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Virgo Public Relations, sister agency to 5W PR, expands its professional service practice to include a focus on law offices and insurance providers. Virgo will offer those clients strategic communications designed to elevate them as thought leaders in their respective categories through re-messaging, digital content and comprehensive media relations. The agency hopes to utilize its network of both trade and national reporters covering these market sectors in order to position its clients as expert thought leaders. Virgo says that the expansion of its professional services practice will help it move beyond its positioning as a tech-focused agency to a full-scale corporate communications firm with a strong emphasis in supporting start-ups working in emerging markets as well as supporting legacy industry businesses in modernizing their communications. "Virgo has a unique opportunity and skill-set to assist clients in the professional services category in national media exposure and thought leadership given our extensive experience in the space," said Kyle Porter, EVP and managing director of Virgo.
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The Devon Group, a tech PR firm that helps clients build advocacy with key audiences, forms a partnership with WorkTech, which provides market intelligence and strategic advice to clients in the HR tech industry. The collaboration is focused on serving HR technology solutions providers who are looking for guidance around marketing and communications strategy and corporate actions. WorkTech’s offerings include exclusive insights and research, strategy and go-to-market services, support for fundraising and M&A and ecosystem and partnership development programs. Kate Achille explained, “Devon clients rely on WorkTech’s trusted data and insights to make better decisions and ‘see around corners’ before it’s too late to enact change,” said The Devon Group managing partner Kate Achille. “Given our like-minded approach to ensuring our clients' success, this partnership will enable us to offer additional insights that were previously unattainable.”
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The Lukens Company, a marketing agency specializing in direct response, donor development and fundraising services for nonprofits, cultural institutions, advocacy groups and faith-based organizations, merges with Phoenix Innovate, a provider of research-driven, data-led custom marketing, automation and distribution technology solutions. Seth Colton, president & managing partner at TLC, will continue to head TLC's operations The combined entity will focus on enhancing efficiencies, expanding advanced data insights and broadening hyper-personalization capabilities. “This merger opens up incredible opportunities for our team and first-class resources for our clients while preserving our signature boutique touch," said The Lukens Company CEO Walker Lukens.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
