services for nonprofits, cultural institutions, advocacy groups and faith-based organizations, merges with Phoenix Innovate, a provider of research-driven, data-led custom marketing, automation and distribution technology solutions. Seth Colton, president & managing partner at TLC, will continue to head TLC's operations The combined entity will focus on enhancing efficiencies, expanding advanced data insights and broadening hyper-personalization capabilities. “This merger opens up incredible opportunities for our team and first-class resources for our clients while preserving our signature boutique touch," said The Lukens Company CEO Walker Lukens.
rbb Communications acquires UPRAISE Marketing + Public Relations, a San Francisco-based firm specializing in B2B technology and financial services... 
FINN Partners launches Canary for Crisis, an AI-powered crisis training platform that prepares communications teams to navigate today's chaotic media landscape... KemperSports acquires Fire Pit Productions, which works with clients in the golf, travel, destinations, architecture and experiences sectors... Deerfield Group, which focuses on healthcare and life sciences companies, acquires Triple Threat Communications of New Jersey.
Woven Health Collective, a biopharmaceutical marketing and scientific communications agency, acquires Boundless Life Sciences Group... Previsible, an SEO consulting firm, picks up SEO agency Internet Marketing Ninjas... Broadsheet Communications launches Broadsheet Intelligence, a strategic advisory unit focused on media messaging, brand positioning and thought leadership.
Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts... HOPSCOTCH, an international communications group founded in France, initiates a dedicated international coordination team for its operations outside of France... The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications, Kontextia and Promonde to its network.
Crosby Marketing Communications is the force behind the “This is My Room” PSA campaign to raise awareness about the more than 100,000 children in the U.S. waiting to be adopted from foster care... Red Banyan launches a hybrid client vertical designed to support organizations that need to navigate crises and manage risk, while continuing to build long-term brand visibility... DemandScience releases Digital Audiences, which brings together account- and persona-based targeting across major digital channels.
