Forsthofgut

IMAGINE PR is appointed North American public relations representative for Forsthofgut Nature Hotel in Leogang, Austria. The agency will be providing services including PR, digital marketing, brand partnerships, and social media services. It will also lead media familiarization trips, tours and press conferences. Originally founded as a working forestry holding in 1617, Forsthofgut Nature Hotel has been transformed into one of Austria’s most beautiful nature retreats, with 109 rooms and suites along with an exclusive Alpine Hut. Its amenities include the 61,000-square-foot waldSPA (forest spa) and a wide range of culinary experiences centered around sustainable local products, most of which are sourced from the hotel's own 54-acre Mauthof Farm or supplied from within a 30-mile radius.

Silversea

Nike Communications, a female-founded creative communications firm that focuses on culturally relevant client campaigns, is named US PR agency of record for Silversea, one of five cruise brands owned by global cruise company Royal Caribbean Group. The agency will handle all US PR for the company, which offers itineraries encompassing all seven continents and featurings worldwide luxury cruises to the Mediterranean, the Caribbean, the Galápagos, both Polar Region and hundreds of other destinations.

MNsure

Haberman signs on as agency of record for MNsure, Minnesota’s health insurance marketplace. The agency, which first named MNsure in 2013 and designed its original logo, will oversee creative, production and media planning and buying efforts, in addition to providing public relations support. The work will be in collaboration with NewPublica, a Minnesota firm known for its multicultural communications consulting. “We’re excited to partner with Haberman to help all Minnesotans—from entrepreneurs and families to farmers, gig workers, self-employed professionals and small businesses—understand the comprehensive health insurance options available to them through MNsure,” said MNsure CEO Libby Caulum.