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IMAGINE PR is appointed North American public relations representative for Forsthofgut Nature Hotel in Leogang, Austria. The agency will be providing services including PR, digital marketing, brand partnerships, and social media services. It will also lead media familiarization trips, tours and press conferences. Originally founded as a working forestry holding in 1617, Forsthofgut Nature Hotel has been transformed into one of Austria’s most beautiful nature retreats, with 109 rooms and suites along with an exclusive Alpine Hut. Its amenities include the 61,000-square-foot waldSPA (forest spa) and a wide range of culinary experiences centered around sustainable local products, most of which are sourced from the hotel's own 54-acre Mauthof Farm or supplied from within a 30-mile radius.
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Nike Communications, a female-founded creative communications firm that focuses on culturally relevant client campaigns, is named US PR agency of record for Silversea, one of five cruise brands owned by global cruise company Royal Caribbean Group. The agency will handle all US PR for the company, which offers itineraries encompassing all seven continents and featurings worldwide luxury cruises to the Mediterranean, the Caribbean, the Galápagos, both Polar Region and hundreds of other destinations.
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Haberman signs on as agency of record for MNsure, Minnesota’s health insurance marketplace. The agency, which first named MNsure in 2013 and designed its original logo, will oversee creative, production and media planning and buying efforts, in addition to providing public relations support. The work will be in collaboration with NewPublica, a Minnesota firm known for its multicultural communications consulting. “We’re excited to partner with Haberman to help all Minnesotans—from entrepreneurs and families to farmers, gig workers, self-employed professionals and small businesses—understand the comprehensive health insurance options available to them through MNsure,” said MNsure CEO Libby Caulum.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
