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IMAGINE PR is appointed North American public relations representative for Forsthofgut Nature Hotel in Leogang, Austria. The agency will be providing services including PR, digital marketing, brand partnerships, and social media services. It will also lead media familiarization trips, tours and press conferences. Originally founded as a working forestry holding in 1617, Forsthofgut Nature Hotel has been transformed into one of Austria’s most beautiful nature retreats, with 109 rooms and suites along with an exclusive Alpine Hut. Its amenities include the 61,000-square-foot waldSPA (forest spa) and a wide range of culinary experiences centered around sustainable local products, most of which are sourced from the hotel's own 54-acre Mauthof Farm or supplied from within a 30-mile radius.
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Nike Communications, a female-founded creative communications firm that focuses on culturally relevant client campaigns, is named US PR agency of record for Silversea, one of five cruise brands owned by global cruise company Royal Caribbean Group. The agency will handle all US PR for the company, which offers itineraries encompassing all seven continents and featurings worldwide luxury cruises to the Mediterranean, the Caribbean, the Galápagos, both Polar Region and hundreds of other destinations.
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Haberman signs on as agency of record for MNsure, Minnesota’s health insurance marketplace. The agency, which first named MNsure in 2013 and designed its original logo, will oversee creative, production and media planning and buying efforts, in addition to providing public relations support. The work will be in collaboration with NewPublica, a Minnesota firm known for its multicultural communications consulting. “We’re excited to partner with Haberman to help all Minnesotans—from entrepreneurs and families to farmers, gig workers, self-employed professionals and small businesses—understand the comprehensive health insurance options available to them through MNsure,” said MNsure CEO Libby Caulum.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
