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IMAGINE PR is appointed North American public relations representative for Forsthofgut Nature Hotel in Leogang, Austria. The agency will be providing services including PR, digital marketing, brand partnerships, and social media services. It will also lead media familiarization trips, tours and press conferences. Originally founded as a working forestry holding in 1617, Forsthofgut Nature Hotel has been transformed into one of Austria’s most beautiful nature retreats, with 109 rooms and suites along with an exclusive Alpine Hut. Its amenities include the 61,000-square-foot waldSPA (forest spa) and a wide range of culinary experiences centered around sustainable local products, most of which are sourced from the hotel's own 54-acre Mauthof Farm or supplied from within a 30-mile radius.
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Nike Communications, a female-founded creative communications firm that focuses on culturally relevant client campaigns, is named US PR agency of record for Silversea, one of five cruise brands owned by global cruise company Royal Caribbean Group. The agency will handle all US PR for the company, which offers itineraries encompassing all seven continents and featurings worldwide luxury cruises to the Mediterranean, the Caribbean, the Galápagos, both Polar Region and hundreds of other destinations.
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Haberman signs on as agency of record for MNsure, Minnesota’s health insurance marketplace. The agency, which first named MNsure in 2013 and designed its original logo, will oversee creative, production and media planning and buying efforts, in addition to providing public relations support. The work will be in collaboration with NewPublica, a Minnesota firm known for its multicultural communications consulting. “We’re excited to partner with Haberman to help all Minnesotans—from entrepreneurs and families to farmers, gig workers, self-employed professionals and small businesses—understand the comprehensive health insurance options available to them through MNsure,” said MNsure CEO Libby Caulum.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
